swiss

Hey, wait a minute – we thought you couldn't actually purchase the Ferrari FXX, let alone take one out to cavort on the streets of Switzerland. The way it was originally explained, people with 2.5 million dollars to dispose of could purchase the privelege to plant their hindquarters in the ...

F1-themed watches tend to be very big, very shiny and named after a current F1 driver, or at least one living. The Hubolt Big Bang Ayrton Senna All Black Rattrapante fits just one of those categories, and we'll give you a clue: it's not the bling and it's not the pilot. The exclusive chronograph ...

Tuners just can't get enough of the 997 Turbo, with a list so far including SpeedART, TechArt, Edo, Rinspeed, and 9ff. That latter tuner even rings three bells by winning the HP competition, the top speed run, and being a convertible. The Swiss modifier fiddles with the ECU, swaps out the stock ...

It seems you just can't make an exotic sportscar these days without offering a wristwatch to go with it. Bugatti's got one. Koenigsegg has two. McLaren and TAG Heuer are on their third. And Ferrari's got a whole series. Is it a shameless ploy to capitalize on the merchandizing potential of their ...

TAG Heuer is a watchmaker with a long history in motorsports, sponsoring racing events, drivers and teams for decades. Even Steve McQueen wore one. Now the Swiss watchmaker has unveiled the "TAG Heuer SLR for Mercedes-Benz", the third timepiece made in collaboration with the German automaker. The ...