Volkswagen's Super Bowl ad has been causing quite a stir since it was released. The commercial, which features the Beetle Turbo and a white, Minnesota man speaking with a Jamaican accent, has caused many to label the ad as "racist." But two Caribbean cultural groups have come forward to defend VW.
Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game.
Due to the whole bankruptcy/bailout saga, it's been awhile since we've seen General Motors advertise during the Super Bowl. That may change next year, though. According to Automotive News, the company seeks a return to pre-bankruptcy ad-spending levels by upping this year's budget three to five percent. That includes running a Chevrolet-focused spot during Super Bowl XLV. The news comes courtesy of GM marketing VP Joel Ewanick, who says that we can expect a rash of new advertising projects.
We've covered some of the green car items that'll be on TV this afternoon, including an ad for the Yukon Hybrid, but what about the people who actually go to the game? What sort of cleaner driving angle can they add to their day? A couple, but I'm not convinced anyone will ever be able to call the Super Bowl an eco-friendly event.
Super Bowl XLII airs Sunday (Feb. 3) and GM is debating if it should air ads for the Chevrolet Malibu and Saturn Vue hybrids in the iconic event. "The debate we're having is we're not sure we'll have enough inventory [of the new hybrids] on February 3 to warrant running an ad for them during the Super Bowl. ... We don't want to frustrate consumers," GM spokeswoman Ryndee Carney tells InsideLine. Nissan, Audi, Hyundai and Toyota will also air ads this Super Bowl but not for hybrids. Toyota, for e
The Super Bowl is the single biggest advertising day of the year. Somewhere in the mix of all the great ads, a football game gets played, but the next day all we can talk about are the commercials. Back in October, Hyundai went all in purchasing two :30 spots during the big game. Earlier this week, however, the Korean automaker said it was backing out of the Super Bowl because of a weakening U.S. economy coupled with the exorbitant price of the spots. If you're disappointed that the Italic H isn