superbowl

Here's a Super Bowl commercial that most of us probably missed, even those of you who stayed on the couch for all four quarters and didn't even get up during halftime. It's a fantastic car-chase commercial that features a first-generation Cadillac CTS-V and a pair of iconic Panther-platform ...

Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having ...

Given a moment's thought, it's a little surprising that Lexus, a luxury brand that changed the game, has never run an ad during the Super Bowl. But the home of L-Finesse not only has nine new or updated cars coming out this year, led by the 2013 GS, it has a new attitude, which will be ...

Volkswagen's Darth Vader Super Bowl ad has all the trimmings of an all-time classic. It involves kids and the most famous Star Wars character of all time. Who doesn't love kids and Star Wars? And, perhaps most importantly, the big game spot was ...

Congratulations, Packers fans, your team just won Super Bowl XLV. And fret not, Steelers fans, your team mounted a thrilling comeback and turned the game from a would-be snooze-fest into a down-to-the-wire fourth-quarter nail-biter. Nicely done all around. That out of the way, our notoriously ...

The Super Bowl is just around corner and before the New England Patriots celebrate another victory and that means a new crop of automotive commercials are getting ready to pry your attention away from all the drinks ...

After years of nearly zero new products, Dodge dealers finally have something to crow about. The 2011 Dodge Journey, Charger, Durango, Avenger and Caravan are all hitting showrooms within a month or two of one another, giving dealers ...

Due to the whole bankruptcy/bailout saga, it's been awhile since we've seen General Motors advertise during the Super Bowl. That may change next year, though. According to Automotive News, the company seeks a return to pre-bankruptcy ad-spending levels by upping this year's budget three to five ...

General Motors is finally starting to get back on the right track, and under the marketing direction of Joel Ewanick, the automaker will reportedly be running an ad slot in the 2011 Super Bowl. ...

There probably isn't a day that goes by when an automaker isn't being sued for something. Some suits are extremely serious, while others peg the needle on the frivolity scale. And while Hyundai is flying high on the sales ...