Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[YouTube tallies votes for this year's top five Super Bowl spots [w/video]]]>http://www.autoblog.com/2013/02/19/youtube-tallies-votes-for-this-years-top-five-super-bowl-spots/http://www.autoblog.com/2013/02/19/youtube-tallies-votes-for-this-years-top-five-super-bowl-spots/http://www.autoblog.com/2013/02/19/youtube-tallies-votes-for-this-years-top-five-super-bowl-spots/#commentsFiled under: , , , , , ,



When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.

From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.

The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.

Continue reading YouTube tallies votes for this year's top five Super Bowl spots [w/video]

YouTube tallies votes for this year's top five Super Bowl spots [w/video] originally appeared on Autoblog on Tue, 19 Feb 2013 12:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommercialhyundaijeepramram farmersuper bowlteamvideovideoswhole againyoutubeTue, 19 Feb 2013 12:30:00 EST http://www.autoblog.com/feed/20466849/article-comments.xml http://www.autoblog.com/feed/2013/02/19/youtube-tallies-votes-for-this-years-top-five-super-bowl-spots/20466849/article-detail.xml 20466849 http://www.blogcdn.com/www.autoblog.com/media/2013/02/ramfarmersb_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/ramfarmersb.jpg <![CDATA[Ram raises a quick $1 million for farmers with Super Bowl ad]]>http://www.autoblog.com/2013/02/10/ram-raises-a-quick-1-million-for-farmers-with-super-bowl-ad/http://www.autoblog.com/2013/02/10/ram-raises-a-quick-1-million-for-farmers-with-super-bowl-ad/http://www.autoblog.com/2013/02/10/ram-raises-a-quick-1-million-for-farmers-with-super-bowl-ad/#commentsFiled under: , ,



While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.

Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.

Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

The ad has reportedly done wonders for Ram, as well, with traffic to its website up ten-fold and dealers reporting their showrooms are fuller than before, sometimes with people who just want to say how much the ad had touched them. If you feel moved to watch the ad again, feel free to scroll down below for the video.

Continue reading Ram raises a quick $1 million for farmers with Super Bowl ad

Ram raises a quick $1 million for farmers with Super Bowl ad originally appeared on Autoblog on Sun, 10 Feb 2013 13:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>charitydonationfarmerfuture farmers of americaramsuper bowlSun, 10 Feb 2013 13:15:00 EST http://www.autoblog.com/feed/20454303/article-comments.xml http://www.autoblog.com/feed/2013/02/10/ram-raises-a-quick-1-million-for-farmers-with-super-bowl-ad/20454303/article-detail.xml 20454303 http://www.blogcdn.com/www.autoblog.com/media/2013/02/ram-ad-farmer_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/ram-ad-farmer.jpg <![CDATA[Was the C7 Corvette cut from Beyonce's Super Bowl halftime show?]]>http://www.autoblog.com/2013/02/05/was-the-c7-corvette-cut-from-beyonces-super-bowl-halftime-show/http://www.autoblog.com/2013/02/05/was-the-c7-corvette-cut-from-beyonces-super-bowl-halftime-show/http://www.autoblog.com/2013/02/05/was-the-c7-corvette-cut-from-beyonces-super-bowl-halftime-show/#commentsFiled under: , , ,

Beyonce live at Super Bowl halftime performance

Someone was bound to receive a free 2014 Chevrolet Corvette Stingray during the Super Bowl XLVII festivities; it just wasn't who we thought it was going to be. Despite a report back in December that superstar Beyoncé Knowles would be getting an all-new Corvette during her halftime performance, that turned out not to be the case. Joe Flacco, starting quarterback for the Baltimore Ravens, did in fact win a Corvette for his MVP performance.

So what transpired that prevented Beyoncé from rolling on stage in the new Chevrolet? Anyone who knows isn't telling, but according to Yahoo! Autos, General Motors said that for one reason or another a deal "did not work out," and it appears to have been an eleventh-hour change. Regardless of who's to blame or what prevented this from happening, we're sure Chevy has had no problems getting attention for the C7 Corvette since it was introduced last month.

