Autoblog

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Zach Bowman — Tue, 26 Feb 2013 10:59:00 EST

Filed under: China, Europe, Cadillac, Luxury, Read This

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.

Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere originally appeared on Autoblog on Tue, 26 Feb 2013 10:59:00 EST. Please see our terms for use of feeds.

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GM names Susan Docherty GM VP of International Operations, Sales and Marketing

Zach Bowman — Mon, 24 May 2010 10:19:00 EST

Filed under: Hirings/Firings/Layoffs, GM

Susan Docherty is continuing her tour of General Motors' vice president offices. The 47-year-old executive has spent time both as the company's vice president of U.S. marketing and the VP of U.S. sales during her career with the Detroit-based automaker, but as of June 1, 2010, Docherty will get the new title of Vice President of International Operational Sales, Marketing and Aftersales, and she'll report to Tim Lee, President of International Operations.

We knew Docherty was headed elsewhere in the company after she was replaced as the vice president of U.S. marketing by Joel Ewanick earlier this month. Shortly after her replacement was announced in early May, several observers claimed that Docherty had been given the shaft after a wave of contentious ads centering on GM repaying its federal loans hit the airwaves. Analysts felt that Docherty was unfairly receiving the brunt of the blame for the negative reception of the ads, and that was the real reason for her loss of the marketing position.

We won't hold our breath waiting for GM to respond to those charges. Either way, moving from VP of marketing to VP of international operational sales isn't exactly a fall from grace. Hit the jump to read the full press release.

[Source: General Motors]

Continue reading GM names Susan Docherty GM VP of International Operations, Sales and Marketing

GM names Susan Docherty GM VP of International Operations, Sales and Marketing originally appeared on Autoblog on Mon, 24 May 2010 10:19:00 EST. Please see our terms for use of feeds.

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Docherty replaced as VP of marketing at GM

Steven J. Ewing — Wed, 05 May 2010 13:31:00 EST

Filed under: Hirings/Firings/Layoffs, Buick, Cadillac, Chevrolet, GM, GMC

After yet another round of musical chairs amongst General Motors' executives, Susan Docherty will be removed from her position as vice president of marketing later this month. With just over six months behind her in the current job, Docherty will be given a new position within GM, which the automaker says it will announce in the near future. Rumors of Docherty's removal had been speculated for a while now, especially after her VP of sales position was dropped in another recent management shift.

Big shoes to fill, no doubt, but GM is certain that they've found a worthy replacement, especially if the automaker was willing to remove Docherty from the job in the first place. On May 24th, GM will welcome Joel Ewanick to the team - the man who helped Hyundai build its considerable marketing momentum over the past few years, though he did make a move to Nissan just a few months ago. GM's North American president, Mark Reuss, says, "Joel is highly regarded in industry and marketing circles, and his track record speaks for itself."

In a time when GM needs to give its entire brand image a good once-over, it makes sense to have the best marketing people possible on the team. What's more, with big announcements like Chevrolet ending its 91-year advertising contract with Campbell-Ewald and its new "Excellence for All" slogan on deck, some serious new marketing strategies will have to come into place to move new products off of dealer lots. GM's full press release is available after the jump.

[Source: General Motors]

Continue reading Docherty replaced as VP of marketing at GM

Docherty replaced as VP of marketing at GM originally appeared on Autoblog on Wed, 05 May 2010 13:31:00 EST. Please see our terms for use of feeds.

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Cadillac resurrecting Art & Science ad campaign

Chris Shunk — Wed, 24 Mar 2010 11:32:00 EST

Filed under: Marketing/Advertising, Cadillac

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called "Art & Science." The idea behind the new design language was to ""incorporates sharp, sheer forms and crisp edges - a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line "Life. Liberty. And the Pursuit" as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that "Art & Science" is making a comeback, and the brand's new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

And while Docherty is now in charge of all of GM's marketing initiatives, she's also going back to her roots with the Art and Science revival. Docherty was at Cadillac a decade ago when A&S was created. She's even bringing back Kim Brink, who is leaving her post as Chevrolet marketing director to oversee Art & Science part deux. The all-new ad campaign will reportedly hit the mass media in about three weeks.

