Autoblog

Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]

Michael Harley — Tue, 22 Jan 2013 00:01:00 EST

Filed under: Sedan, Marketing/Advertising, Videos, Mercedes-Benz, Celebrities, Luxury

Mercedes-Benz made news in December when we learned that Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowl next month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, choosing a beautiful 20-year-old pinup seemed to make good sense.

In order to tease us before the big game, the German automaker has just released a 90-second video with the very seductive Upton interacting with soap suds and her blonde hair. The real Super Bowl ad, partially filmed in New Orleans (where the game will take place) will feature the bombshell along with R&B star Usher.

Scroll down to watch the German automaker's uncharacteristic presentation, and let us know if this risqué Carl's Jr.-like ad direction is a good way to shake up the company's staid image, or if you think it demeans the brand. Be heard by voting in our poll and adding your thoughts in Comments below.

For the record, we've watched this video more than two dozen times and we still haven't seen a Mercedes-Benz. Maybe one more time will do the trick...

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Continue reading Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]

Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll] originally appeared on Autoblog on Tue, 22 Jan 2013 00:01:00 EST. Please see our terms for use of feeds.

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Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

Zach Bowman — Wed, 16 Jan 2013 20:00:00 EST

Filed under: Sedan, Europe, Mercedes-Benz, Celebrities, Luxury

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.

After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Continue reading Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss originally appeared on Autoblog on Wed, 16 Jan 2013 20:00:00 EST. Please see our terms for use of feeds.

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Buick begins airing Marisa Miller Enclave ad

Jonathon Ramsey — Wed, 16 May 2012 11:31:00 EST

Filed under: Marketing/Advertising, Videos, Crossover, Buick, Luxury

Not long ago, Buick released the behind-the-scenes video of its Enclave commercial with Marisa Miller, and now the supermodel's 30-second spot has begun airing. Note: This is a spot for the current Enclave, not the refreshed 2013 model the debuted during April's New York Auto Show.

The Sports Illustrated staple and lingerie model might just be the first person ever to wear a swimsuit in a Buick ad. We could say more about it, but that would delay you from watching Ms. Miller and the Enclave in action. So just scroll down and check out the video, why don't you.

Continue reading Buick begins airing Marisa Miller Enclave ad

Buick begins airing Marisa Miller Enclave ad originally appeared on Autoblog on Wed, 16 May 2012 11:31:00 EST. Please see our terms for use of feeds.

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Bizarre Mercedes SL fashion video with model Lara Stone isn't in Kansas anymore

Jonathon Ramsey — Tue, 17 Jan 2012 19:01:00 EST

Filed under: Convertible, Videos, Mercedes-Benz, Design/Style, Luxury

Mercedes-Benz has put together a fashion-shoot-and-video session with Dutch supermodel Lara Stone and the 2013 SL for Fashion Week, and the result is a vid that only those attending Fashion Week could understand. Which is, probably, half the point.

We shared the "making of" video with you back in late December, but it's apparently taken until now for the completed Alex Prager short to be completed. Back then, the film idea was presented as the Calvin Klein model trying to outrun a tornado, but it's not. Think The Wizard of Oz in Louboutins by Jim Jarmusch and you'll be close. Or you could just watch the video after the jump.

Continue reading Bizarre Mercedes SL fashion video with model Lara Stone isn't in Kansas anymore

Bizarre Mercedes SL fashion video with model Lara Stone isn't in Kansas anymore originally appeared on Autoblog on Tue, 17 Jan 2012 19:01:00 EST. Please see our terms for use of feeds.

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Video: Lexus uses the LFA to teach a swimsuit supermodel about donuts

Jeff Glucker — Tue, 15 Feb 2011 18:25:00 EST

Filed under: Coupe, Performance, Videos, Lexus

Rhys Millen guides the Lexus LFA supercar around Rianne Ten Haken - Click above to watch video after the jump

Nissan may choose to use its Juke to square off with swimsuit-clad supermodels but Lexus takes a different route to interact with the pretty ladies... a circular one. Photographer Yu Tsai wanted a shot of a Lexus LFA performing a donut around model Rianne Ten Haken. He could've simply spent some time playing in Photoshop, but instead decided to capture the real thing.

Performing a perfect donut without bumping into the scanitly clad star of the photo shoot requires serious skill. Rhys Millen, son of Rod and nephew of Steve, lends his talented hands and feet so this stunt goes off without a hitch. You can tell that Millen has serious skills because they say a car will follow your eyes... and somehow Rhys was able to avert his gaze from Ten Haken. You, on the other hand, can stare wherever you like when you watch the clip posted after the jump.

Of course, we should also mention you can view the super-sized version of the pic above right here. Do the right thing.

Gallery: CEC Lexus LFA

Continue reading Video: Lexus uses the LFA to teach a swimsuit supermodel about donuts

Video: Lexus uses the LFA to teach a swimsuit supermodel about donuts originally appeared on Autoblog on Tue, 15 Feb 2011 18:25:00 EST. Please see our terms for use of feeds.

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Harley-Davidson + Marisa Miller = advertising perfection [w/video]

Devon Brozek — Wed, 19 May 2010 12:59:00 EST

Filed under: Marketing/Advertising, Videos, Motorcycle, Celebrities, Design/Style

Marisa Miller selling motorcycles - Click above for high-res image gallery

When we first got word that Harley-Davidson had a hot new model, little did we know they were referring to a supermodel. Marisa Miller may be known as the sexiest women on the planet for her work in Sports Illustrated and Victoria's Secret catalogs, and in light of her latest ad campaign with the Bar and Shield Company, we're not here to debate that. The girl just can't seem to get enough action - on her motorcycle, of course.

We have to hand it to the advertising execs in Milwaukee, they sure know how to combine all the right elements to pull at our ~~draw~~ heartstrings. Ms. Miller will be out urging the world to "Start Something" in this series dedicated to cutting out all of the typical reasons you have for not yet riding a motorcycle. We didn't need much encouragement, but if you do, Harley-Davidson has created a special ride guide and will even be giving away a few bikes to help those who are still on the fence. If you were wondering if Marisa ever put on a full set of proper riding gear... well, neither were we, however if you would like to see the behind-the-scenes video, just hit the jump. And remember: your employment may vary, but the video and the gallery below might not be safe for work.

Gallery: Marisa Miller H-D

[Source: Harley-Davidson via Two Wheels Blog]

Continue reading Harley-Davidson + Marisa Miller = advertising perfection [w/video]

Harley-Davidson + Marisa Miller = advertising perfection [w/video] originally appeared on Autoblog on Wed, 19 May 2010 12:59:00 EST. Please see our terms for use of feeds.

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