Was the C7 Corvette cut from Beyonce's Super Bowl halftime show? originally appeared on Autoblog on Tue, 05 Feb 2013 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 chevrolet corvette2014 chevrolet corvette stingraybeyoncebeyonce knowlesc7 corvettechevroletchevycorvettecorvette stingrayhalftimesuper bowlsuper bowl xlviivetteTue, 05 Feb 2013 11:01:00 EST http://www.autoblog.com/feed/20448551/article-comments.xml http://www.autoblog.com/feed/2013/02/05/was-the-c7-corvette-cut-from-beyonces-super-bowl-halftime-show/20448551/article-detail.xml 20448551 http://www.blogcdn.com/www.autoblog.com/media/2013/02/beyonce-super-bowl-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/beyonce-super-bowl-628.jpg <![CDATA[Jeep follows up Super Bowl spot with call to help the USO]]>http://www.autoblog.com/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/http://www.autoblog.com/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/http://www.autoblog.com/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/#commentsFiled under: , , ,

Jeep Wrangler Freedom Edition

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.

Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Jeep follows up Super Bowl spot with call to help the USO originally appeared on Autoblog on Tue, 05 Feb 2013 09:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chryslerjeepoperation safe returnsuper bowlsuper bowl car commercialssuper bowl commercialstroopsus militaryusowhole againTue, 05 Feb 2013 09:28:00 EST http://www.autoblog.com/feed/20448029/article-comments.xml http://www.autoblog.com/feed/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/20448029/article-detail.xml 20448029 http://www.blogcdn.com/www.autoblog.com/media/2013/02/jeep-wrangler-freedom_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/jeep-wrangler-freedom.jpg <![CDATA[Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]]]>http://www.autoblog.com/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/http://www.autoblog.com/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/http://www.autoblog.com/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/#commentsFiled under: ,



From kickoff through the blackout and on to the Baltimore Ravens walking away victorious at Super Bowl XLVII, advertising analysts were tracking the impact of all those very expensive commercials. Automakers and their agencies were no exception here, which means there's been plenty of data logged in terms of which car spots actually succeeded or flopped.

Of course, as next-day results can't exactly be measured by counting up how many folks ran out and bought a new car, judging audience reaction can be a tricky business. As evidence, we've read through (and watched) some early analysis pieces from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close, in fact.

We've read through the early analysis from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close.

"Lift" is a common marketing term and basis for measuring the success of a particular piece of advertising; the term refers roughly to the improvement in audience response to a product after viewing the advertisement. Using data from Edmunds about the lift generated by auto commercials during the big game, The Truth About Cars reported that Mercedes-Benz was the night's big winner. TTAC maintained that the CLA Soul advertisement generated a whopping 3,067% of lift when it aired in the fourth quarter. The report also indicated that Volkswagen's Get Happy ad and Lincoln's Phoenix spot for the new MKZ were among the poorest performers on the night.

In an entirely separate study, car-number crunchers Autometrics had some dramatically different results (see the press release, below). In its report, Autometrics found the Lincoln MKZ spot to be the most successful of the evening, with an event-leading 42% "Share of Lift" and a massive 5,800% increase in "prospects."

Moving into anecdotal review of the commercials, we see some evidence that the tenderhearted ads from Ram and Jeep were winners on the evening. USA Today interviewed former General Motors and Hyundai marketing chief Joel Ewanick, who personally found Ram's Farmer commercial to be the most compelling. Ewanick reportedly considered Jeep's Whole Again tribute to American servicemen and servicewomen to be the "second-best" spot. Of course, if you ask media expert Frank Luntz of CBS to talk about his reaction data, he'll tell you that Farmer was one of the least successful ads of the game, while Kia's Space Babies commercial was the toast of the Super Bowl as far as car makers go. Oh, and Luntz also claims that the CLA spot that the Edmunds data loved was "not distinguishable." Go figure. Scroll down to watch the CBS breakdown video, below.

Who's ready for that test drive now?