[Source: Automotive News - sub. req.]

Cadillac resurrecting Art & Science ad campaign originally appeared on Autoblog on Wed, 24 Mar 2010 11:32:00 EST. Please see our terms for use of feeds.

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Sweeney takes over Buick/GMC general manager duties

Chris Shunk — Fri, 18 Dec 2009 07:59:00 EST

Filed under: Marketing/Advertising, Buick, GM, GMC

For the third time in two months, General Motors has a new Buick/GMC general manager, this time hiring longtime employee Brian Sweeney to the high-profile post. Sweeney gets the job one week after Michael RIchards quit after just nine days on the job.

Sweeney gets the general manager post after spending a year and a half as general sales manager of Buick GMC. GM Sales Service and Marketing VP Susan Docherty said in a press release that Sweeney "consolidated 13 different agencies to one dedicated partner to drive a consistent brand message, led the dealer network through a difficult transition and has earned a reputation for tirelessly driving results that benefit consumers." That sounds like a lot of work to us. Here's to hoping this Sweeney guy lasts a lot longer than the last guy.

Sweeney's old job goes to 25 year GM vet Jennifer Costabile. The 25 year GM employee is coming off assignment as regional sales and marketing manager for Cadillac in GM's Southeast Region. Hit the jump to read the GM press release.

[Source: GM]

Continue reading Sweeney takes over Buick/GMC general manager duties

Sweeney takes over Buick/GMC general manager duties originally appeared on Autoblog on Fri, 18 Dec 2009 07:59:00 EST. Please see our terms for use of feeds.

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GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.

Jeremy Korzeniewski — Thu, 17 Dec 2009 11:00:00 EST

It's no secret that General Motors' Chevrolet Volt song and dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points of how the Volt's high-tech powertrain functions and later decided to add a dance routine to the jingle and let it loose on an unsuspecting public at the LA Auto Show.

According to Green Car Reports, the song was initially written for kids aged seven to 12 years old but wasn't quite ready in time for GM to use it during presentations given to 120 schools. Instead, the decision was made to add an ill-fated dance routine just ahead of the LA Show's public access days. Making matters worse is news that former marketing head Bob Lutz originally wanted to borrow the song "Electric Car" from They Might Be Giants. We figure GM would have been much better off going that route.

As irritating as it may be, is the Chevy Volt Dance really that big of a deal? While we'd argue that it shouldn't be, the real answer apparently depends on whom you ask. Fox News seems to think it's pretty horrible and GM's latest recently-appointed head marketer Susan Docherty responded, "Our Chevrolet Volt advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won't going forward." We agree... it's officially time to move on. (Unless you haven't seen the offending dance yet - and that's available for viewing after the jump).

[Sources: GM-Volt.com, Green Car Reports]

Continue reading GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.

GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on. originally appeared on Autoblog on Thu, 17 Dec 2009 11:00:00 EST. Please see our terms for use of feeds.

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BREAKING: Whitacre to shakeup GM management, put Lutz in product planning [UPDATE: Confirmed]

Chris Paukert — Fri, 04 Dec 2009 10:00:00 EST

Filed under: Hirings/Firings/Layoffs, GM, Earnings/Financials

Having just been appointed interim CEO at General Motors earlier this week, ex-AT&T man Ed Whitacre isn't wasting any time in exercising his newfound authority. According to The Wall Street Journal, Whitacre is to announce a number of management changes this morning, including moving Vice Chairman Bob Lutz from his role in marketing to a more product planning-focused role. Whitacre is also expected to promote some of the company's younger managers to new positions, although it has not yet been revealed who is targeted.

According to the WSJ, Whitacre "drew up the new management blueprint in a matter of four hours," suggesting to us that he already had a number of changes in mind. Further, he is also expected to combine GM's sales and marketing divisions

While Whitacre has only been on the job since Tuesday and he is technically only considered an interim appointment at this time, the search for a new CEO is thought likely to take months, if not a year. From the looks of things, Whitacre isn't looking at himself as simply a placeholder, though, and we wouldn't be surprised to see more changes as the weeks and months roll by.

