superbowl

It's finally over. As the Baltimore Ravens ran down the clock at the end of an extra-long Super Bowl XLVII, so, too, did the onslaught of Super Bowl advertising from automakers finish like a fire hose running out of water. We're now drenched in their marketing and it's time to dry off and move on ...

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up ...

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, ...

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption. Dubbed Sunny Side, this web-spot is VW's warmup of sorts for ...

Mercedes-Benz made news in December when we learned that Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowl next month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, ...

Toyota has turned to actress Kaley Cuoco for a little help during this year's Super Bowl. The Big Bang Theory star will play a role front and center in the automaker's spot for the game, and Toyota fans have a chance to show up in the ad as well. Anyone can take a photo and upload it via Twitter ...

It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Chrysler's "It's Halftime in America" ad staring Clint Eastwood ...

Here's a Super Bowl commercial that most of us probably missed, even those of you who stayed on the couch for all four quarters and didn't even get up during halftime. It's a fantastic car-chase commercial that features a first-generation Cadillac CTS-V and a pair of iconic Panther-platform ...

Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having ...

Given a moment's thought, it's a little surprising that Lexus, a luxury brand that changed the game, has never run an ad during the Super Bowl. But the home of L-Finesse not only has nine new or updated cars coming out this year, led by the 2013 GS, it has a new attitude, which will be ...

Volkswagen's Darth Vader Super Bowl ad has all the trimmings of an all-time classic. It involves kids and the most famous Star Wars character of all time. Who doesn't love kids and Star Wars? And, perhaps most importantly, the big game spot was ...

Congratulations, Packers fans, your team just won Super Bowl XLV. And fret not, Steelers fans, your team mounted a thrilling comeback and turned the game from a would-be snooze-fest into a down-to-the-wire fourth-quarter nail-biter. Nicely done all around. That out of the way, our notoriously ...

The Super Bowl is just around corner and before the New England Patriots celebrate another victory and that means a new crop of automotive commercials are getting ready to pry your attention away from all the drinks ...

After years of nearly zero new products, Dodge dealers finally have something to crow about. The 2011 Dodge Journey, Charger, Durango, Avenger and Caravan are all hitting showrooms within a month or two of one another, giving dealers ...

Due to the whole bankruptcy/bailout saga, it's been awhile since we've seen General Motors advertise during the Super Bowl. That may change next year, though. According to Automotive News, the company seeks a return to pre-bankruptcy ad-spending levels by upping this year's budget three to five ...

General Motors is finally starting to get back on the right track, and under the marketing direction of Joel Ewanick, the automaker will reportedly be running an ad slot in the 2011 Super Bowl. ...

There probably isn't a day that goes by when an automaker isn't being sued for something. Some suits are extremely serious, while others peg the needle on the frivolity scale. And while Hyundai is flying high on the sales ...

Super Bowl XLIV has come and gone, with the New Orleans Saints pulling out a convincing albeit surprising victory over the Indianapolis Colts (An onside kick to start the third quarter?!?!?!). You're in the minority if that spoiled a surprise, as the Super Bowl is traditionally the most watched ...

What do blueberries, fishin' rodeos, the moon, and 400-pound linemen that run 4.3-second 40s have in common? They're among the wide range of things Brett Favre discusses in this locker room interview shot for an ...

We're not exactly sure when Super Bowl commercials became as big a story as the game itself, but we can't help but like a little entertainment during the breaks. Other than an advertisement for the aging Dodge Charger, ...