Continue reading Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]

Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video] originally appeared on Autoblog on Mon, 04 Feb 2013 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>super bowlsuper bowl car commercialssuper bowl commercialssuper bowl winners losersMon, 04 Feb 2013 19:15:00 EST http://www.autoblog.com/feed/20447986/article-comments.xml http://www.autoblog.com/feed/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/20447986/article-detail.xml 20447986 http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-commercials-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-commercials-628.jpg <![CDATA[<i>Fast & Furious 6</i> circus heads to Europe in new Super Bowl spot]]>http://www.autoblog.com/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/http://www.autoblog.com/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/http://www.autoblog.com/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/#commentsFiled under: , ,

Subaru WRX STI doing a wheelie in Fast & Furious 6 - trailer screencap

Among the many Super Bowl XLVII commercials that caught our attention last night was the first official movie trailer for Fast & Furious 6, which promises more over-the-top action as Dominic Toretto and crew tear up the streets of Europe. Returning Fast & Furious stars include Vin Diesel, Paul Walker, Dwayne Johnson, Jordana Brewster, Ludacris and, back from the dead, Michelle Rodriguez. Predictably, there will be plenty of tuned hardware on display - both automotive and anatomical - along with loads of CGI-assisted stunts and chases.

Other than a stolen tank and crashing cargo plane, some of the vehicular excitement includes cars like a Dodge Charger Daytona (likely a lookalike), Ferrari Enzo FXX (ditto), along with today's Charger SRT8, Alfa Romeo Giulietta, Subaru WRX STI, plus models like the Land Rover Defender and even what looks to be a vintage Ford Escort Mexico rally car.

The movie will be in theaters this summer, but TheFastAndTheFurious.com is promising an extended first look at the film tomorrow. Until then, you can check out the Super Bowl trailer posted below.

Continue reading Fast & Furious 6 circus heads to Europe in new Super Bowl spot

Fast & Furious 6 circus heads to Europe in new Super Bowl spot originally appeared on Autoblog on Mon, 04 Feb 2013 16:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>dwayne johnsonfast and furiousfast and furious 6fast and furious trailerfast furiousfast sixjordana brewsterpaul walkersuper bowlsuper bowl commercialstrailervideovin dieselMon, 04 Feb 2013 16:58:00 EST http://www.autoblog.com/feed/20447791/article-comments.xml http://www.autoblog.com/feed/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/20447791/article-detail.xml 20447791 http://www.blogcdn.com/www.autoblog.com/media/2013/02/fast-six-trailer_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/fast-six-trailer.jpg <![CDATA[Pick the best Super Bowl car commercial of 2013 [w/videos]]]>http://www.autoblog.com/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/http://www.autoblog.com/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/http://www.autoblog.com/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/#commentsFiled under: ,

2013 Super Bowl car commercial ad mosaic

It's finally over. As the Baltimore Ravens ran down the clock at the end of an extra-long Super Bowl XLVII, so, too, did the onslaught of Super Bowl advertising from automakers finish like a fire hose running out of water. We're now drenched in their marketing and it's time to dry off and move on by picking the best one.

Choose your favorite car commercial of this year's Super Bowl in the poll below. We've amassed them all further down the page, so click here to rewatch your favorites. If you're a glutton for Super Bowl spots, click here to see which car commercial you picked as MVP of last year's game.

View Poll

Continue reading Pick the best Super Bowl car commercial of 2013 [w/videos]

Pick the best Super Bowl car commercial of 2013 [w/videos] originally appeared on Autoblog on Mon, 04 Feb 2013 14:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chrysler farmerfavoritejeepjeep usokaley cuocopollram farmersuper bowlsuper bowl car commercialssuper bowl commercialssuperbowlvideoMon, 04 Feb 2013 14:58:00 EST http://www.autoblog.com/feed/20447135/article-comments.xml http://www.autoblog.com/feed/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/20447135/article-detail.xml 20447135 http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-car-commercials-2013_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-car-commercials-2013.jpg <![CDATA[Joe Flacco wins C7 Corvette along with MVP honors]]>http://www.autoblog.com/2013/02/04/joe-flacco-wins-c7-corvette-along-with-mvp-honors/http://www.autoblog.com/2013/02/04/joe-flacco-wins-c7-corvette-along-with-mvp-honors/http://www.autoblog.com/2013/02/04/joe-flacco-wins-c7-corvette-along-with-mvp-honors/#commentsFiled under: , , , , ,

Super Bowl MVP Joe Flacco and his 2014 Chevrolet Corvette prize

As part of a longstanding tradition, the MVP of Super Bowl XLVII, Joe Flacco, quarterback for the Baltimore Ravens, was given a new car directly after the game and trophy celebrations. For 2013, that car is a 2014 Chevrolet Corvette Stingray, and it was presented to Flacco by Rick Flick of Banner Chevrolet, a dealership in New Orleans that was wiped out by Hurricane Katrina in 2005 before returning to prominence as the only Chevy dealer in Orleans Parish.

