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VIDEO: Ford fools people into telling the truth

A lot of air has escaped Ford's balloon, and it's launching a new advertising campaign to spread the word about its lineup. Instead of some gimmicky pitchman like Honda's dreadful and annoyingly drawn "Mr. Opportunity," or the mustachioed Dr. Z of the company formerly known as DaimlerChrysler, Ford's using the endorsements of regular folks to shill their wares. Testimonials carry weight, and Ford wanted to get unvarnished opinions without interfering. A fake market research firm was set up to act as a go-between and collect reactions from ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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