Audi A3 TDI getting 4th quarter Super Bowl ad featuring Cheap Trick

Jonny Lieberman — Wed, 20 Jan 2010 15:59:00 EST

Filed under: Wagon, Etc., Europe, Hatchback, Audi, Diesel, Luxury

Audi A3 TDI - Click above for high-res image gallery

For the third year in a row, Audi will be running an add during the Superbowl. First there was the Godfather parody where the "Old Luxury" dude was put on notice about the R8 (which is a sports car, but who cares). Then last year's really excellent Jason Statham spot called, "Chase." This year things are going to be a bit, well, more rocking.

Ditching the notion of parodying films, Audi is instead employing the talents of the ageless (though quite well aged) rockers in Cheap Trick to promote the A3 TDI. The ad will focus on the diesel A3 being named Green Car Journal's Car of the Year. In it, Cheap Trick will be reinterpreting one of their classics and the spot should sport a, "fun, tongue-in-cheek environmental theme." Any guesses as to which song? We're thinking "He's a Whore." Make the jump to read the press release.

Gallery: Review: 2010 Audi A3 TDI

[Source: Audi]

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Audi A3 TDI getting 4th quarter Super Bowl ad featuring Cheap Trick originally appeared on Autoblog on Wed, 20 Jan 2010 15:59:00 EST. Please see our terms for use of feeds.

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Hyundai readies Genesis Coupe spots for Superbowl debut

Dan Roth — Tue, 23 Sep 2008 18:28:00 EST

Filed under: Coupe, Etc., Marketing/Advertising, Hyundai

Last year, many people got their first glimpse of Hyundai's new Genesis luxury sedan as the Giants beat the stuffing out of the Patriots during Superbowl XLII. Pleased with the results of that effort, Hyundai is coming back to the big game, this time with the Genesis Coupe. Outgoing creative agency Goodby, Silverstein & Partners is handling two 30-second commercials featuring Hyundai's sporty new rear-drive two door. While the agency change has raised some eyebrows, Hyundai insists that it will continue to work with Goodby for quite some time, even as it transitions creative duties to World Marketing Group, already handling media buys for the automaker. We'll have to tune in for all four quarters to see if the jilted ad folks mailed it in, but judging from the quality of Goodby's work on the Genesis Sedan - and the target-meeting 8,000 units sold - the pigskin-centric effort will likely meet with success.

[Source: Brandweek]

Hyundai readies Genesis Coupe spots for Superbowl debut originally appeared on Autoblog on Tue, 23 Sep 2008 18:28:00 EST. Please see our terms for use of feeds.

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