Last year, Super Bowl MVP Eli Manning took home a 2012 Corvette GS Centennial Edition. Manning also won in 2008, when he selected a Cadillac Escalade Hybrid as his reward. In 2011, quarterback Aaron Rodgers accepted the keys to a Camaro convertible.

Though we're most definitely an auto-obsessed group, we did watch the Big Game along with nearly everyone else in America. And we've gotta say, as if winning the Super Bowl and receiving the Tiffany-designed Pete Rozelle Trophy wasn't enough for the multi-millionaire MVP athletes, a brand-new C7 seems like an awfully generous prize. Scroll down below for an official announcement from General Motors.

Continue reading Joe Flacco wins C7 Corvette along with MVP honors

Joe Flacco wins C7 Corvette along with MVP honors originally appeared on Autoblog on Mon, 04 Feb 2013 13:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 chevrolet corvette2014 chevrolet corvette stingrayc7chevroletcorvetteflaccojoe flaccostingraysuper bowlsuper bowl mvpMon, 04 Feb 2013 13:30:00 EST http://www.autoblog.com/feed/20448009/article-comments.xml http://www.autoblog.com/feed/2013/02/04/joe-flacco-wins-c7-corvette-along-with-mvp-honors/20448009/article-detail.xml 20448009 http://www.blogcdn.com/www.autoblog.com/media/2013/02/superbowlflaccomvpcorvette-1_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/superbowlflaccomvpcorvette-1.jpg <![CDATA[Watch the video that inspired Ram's <em>Farmer</em> Super Bowl commercial]]>http://www.autoblog.com/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/http://www.autoblog.com/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/http://www.autoblog.com/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/#commentsFiled under: , ,

Farms.com farming ad that inspired Ram Truck's 2013 Super Bowl ad

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.

So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.

Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

We called the agency responsible for the ad, The Richards Group, for comment, and were referred to Chrysler. We have yet to hear back, but will update this post as soon as we do. You can watch the Farms.com video for yourself below, as well as the Ram ad, and we've mashed the two together in this doubled-up version you can watch here.

Continue reading Watch the video that inspired Ram's Farmer Super Bowl commercial

Watch the video that inspired Ram's Farmer Super Bowl commercial originally appeared on Autoblog on Mon, 04 Feb 2013 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chrysler farmerchrysler super bowlchrysler super bowl commercialfarmerfarmer super bowl adfarmingfarms.comramram trucksrichards groupsuper bowlsuper bowl adssuper bowl car commercialssuper bowl commercialsvideoMon, 04 Feb 2013 12:45:00 EST http://www.autoblog.com/feed/20447990/article-comments.xml http://www.autoblog.com/feed/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/20447990/article-detail.xml 20447990 http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-04-at-12.19-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-04-at-12.19-opt.jpg <![CDATA[Chrysler uses Super Bowl spots to honor troops, farmers]]>http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/#commentsFiled under: , ,



How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?

We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.

The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Do the ads work? Watercooler judges around America will answer that later today, but we think they're just the right sort of follow up to both of Chrysler's previous big ads. Check 'em out below for yourself.

Continue reading Chrysler uses Super Bowl spots to honor troops, farmers

Chrysler uses Super Bowl spots to honor troops, farmers originally appeared on Autoblog on Sun, 03 Feb 2013 23:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>farmersjeepoprah winfreypaul harveyramso god made a farmersuper bowlsuper bowl car commercialssuper bowl commercialstroopswhole againSun, 03 Feb 2013 23:25:00 EST http://www.autoblog.com/feed/20447224/article-comments.xml http://www.autoblog.com/feed/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/20447224/article-detail.xml 20447224 http://www.blogcdn.com/www.autoblog.com/media/2013/02/bu013036ev-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/bu013036ev-opt.jpg <![CDATA[Lincoln's second, more traditional, Super Bowl commercial]]>http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#commentsFiled under: , , , ,

Lincoln Super Bowl ad

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.

