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    Official: Ram reveals Man of Steel-themed Superman truck [w/video]
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    The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks ...

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    Chicago: Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa
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    Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief ...

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    Teased: Superman joining Kia's Justice League-themed fleet of vehicles
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    Kia is teaming up with the Justice League once again to create another show car that will be on display at the Chicago Auto Show. At the 2012 SEMA Show, Kia showed off various models inspired by DC Entertainment characters Batman, Aquaman, Flash, Green Lantern and Cyborg, but a Superman-themed ...

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    VIDEO: The JDM Toyota Prius is Superman. Or something
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    The Toyota Prius is super duper. Click above to watch video after the jump.
    Here in the U.S., the advertising campaign for the 2010 Toyota Prius is all about shiny happy dancing people-flowers and that hypnotic mind-control song that plays in the background. It's humble. It's green. It's all very ...

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    Faster than a speeding Yaris: the Superman Limited Edition
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    The Caped Crusader gets to drive the coolest-of-cool Batmobiles, but what does the Man of Steel get? A Yaris. The Toyota Yairs Superman Limited Edition comes only in Superman blue, natch. And you can tell it's special from all them snazzy decals: they're on the hood, the sides and on the back ...

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