Autoblog

Is the Fiat 500L the new, smaller swagger wagon?

Jeffrey N. Ross — Wed, 19 Dec 2012 13:00:00 EST

Filed under: Marketing/Advertising, Videos, Crossover, Fiat

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.

We're not going to spoil anything for you here, but if you're hoping for useful information about the larger 500L, then this commercial isn't for you. If you're looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you'll know what do with, though, we have to warn you that this video's language might be a little unsafe for conservative workplaces.

Continue reading Is the Fiat 500L the new, smaller swagger wagon?

Is the Fiat 500L the new, smaller swagger wagon? originally appeared on Autoblog on Wed, 19 Dec 2012 13:00:00 EST. Please see our terms for use of feeds.

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SEMA 2010: Toyota brings some swagger to Sin City

Jeremy Korzeniewski — Tue, 02 Nov 2010 19:38:00 EST

Filed under: SEMA Show, Minivan/Van, Toyota, Celebrities

Toyota Swagger Wagon Supreme - Click above for high-res image gallery

Seven million. That's how many times Toyota's much-loved Swagger Wagon rap video has been viewed on YouTube. Well, actually, it's 7,154,749... but who's counting? With that in mind, it's not surprising that the Japanese automaker has chosen to outfit its official SEMA floorspace with a customized Sienna dubbed, appropriately enough, Swagger Wagon Supreme.

Actor Brian Huskey, otherwise known as Swagger Dad, was on hand to introduce the stretched and lowered metallic blue Sienna minivan. He started his speech from inside the Wagon, which is decked out with a nicely finished wood floor along with plenty of cabinetry, televisions and computer paraphernalia. See it for yourself in our high-res image gallery below.

Gallery: Toyota Swagger Wagon Supreme

Gallery: SEMA 2010: Toyota Swagger Wagon Supreme

SEMA 2010: Toyota brings some swagger to Sin City originally appeared on Autoblog on Tue, 02 Nov 2010 19:38:00 EST. Please see our terms for use of feeds.

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Toyota Swagger Wagon Supreme headed to SEMA

Chris Paukert — Wed, 27 Oct 2010 14:15:00 EST

Filed under: Marketing/Advertising, Celebrities

"Where my mother fathers at?" We're not entirely sure what Toyota has in store, but the Japanese automaker has tweeted that it will unveil the "Swagger Wagon Supreme" at SEMA next Tuesday. We can only assume it'll be tarted-up Sienna minivan, and apparently Brian Huskey, the rappin' father figure in the popular ads will be on hand when it is revealed. What, no Swagger Mommy? [Source: Toyota via Twitter]

Toyota Swagger Wagon Supreme headed to SEMA originally appeared on Autoblog on Wed, 27 Oct 2010 14:15:00 EST. Please see our terms for use of feeds.

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Video: Cold chilling in the Toyota Sienna Swagger Wagon

Chris Shunk — Tue, 04 May 2010 14:57:00 EST

Filed under: Minivan/Van, Marketing/Advertising, Videos, Toyota

Click above to watch the video after the jump

Minivan commercials are typically a vanilla affair. You see kids running to the van after the soccer game with the remote-controlled sliding doors seemingly opening as if by magic while the smooth-talking voice-over guy tells you about warranties and five-Star crash test ratings. Boring but effective.

Toyota appears to be taking a delightfully different tactic to marketing the all-new 2011 Sienna. The advertising folks at Toyota are trying the novel approach of using humor to tout their sharp-looking people hauler, and the automaker is going as far as busting a rhyme in search for a good laugh. Hit the jump to watch actors Brian Huskey and Rachel Drummond go gangsta rap with the made-for-the-Internet "Swagger Wagon." There's no "mother-father swearin" in this video, but It's fresh and funny anyway. It still doesn't make us want to buy a minivan, though.

Gallery: First Drive: 2011 Toyota Sienna

[Source: YouTube]

Continue reading Video: Cold chilling in the Toyota Sienna Swagger Wagon

Video: Cold chilling in the Toyota Sienna Swagger Wagon originally appeared on Autoblog on Tue, 04 May 2010 14:57:00 EST. Please see our terms for use of feeds.

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