If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Continue reading Lincoln's second, more traditional, Super Bowl commercial

Lincoln's second, more traditional, Super Bowl commercial originally appeared on Autoblog on Sat, 02 Feb 2013 19:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommerciallincolnmkzsuper bowlsuper bowl car commercialssuper bowl commercialsvideovideosyoutubeSat, 02 Feb 2013 19:03:00 EST http://www.autoblog.com/feed/20446876/article-comments.xml http://www.autoblog.com/feed/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/20446876/article-detail.xml 20446876 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix.jpg <![CDATA[Kia's second Super Bowl commercial lets booth professionals have their revenge]]>http://www.autoblog.com/2013/02/01/kias-second-super-bowl-commercial-lets-booth-professionals-have/http://www.autoblog.com/2013/02/01/kias-second-super-bowl-commercial-lets-booth-professionals-have/http://www.autoblog.com/2013/02/01/kias-second-super-bowl-commercial-lets-booth-professionals-have/#commentsFiled under: , , ,



This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.

Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

Continue reading Kia's second Super Bowl commercial lets booth professionals have their revenge

Kia's second Super Bowl commercial lets booth professionals have their revenge originally appeared on Autoblog on Fri, 01 Feb 2013 16:31:00 EST. Please see our terms for use of feeds.

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Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.

Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.

AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Continue reading Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln takes to the Super Bowl with Twitter schizophrenia originally appeared on Autoblog on Fri, 01 Feb 2013 15:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>lincolnlincoln mkzlincoln super bowl adlincoln super bowl commercialmkzsuper bowlsuper bowl adsuper bowl commercialsFri, 01 Feb 2013 15:32:00 EST http://www.autoblog.com/feed/20445812/article-comments.xml http://www.autoblog.com/feed/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/20445812/article-detail.xml 20445812 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628.jpg <![CDATA[Here it is, Hyundai's headlining Super Bowl commercial]]>http://www.autoblog.com/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/http://www.autoblog.com/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/http://www.autoblog.com/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/#commentsFiled under: , ,



Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.

Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.

The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

We'll let you judge the ad's efficacy for yourself, but not being a die-hard fan of the band, whatever references there were to them flew right over my head. Hyundai is likely just trying to target '80s-era kids who have kids of their own now, and perhaps The Flaming Lips have a few extra hungry mouths to feed as well. Regardless, the tune is catchy and narration is once again provided by The Dude.

Continue reading Here it is, Hyundai's headlining Super Bowl commercial

Here it is, Hyundai's headlining Super Bowl commercial originally appeared on Autoblog on Fri, 01 Feb 2013 12:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>epic playdatehyundaijeff bridgessanta fesun blows up todaysuper bowlsuper bowl car commercialssuper bowl commercialsthe dudethe flaming lipsFri, 01 Feb 2013 12:44:00 EST http://www.autoblog.com/feed/20445902/article-comments.xml http://www.autoblog.com/feed/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/20445902/article-detail.xml 20445902 http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-01-at-9.43-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-01-at-9.43-opt.jpg <![CDATA[YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]]]>http://www.autoblog.com/2013/01/31/youtubes-super-bowl-commercial-buzz-list-dominated-by-automaker/http://www.autoblog.com/2013/01/31/youtubes-super-bowl-commercial-buzz-list-dominated-by-automaker/http://www.autoblog.com/2013/01/31/youtubes-super-bowl-commercial-buzz-list-dominated-by-automaker/#commentsFiled under: , , , ,



After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.

As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.

Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

The data above is current and official as of 10:00 AM EST today, though things are changing quickly. For instance, while preparing this post, we noticed that VW's ad has already passed Audi's in overall views.

This order will almost certainly be upended on game day anyway when the full onslaught of Super Bowl advertising hits our retinas in real time. After all, we haven't heard a peep from Chrysler, which for the past two years has caught the nation's collective attention with its prideful and patriotic commercials.

Continue reading YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos] originally appeared on Autoblog on Thu, 31 Jan 2013 15:44:00 EST. Please see our terms for use of feeds.

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Hyundai Super Bowl Ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.