*UPDATE: Changes confirmed: GM has issued a press release (viewable after the jump). Among the moves, Bob Lutz will be an 'advisor' on design and global product - he will retain his title of vice chairman. Other changes include Mark Reuss named as president of GM North America, Susan Docherty appointed VP, vehicle sales, service, and marketing operations. For a full list of changes, click past the jump for the release.

[Source: The Wall Street Journal I Image: Bill Pugliano/Getty]

Continue reading BREAKING: Whitacre to shakeup GM management, put Lutz in product planning [UPDATE: Confirmed]

BREAKING: Whitacre to shakeup GM management, put Lutz in product planning [UPDATE: Confirmed] originally appeared on Autoblog on Fri, 04 Dec 2009 10:00:00 EST. Please see our terms for use of feeds.

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Michael Richards named Buick GMC general manager

Chris Shunk — Tue, 01 Dec 2009 19:01:00 EST

Filed under: Hirings/Firings/Layoffs, Buick, GM, GMC

Fritz Henderson's unexpected resignation may have taken top billing today, but it wasn't the only move announced by General Motors today. Michael Richards has been named the new General Manager of Buick GMC effective immediately, with the automaker looking from outside the company to fill the roll. Richards replaces Susan Docherty, who was named Vice President of US Sales in October. Richards joins GM after a short stint at Trilogy Automotive in Austin, Texas, where he led the use of digital and Internet-based solutions. Richards also worked as a consultant for JD Power where he launched tools for improved vehicle launch profitability and customer satisfaction.

The bulk of Richards' experience comes from cross-town rival Ford where he worked from 1981-2008. Richards was most recently the marketing brand manager for Lincoln Mercury from 2006-2008. Prior to that he worked as the general sales manager for Ford Customer Service from 2002-2006.

Regardless of where Richards received his management chops, Vice Chairman and Marketing and Communications chief Bob Lutz likes what he has with the long-time Ford man. "We are pleased to have Mike as a member of the GM family. His vast sales and marketing experience will be invaluable in his new role, as he leads the team building the Buick and GMC brands."

[Source: GM]

Continue reading Michael Richards named Buick GMC general manager

Michael Richards named Buick GMC general manager originally appeared on Autoblog on Tue, 01 Dec 2009 19:01:00 EST. Please see our terms for use of feeds.

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REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group

Michael Harley — Tue, 24 Nov 2009 13:30:00 EST

Filed under: Car Buying, Buick, Cadillac, Chevrolet, GM, Earnings/Financials

Realizing that one of its keys to survival is retaining existing owners, General Motors is proactively enticing nearly one million customers - those loyal to now-closed dealerships - with significant financial incentives. According to Automotive News, GM started sending 950,000 letters out last week to customers of stores which have shut down or lost a brand franchise. Included in the correspondence are $1,000 to $2,000 discounts towards purchasing vehicles from one of GM's four surviving U.S. brands (the incentive amount is based on the customer's "likelihood to purchase a GM vehicle and the relative distance to the next closest dealer," according to a letter GM sent to dealers outlining the program).

General Motors has about 5,860 dealerships right now. A total of 1,839 have agreed to shut down by October of 2010, helping the company downsize to between 3,600 and 4,000 retailers over the long term. While this incentive is scheduled to end January 4, a second wave of incentives (including one targeting Saturn customers) is expected to begin early next year. In addition, GM has also issued a service offer which runs through May that includes free vehicle inspections and tire rotations to displaced customers.

The retention programs - obviously meant to move customers between stores - have dealer advocate groups up in arms. Some dealers are still actively trying to get their franchises off the "kill list," and GM has said recently that some may in fact be welcomed back into the fold. As such, Automotive News quotes Tamara Darvish, a leader of the Committee to Restore Dealer Rights as saying "This is an inappropriate time to take such an aggressive measure... If in fact dealer rights are to be restored, why would GM go in and move all those customers?"

