Before we get into the nitty and/or gritty of what Ford is up to with their pending Sync app store, we should share with you a few facts FoMoCo shared with us. In 2010 fully 28 percent of the driving population will be between the ages of 16 and 31. These folks, known as Millenials (though us altecachers still prefer "Generation Y") love their smart phones and social networks the way the Baby Boomers loved the Beatles and Generation X loved moping around and bad tribal tattoos.
SYNC has given Ford a much-needed technology boost. The infotainment device provides motorists with features such as voice-controlled integration with MP3 players and automatic calls to emergency services in the event of an accident. For the 2010 model year, SYNC adds GPS hardware, giving owners access to traffic, directions, and information.