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    GM names Susan Docherty GM VP of International Operations, Sales and Marketing

    Susan Docherty is continuing her tour of General Motors' vice president offices. The 47-year-old executive has spent time both as the company's vice president of U.S. marketing and the VP of U.S. sales during her career with the Detroit-based automaker, but as of June 1, 2010, Docherty will get the ...

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    Docherty replaced as VP of marketing at GM

    After yet another round of musical chairs amongst General Motors' executives, Susan Docherty will be removed from her position as vice president of marketing later this month. With just over six months behind her in the current job, Docherty will be given a new position within GM, which the ...

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    Cadillac resurrecting Art & Science ad campaign

    When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called "Art & Science." The idea behind the new design language was to ""incorporates sharp, sheer forms and crisp edges - a form vocabulary that ...

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    Sweeney takes over Buick/GMC general manager duties

    For the third time in two months, General Motors has a new Buick/GMC general manager, this time hiring longtime employee Brian Sweeney to the high-profile post. Sweeney gets the job one week after Michael RIchards quit after just nine days on the job. Sweeney gets the general manager post after ...

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    GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.

    It's no secret that General Motors' Chevrolet Volt song and dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of ...

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    BREAKING: Whitacre to shakeup GM management, put Lutz in product planning [UPDATE: Confirmed]

    Having just been appointed interim CEO at General Motors earlier this week, ex-AT&T man Ed Whitacre isn't wasting any time in exercising his newfound authority. According to The Wall Street Journal, Whitacre is to announce a number of management changes this morning, including moving Vice ...

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    Michael Richards named Buick GMC general manager

    Fritz Henderson's unexpected resignation may have taken top billing today, but it wasn't the only move announced by General Motors today. Michael Richards has been named the new General Manager of Buick GMC effective immediately, with the automaker looking from outside the company to fill the ...

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    REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group

    Realizing that one of its keys to survival is retaining existing owners, General Motors is proactively enticing nearly one million customers – those loyal to now-closed dealerships – with significant financial incentives. According to Automotive News, GM started sending 950,000 ...

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    REPORT: All GM brands to go on sale this week

    The holidays are coming and everything must go! So says GM's VP of sales Susan Docherty. "All of our efforts will be to sell down our remaining 2009 inventory." Docherty is expecting all the 2009 cars to be cleared out by January, 2010. The big sales, starting this week, each get their own names. ...

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    2011 Buick Regal revealed live at the Hollywood Palladium

    2011 Buick Regal live unveiling - Click above for high-res image gallery
    Last night General Motors' superstar train blew into Los Angeles for a gala event at one of Hollywood's most iconic theaters, the Palladium. Designed by Hoover Dam architect Gordon Kaufman and opened by a $1 Frank Sinatra ...

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    Fritz picks Susan Docherty to replace LaNeve

    Just last week we were chatting with Buick GMC General Manager Susan Docherty on the GM Fastlane Blog about our lack of confidence in the 2010 GMC Terrain, and now she's moved up to GM's Vice President of US sales. Docherty will replace the soon to be departed Mark LeNeve as sales VP and one of ...

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    GM's Docherty says 'No' to Pontiac G8-based Buick Grand National, promises two more sedans

    Susan Docherty, General Manager of Buick and GMC, recently made some time available for a General Motors Fastlane blog webchat to discuss the futures of her brands. Stating plainly that "every new product we launch must be a home run. No second chances," indicates that at least some GM employees ...

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    REPORT: Stand-alone Buick, GMC dealers to be dualed, only 17k Pontiacs left

    From a bird's eye view, bad old bankrupt General Motors' transition into the new, solvent "good GM" looks pretty much okay. From a marketing point of view, Chevrolet matches up well with Ford, Buick is akin to Mercury and Cadillac is the brand Lincoln would love to be. Or maybe Chevy matches up ...

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    Bob Lutz unhappy with new Buick campaign?

    Buick LaCrosse "Photo Shoot" ad - Click the image above to view the video after the jump
    Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a number of ad ...

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    Buick planning to carefully control supplies of LaCrosse and other models

    2010 Buick LaCrosse - Click above for high-res image gallery
    Now that the new General Motors has been born out of the ashes of what's now Motors Liquidation Corp., management wants to avoid some of its past mistakes. One of those was letting inventory get out of control, requiring huge incentives ...


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