[Source: Automotive News, subs. req'd | Image: Mark Ralston/Getty]

REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group originally appeared on Autoblog on Tue, 24 Nov 2009 13:30:00 EST. Please see our terms for use of feeds.

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REPORT: All GM brands to go on sale this week

Jonny Lieberman — Mon, 16 Nov 2009 17:33:00 EST

Filed under: Car Buying

The holidays are coming and everything must go! So says GM's VP of sales Susan Docherty. "All of our efforts will be to sell down our remaining 2009 inventory." Docherty is expecting all the 2009 cars to be cleared out by January, 2010. The big sales, starting this week, each get their own names. Chevy is having a "Red Tag Sale," Buick-GMC are going with "Holiday Event" and tip of the top Caddy is using, "Seasons Best."

As it happens, that's right about the time that Pontiac and Saturn are set to wander off into the sunset -- for good. As of right now, there's only about 10,000 Pontiacs and 8,000 Saturns left on dealer lots. "We're actually winding down those products quicker than we had anticipated," said Docherty. Curiously, there's no mention of what GM will be calling the Pontiac and Saturn sales, though "Get 'Em While They're On Fire!" has a certain ring to it.

[Source: Automotive News - Sub. Req. | Image Source: Scott Olson/Getty]

REPORT: All GM brands to go on sale this week originally appeared on Autoblog on Mon, 16 Nov 2009 17:33:00 EST. Please see our terms for use of feeds.

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2011 Buick Regal revealed live at the Hollywood Palladium

Jonny Lieberman — Fri, 13 Nov 2009 11:57:00 EST

Filed under: Sedan, Buick, Luxury

2011 Buick Regal live unveiling - Click above for high-res image gallery

Last night General Motors' superstar train blew into Los Angeles for a gala event at one of Hollywood's most iconic theaters, the Palladium. Designed by Hoover Dam architect Gordon Kaufman and opened by a $1 Frank Sinatra concert in 1940, the Palladium has played host to a who's who of music superstars including James Brown, Led Zeppelin, the Rolling Stones, Madonna and the Pixies.

The Palladium wasn't just for music. President Jack Kennedy held a dinner there in 1961, and Martin Luther King Jr. was honored at the Palladium in 1965 after he received the Nobel Peace Prize. However, the Palladium's fortunes declined. Things got so bad that it was forced to close down for eight weeks in the early '90s. Recently, however, the Hollywood Palladium underwent a multi-million dollar renovation that successfully returned the theater to its former glory. Which leads us to Buick and the new 2011 Regal.

Continued after the jump...

Gallery: 2011 Buick Regal Live Unveiling

Continue reading 2011 Buick Regal revealed live at the Hollywood Palladium

2011 Buick Regal revealed live at the Hollywood Palladium originally appeared on Autoblog on Fri, 13 Nov 2009 11:57:00 EST. Please see our terms for use of feeds.

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Fritz picks Susan Docherty to replace LaNeve

Chris Shunk — Thu, 08 Oct 2009 08:28:00 EST

Filed under: Hirings/Firings/Layoffs, GM

Just last week we were chatting with Buick GMC General Manager Susan Docherty on the GM Fastlane Blog about our lack of confidence in the 2010 GMC Terrain, and now she's moved up to GM's Vice President of US sales. Docherty will replace the soon to be departed Mark LeNeve as sales VP and one of the General's executive team members on October 16. Docherty enters her new role with a wealth of experience including stints as general manager of Hummer and GM's western region. CEO Fritz Henderson used the press release (after the jump) to welcome Docherty to the exclusive executive club, adding "Susan will continue our progress and reinforce our focus to put the Chevy, Buick, GMC and Cadillac customers first."

While we're sure Docherty is pretty damn pleased with her latest advancement, we're thinking she's got her work cut out for her. GM's US sales have been in a downward spiral for what seems like an eternity, and Docherty will either end her time as sales VP as the hero who helped reverse the decades-old trend or yet another executive who presided over the perpetual fall.