We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Continue reading Hyundai lets loose another Super Bowl ad

Hyundai lets loose another Super Bowl ad originally appeared on Autoblog on Thu, 31 Jan 2013 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommercialhyundaimarketingsanta fesuper bowlvideoThu, 31 Jan 2013 12:45:00 EST http://www.autoblog.com/feed/20444384/article-comments.xml http://www.autoblog.com/feed/2013/01/31/hyundai-lets-loose-another-super-bowl-ad/20444384/article-detail.xml 20444384 http://www.blogcdn.com/www.autoblog.com/media/2013/01/hyunda-super-bowl-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/hyunda-super-bowl-ad-628.jpg <![CDATA[Behold, Kia's <em>Space Babies</em> Super Bowl commercial]]>http://www.autoblog.com/2013/01/30/behold-kias-space-babies-super-bowl-commercial/http://www.autoblog.com/2013/01/30/behold-kias-space-babies-super-bowl-commercial/http://www.autoblog.com/2013/01/30/behold-kias-space-babies-super-bowl-commercial/#commentsFiled under: , , ,

Kia Space Babies commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.

Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

Continue reading Behold, Kia's Space Babies Super Bowl commercial

Behold, Kia's Space Babies Super Bowl commercial originally appeared on Autoblog on Wed, 30 Jan 2013 19:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 kia sorentoadvertisingkiamarketingsorentospace babiessuper bowlvideoWed, 30 Jan 2013 19:58:00 EST http://www.autoblog.com/feed/20443667/article-comments.xml http://www.autoblog.com/feed/2013/01/30/behold-kias-space-babies-super-bowl-commercial/20443667/article-detail.xml 20443667 http://www.blogcdn.com/www.autoblog.com/media/2013/01/space-babies-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/space-babies-628.jpg <![CDATA[Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and... Usher?]]>http://www.autoblog.com/2013/01/30/mercedes-benz-reveals-super-bowl-ad-with-kate-upton-the-devil-a/http://www.autoblog.com/2013/01/30/mercedes-benz-reveals-super-bowl-ad-with-kate-upton-the-devil-a/http://www.autoblog.com/2013/01/30/mercedes-benz-reveals-super-bowl-ad-with-kate-upton-the-devil-a/#commentsFiled under: , , , ,

Kate Upton Mercedes-Benz Super Bowl Commerical

And not just any Devil, either. The Dark Lord as portrayed by none other than Willem Dafoe has an offer of wealth, fame and fancy dance moves for the hero of the newest Mercedes-Benz Super Bowl Commercial. The spot follows one guy as he fathoms the full width and breadth of the devil's influence, from rubbing shoulders with Kate Upton to challenging Usher to a dance-off and everything in between. The whole scenario hinges on piloting a new CLA around town. So, does our man succumb to temptation or does he hold out against the forces of evil? You'll have to watch the video below to find out.

This isn't the first time Kate Upton has showed up in a Mercedes-Benz commercial. The last time we saw the swimsuit model on our screens, she was tormenting a team of guys as they slaved to wash her CLA. You can refresh your memory by checking out that video here.

Continue reading Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and... Usher?

Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and... Usher? originally appeared on Autoblog on Wed, 30 Jan 2013 10:29:00 EST. Please see our terms for use of feeds.

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Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.

Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.

The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.

Continue reading Hyundai shows us two more Super Bowl commercials

Hyundai shows us two more Super Bowl commercials originally appeared on Autoblog on Mon, 28 Jan 2013 19:15:00 EST. Please see our terms for use of feeds.

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For viewers who plan on watching the Super Bowl only for the commercials, here's one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4.

Though not as entertaining as the actual teaser for this commercial, it still garnered a couple chuckles from the Autoblog crew. We won't spoil it for you, but a word of advice: if Cuoco ever shows up in your driveway granting you wishes, we'd suggest you be very clear what you want... and enunciate.

If you want to see the commercial before this Sunday's game, we have the video (and an accompanying press release) posted after the jump.

Continue reading Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad

Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad originally appeared on Autoblog on Mon, 28 Jan 2013 15:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 toyota rav4car commercialsKaley Cuocorav4super bowlsuper bowl commercialstoyotaMon, 28 Jan 2013 15:33:00 EST http://www.autoblog.com/feed/20441004/article-comments.xml http://www.autoblog.com/feed/2013/01/28/toyota-kaley-cuoco-grant-wishes-in-super-bowl-xlvii-ad/20441004/article-detail.xml 20441004 http://www.blogcdn.com/www.autoblog.com/media/2013/01/kaley-cuoco-toyota-super-bowl-commecial-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/kaley-cuoco-toyota-super-bowl-commecial-628.jpg -1 2