Volkswagen's Super Bowl ad has been causing quite a stir since it was released. The commercial, which features the Beetle Turbo and a white, Minnesota man speaking with a Jamaican accent, has caused many to label the ad as "racist." But two Caribbean cultural groups have come forward to defend VW.
Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game.
Due to the whole bankruptcy/bailout saga, it's been awhile since we've seen General Motors advertise during the Super Bowl. That may change next year, though. According to Automotive News, the company seeks a return to pre-bankruptcy ad-spending levels by upping this year's budget three to five percent. That includes running a Chevrolet-focused spot during Super Bowl XLV. The news comes courtesy of GM marketing VP Joel Ewanick, who says that we can expect a rash of new advertising projects.
The Giants and the Patriots may be disappointed not to have made it back to the Super Bowl this year, but at least Audi will be back again. The German automaker aired a spot during last year's NFL championship game depicting the R8 supercar as a cameo in the original Godfather movie. During this year's game, however, Audi's commercial will feature action movie star Jason Statham behind the wheel of the A6.
We've covered some of the green car items that'll be on TV this afternoon, including an ad for the Yukon Hybrid, but what about the people who actually go to the game? What sort of cleaner driving angle can they add to their day? A couple, but I'm not convinced anyone will ever be able to call the Super Bowl an eco-friendly event.