[Source: GM | Image Source: Chris McGrath/Getty]

Continue reading Fritz picks Susan Docherty to replace LaNeve

Fritz picks Susan Docherty to replace LaNeve originally appeared on Autoblog on Thu, 08 Oct 2009 08:28:00 EST. Please see our terms for use of feeds.

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GM's Docherty says 'No' to Pontiac G8-based Buick Grand National, promises two more sedans

Dan Roth — Fri, 04 Sep 2009 09:29:00 EST

Filed under: Car Buying, Etc., Marketing/Advertising, Buick, GMC

Susan Docherty, General Manager of Buick and GMC, recently made some time available for a General Motors Fastlane blog webchat to discuss the futures of her brands. Stating plainly that "every new product we launch must be a home run. No second chances," indicates that at least some GM employees realize that the automaker is not going to coast through this latest crisis of consumer confidence. The stakes are make-or-break for the company, and initial feedback from the new LaCrosse has been very positive, but Buick can't survive with a lone great product. Chat participants lobbed questions about what's coming, and the answers reveal a hopeful, and hopefully well-executed, future.

Firstly, as great a car as it is, the Pontiac G8 is not going to slide over to Buick as a Grand National or something else. While Docherty herself cited the GN as one of her favorite Buicks ever, Pontiac is clearly in hospice, clutching a DNR. What will be coming are two new sedans - both junior to the LaCrosse - which will eventually top the sedan line at the Tri-Shield. One of the new sedans will be a compact, likely based on the new Opel Astra, while the other is headed for midsize waters, probably as the Regal.

Perhaps more exciting for those wishing to see a sportier Buick, intimations that a Riviera coupe may show up. "It would be a nice addition" says Docherty, though it's doubtlessly more important for GM to get its bread-and-butter squared away without getting distracted by a spicier coupe and its almost certainly smaller sales projections. Still, a Camaro-underpinned two-door Buick with classically gorgeous styling would certainly generate attention, wouldn't it? Ah, we can dream...

[GM Fastlane blog]

GM's Docherty says 'No' to Pontiac G8-based Buick Grand National, promises two more sedans originally appeared on Autoblog on Fri, 04 Sep 2009 09:29:00 EST. Please see our terms for use of feeds.

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REPORT: Stand-alone Buick, GMC dealers to be dualed, only 17k Pontiacs left

Jonny Lieberman — Mon, 31 Aug 2009 13:29:00 EST

Filed under: Car Buying, Buick, GMC, Pontiac

From a bird's eye view, bad old bankrupt General Motors' transition into the new, solvent "good GM" looks pretty much okay. From a marketing point of view, Chevrolet matches up well with Ford, Buick is akin to Mercury and Cadillac is the brand Lincoln would love to be. Or maybe Chevy matches up with Toyota, Buick with Lexus and Cadillac... er... point being, in some justifiable, mostly non-abstract way, those three brands make sense. But GMC? Every truck GMC sells (and all they sell is trucks) is already available as a Chevrolet. In fact, counting the Colorado and the Avalanche, Chevy sells more types of trucks than truck-only GMC. Someone then might raise the question, "Why is new GM keeping GMC around?" Ask a Buick dealer.

Automotive News is reporting that by October 2010 there will be no stand-alone Buick or GMC dealerships. They will all be consolidated into Buick-GMC "duals." This decision will affect around 3,000 dealerships that peddle/peddled Buick, GMC and/or Pontiac - they will be consolidated into 2,000 Buick-GMC dealers. Said Susan Docherty, general manager of Buick and GMC, "All our franchise agreements will be renewed then, and we'll only offer one contract: a dual Buick-GMC." When asked how many stand alone stores will be left selling just Buicks or GMCs, Docherty said, "none."

Small side note: if you want to buy a Pontiac, you'd better hurry up. The prices have been slashed, they're selling like hot cakes and Docherty is saying by tomorrow there will only be 16,000 to 17,000 left - and that's it.

