sweat equity enterprises


NYC teens design $9,000 Nissan econocar

Nissan's got the right idea when it comes to sussing out what young urban car buyers want: ask them. It's more than just a focus group, though. Nissan actually worked with 18 New York teenagers to educate them about the car design process and how to spot trends. The automaker has teamed up with Sweat Equity Enterprises to give teenagers from underprivileged backgrounds a taste of the huge cornucopia of opportunities there are in the world. Six different teams competed to design the winning concept, the prize being a model of the winner. The ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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