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2Opel director Sedran to succeed Docherty as Chevy Europe boss

When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up t

81Susan Docherty departing GM

Susan Docherty is leaving General Motors. The versatile executive is currently installed as the president and managing director of Chevrolet and Cadillac in Europe, but has announced her retirement effective September 30th. Docherty has been with GM for over 27 years.

98Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded

18GM names Susan Docherty GM VP of International Operations, Sales and Marketing

Susan Docherty is continuing her tour of General Motors' vice president offices. The 47-year-old executive has spent time both as the company's vice president of U.S. marketing and the VP of U.S. sales during her career with the Detroit-based automaker, but as of June 1, 2010, Docherty will get the new title of Vice President of International Operational Sales, Marketing and Aftersales, and she'll report to Tim Lee, President of International Operations.

27Docherty replaced as VP of marketing at GM

After yet another round of musical chairs amongst General Motors' executives, Susan Docherty will be removed from her position as vice president of marketing later this month. With just over six months behind her in the current job, Docherty will be given a new position within GM, which the automaker says it will announce in the near future. Rumors of Docherty's removal had been speculated for a while now, especially after her VP of sales position was dropped in another recent management shift.

25Cadillac resurrecting Art & Science ad campaign

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called "Art & Science." The idea behind the new design language was to ""incorporates sharp, sheer forms and crisp edges - a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

12Sweeney takes over Buick/GMC general manager duties

For the third time in two months, General Motors has a new Buick/GMC general manager, this time hiring longtime employee Brian Sweeney to the high-profile post. Sweeney gets the job one week after Michael RIchards quit after just nine days on the job.

54GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.

It's no secret that General Motors' Chevrolet Volt song and dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points of how the Volt's high-tech powertrain functions and later decided to add a dance routine to the jingle and let it loose on an unsuspecting public at the LA Auto Show.

28GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.

It's no secret that General Motors' Chevrolet Volt Song and Dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points of how the Volt's high-tech powertrain functions and later decided to add a dance routine to the jingle and let it loose on an unsuspecting public at the LA Auto Show.

20Michael Richards named Buick GMC general manager

Fritz Henderson's unexpected resignation may have taken top billing today, but it wasn't the only move announced by General Motors today. Michael Richards has been named the new General Manager of Buick GMC effective immediately, with the automaker looking from outside the company to fill the roll. Richards replaces Susan Docherty, who was named Vice President of US Sales in October. Richards joins GM after a short stint at Trilogy Automotive in Austin, Texas, where he led the use of digital and

28REPORT: GM offering special discounts to rejected franchise customers, move angers dealer group

Realizing that one of its keys to survival is retaining existing owners, General Motors is proactively enticing nearly one million customers – those loyal to now-closed dealerships – with significant financial incentives. According to Automotive News, GM started sending 950,000 letters out last week to customers of stores which have shut down or lost a brand franchise. Included in the correspondence are $1,000 to $2,000 discounts towards purchasing vehicles from one of GM's four surv

27REPORT: All GM brands to go on sale this week

The holidays are coming and everything must go! So says GM's VP of sales Susan Docherty. "All of our efforts will be to sell down our remaining 2009 inventory." Docherty is expecting all the 2009 cars to be cleared out by January, 2010. The big sales, starting this week, each get their own names. Chevy is having a "Red Tag Sale," Buick-GMC are going with "Holiday Event" and tip of the top Caddy is using, "Seasons Best."

31Fritz picks Susan Docherty to replace LaNeve

Just last week we were chatting with Buick GMC General Manager Susan Docherty on the GM Fastlane Blog about our lack of confidence in the 2010 GMC Terrain, and now she's moved up to GM's Vice President of US sales. Docherty will replace the soon to be departed Mark LeNeve as sales VP and one of the General's executive team members on October 16. Docherty enters her new role with a wealth of experience including stints as general manager of Hummer and GM's western region. CEO Fritz Henderson used

64GM's Docherty says 'No' to Pontiac G8-based Buick Grand National, promises two more sedans

Susan Docherty, General Manager of Buick and GMC, recently made some time available for a General Motors Fastlane blog webchat to discuss the futures of her brands. Stating plainly that "every new product we launch must be a home run. No second chances," indicates that at least some GM employees realize that the automaker is not going to coast through this latest crisis of consumer confidence. The stakes are make-or-break for the company, and initial feedback from the new LaCrosse has been very

43REPORT: Stand-alone Buick, GMC dealers to be dualed, only 17k Pontiacs left

From a bird's eye view, bad old bankrupt General Motors' transition into the new, solvent "good GM" looks pretty much okay. From a marketing point of view, Chevrolet matches up well with Ford, Buick is akin to Mercury and Cadillac is the brand Lincoln would love to be. Or maybe Chevy matches up with Toyota, Buick with Lexus and Cadillac... er... point being, in some justifiable, mostly non-abstract way, those three brands make sense. But GMC? Every truck GMC sells (and all they sell is trucks) i

87Bob Lutz unhappy with new Buick campaign?

Buick LaCrosse "Photo Shoot" ad - Click the image above to view the video after the jump

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