[Source: Automotive News - sub. req'd | Photo by Justin Sullivan/Getty]

REPORT: Stand-alone Buick, GMC dealers to be dualed, only 17k Pontiacs left originally appeared on Autoblog on Mon, 31 Aug 2009 13:29:00 EST. Please see our terms for use of feeds.

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Bob Lutz unhappy with new Buick campaign?

Jonathon Ramsey — Mon, 20 Jul 2009 16:58:00 EST

Filed under: Sedan, Marketing/Advertising, Videos, Buick, GM, Lexus

Buick LaCrosse "Photo Shoot" ad - Click the image above to view the video after the jump

Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a number of ad campaigns meant to showcase its new product and bring new, younger buyers to the brand. One of the commercials in the campaign is called "Photo Shoot," and according to a report, the recently empowered VP of marketing, Bob Lutz, isn't particularly pleased with the spot.

Both Lutz and GM CEO Fritz Henderson don't believe the commercial positions Buick as a luxury brand that competes with Lexus. They have told GM's ad agency, Leo Burnett, that it needs to do better. However -- and here's where it gets convoluted -- the ad was created by an independent shop that Leo Burnett was told to hire to do the work. Mark LaNeve, GM's head of marketing, allegedly instructed Burnett to hire Gary Topolewski, a former creative director at Burnett who worked with LaNeve on Cadillac's Break Through ad campaign, and who now runs another ad agency.

The other character in the middle of all of this is Buick VP Susan Docherty, who defended the commercial. She said it fulfills its role of promoting a revamped Buick brand, adding that she looks "forward to working with Bob and sharing spots two through six with him." Follow the jump to watch the commercial, and you can decide if it makes you put the word "Buick" in the same sentence with "Lexus."

[Source: Automotive News - Sub. Req.]

Continue reading Bob Lutz unhappy with new Buick campaign?

Bob Lutz unhappy with new Buick campaign? originally appeared on Autoblog on Mon, 20 Jul 2009 16:58:00 EST. Please see our terms for use of feeds.

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Buick planning to carefully control supplies of LaCrosse and other models

Sam Abuelsamid — Sun, 19 Jul 2009 09:33:00 EST

Filed under: Buick, GM, Luxury

2010 Buick LaCrosse - Click above for high-res image gallery

Now that the new General Motors has been born out of the ashes of what's now Motors Liquidation Corp., management wants to avoid some of its past mistakes. One of those was letting inventory get out of control, requiring huge incentives to move the metal. That necessary evil was needed generate enough revenue to pay the bills every month, something that became impossible to do over the past year. This time around, GM plans to proactively limit production to prevent oversupply.

Traditionally, the goal has been to have a 60-day supply of a car on dealer lots. This level provides a good balance between minimal stock and having enough vehicles to allow customers to find the one they want and make a quick sale. During the launch drive of the 2010 Buick LaCrosse last week, Buick-GMC VP Susan Docherty explained that her plan is to have no more than 75 to 90 days of total supply of any model, and this particular statement has generated some confusion. Bloomberg reports this as 75 to 90 days of dealer inventory, an undesirably high figure.

In fact, after Docherty first stated that number, Motor Trend's Todd Lassa immediately asked her for further clarification. Docherty then explained to a group of journalists, including this blogger, that the 75-to-90-day supply number refers to total supply, including cars on dealer lots plus cars in transit and cars at the factory awaiting shipment. Thus, the actual corresponding dealer inventory number is really 45 to 60 days. Industry publications such as Automotive News typically report only the smaller dealer inventory numbers, not the total supply figure Docherty referred to in her media presentation.

Gallery: First Drive: 2010 Buick LaCrosse

Photos Copyright (C)2009 Sam Abuelsamid / Weblogs, Inc.

[Sources: Bloomberg, Buick]

Buick planning to carefully control supplies of LaCrosse and other models originally appeared on Autoblog on Sun, 19 Jul 2009 09:33:00 EST. Please see our terms for use of feeds.

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