Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Jeep follows up Super Bowl spot with call to help the USO]]>http://www.autoblog.com/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/http://www.autoblog.com/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/http://www.autoblog.com/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/#commentsFiled under: , , ,

Jeep Wrangler Freedom Edition

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.

Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Jeep follows up Super Bowl spot with call to help the USO originally appeared on Autoblog on Tue, 05 Feb 2013 09:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chryslerjeepoperation safe returnsuper bowlsuper bowl car commercialssuper bowl commercialstroopsus militaryusowhole againTue, 05 Feb 2013 09:28:00 EST http://www.autoblog.com/feed/20448029/article-comments.xml http://www.autoblog.com/feed/2013/02/05/jeep-follows-up-super-bowl-spot-with-call-to-help-the-uso/20448029/article-detail.xml 20448029 http://www.blogcdn.com/www.autoblog.com/media/2013/02/jeep-wrangler-freedom_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/jeep-wrangler-freedom.jpg <![CDATA[Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]]]>http://www.autoblog.com/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/http://www.autoblog.com/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/http://www.autoblog.com/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/#commentsFiled under: ,



From kickoff through the blackout and on to the Baltimore Ravens walking away victorious at Super Bowl XLVII, advertising analysts were tracking the impact of all those very expensive commercials. Automakers and their agencies were no exception here, which means there's been plenty of data logged in terms of which car spots actually succeeded or flopped.

Of course, as next-day results can't exactly be measured by counting up how many folks ran out and bought a new car, judging audience reaction can be a tricky business. As evidence, we've read through (and watched) some early analysis pieces from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close, in fact.

We've read through the early analysis from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close.

"Lift" is a common marketing term and basis for measuring the success of a particular piece of advertising; the term refers roughly to the improvement in audience response to a product after viewing the advertisement. Using data from Edmunds about the lift generated by auto commercials during the big game, The Truth About Cars reported that Mercedes-Benz was the night's big winner. TTAC maintained that the CLA Soul advertisement generated a whopping 3,067% of lift when it aired in the fourth quarter. The report also indicated that Volkswagen's Get Happy ad and Lincoln's Phoenix spot for the new MKZ were among the poorest performers on the night.

In an entirely separate study, car-number crunchers Autometrics had some dramatically different results (see the press release, below). In its report, Autometrics found the Lincoln MKZ spot to be the most successful of the evening, with an event-leading 42% "Share of Lift" and a massive 5,800% increase in "prospects."

Moving into anecdotal review of the commercials, we see some evidence that the tenderhearted ads from Ram and Jeep were winners on the evening. USA Today interviewed former General Motors and Hyundai marketing chief Joel Ewanick, who personally found Ram's Farmer commercial to be the most compelling. Ewanick reportedly considered Jeep's Whole Again tribute to American servicemen and servicewomen to be the "second-best" spot. Of course, if you ask media expert Frank Luntz of CBS to talk about his reaction data, he'll tell you that Farmer was one of the least successful ads of the game, while Kia's Space Babies commercial was the toast of the Super Bowl as far as car makers go. Oh, and Luntz also claims that the CLA spot that the Edmunds data loved was "not distinguishable." Go figure. Scroll down to watch the CBS breakdown video, below.

Who's ready for that test drive now?

Continue reading Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]

Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video] originally appeared on Autoblog on Mon, 04 Feb 2013 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>super bowlsuper bowl car commercialssuper bowl commercialssuper bowl winners losersMon, 04 Feb 2013 19:15:00 EST http://www.autoblog.com/feed/20447986/article-comments.xml http://www.autoblog.com/feed/2013/02/04/ad-analysis-which-super-bowl-commercials-won-and-lost-last-nigh/20447986/article-detail.xml 20447986 http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-commercials-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-commercials-628.jpg <![CDATA[<i>Fast & Furious 6</i> circus heads to Europe in new Super Bowl spot]]>http://www.autoblog.com/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/http://www.autoblog.com/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/http://www.autoblog.com/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/#commentsFiled under: , ,

Subaru WRX STI doing a wheelie in Fast & Furious 6 - trailer screencap

Among the many Super Bowl XLVII commercials that caught our attention last night was the first official movie trailer for Fast & Furious 6, which promises more over-the-top action as Dominic Toretto and crew tear up the streets of Europe. Returning Fast & Furious stars include Vin Diesel, Paul Walker, Dwayne Johnson, Jordana Brewster, Ludacris and, back from the dead, Michelle Rodriguez. Predictably, there will be plenty of tuned hardware on display - both automotive and anatomical - along with loads of CGI-assisted stunts and chases.

Other than a stolen tank and crashing cargo plane, some of the vehicular excitement includes cars like a Dodge Charger Daytona (likely a lookalike), Ferrari Enzo FXX (ditto), along with today's Charger SRT8, Alfa Romeo Giulietta, Subaru WRX STI, plus models like the Land Rover Defender and even what looks to be a vintage Ford Escort Mexico rally car.

The movie will be in theaters this summer, but TheFastAndTheFurious.com is promising an extended first look at the film tomorrow. Until then, you can check out the Super Bowl trailer posted below.

Continue reading Fast & Furious 6 circus heads to Europe in new Super Bowl spot

Fast & Furious 6 circus heads to Europe in new Super Bowl spot originally appeared on Autoblog on Mon, 04 Feb 2013 16:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>dwayne johnsonfast and furiousfast and furious 6fast and furious trailerfast furiousfast sixjordana brewsterpaul walkersuper bowlsuper bowl commercialstrailervideovin dieselMon, 04 Feb 2013 16:58:00 EST http://www.autoblog.com/feed/20447791/article-comments.xml http://www.autoblog.com/feed/2013/02/04/fast-and-furious-6-circus-heads-to-europe-in-new-super-bowl/20447791/article-detail.xml 20447791 http://www.blogcdn.com/www.autoblog.com/media/2013/02/fast-six-trailer_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/fast-six-trailer.jpg <![CDATA[Pick the best Super Bowl car commercial of 2013 [w/videos]]]>http://www.autoblog.com/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/http://www.autoblog.com/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/http://www.autoblog.com/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/#commentsFiled under: ,

2013 Super Bowl car commercial ad mosaic

It's finally over. As the Baltimore Ravens ran down the clock at the end of an extra-long Super Bowl XLVII, so, too, did the onslaught of Super Bowl advertising from automakers finish like a fire hose running out of water. We're now drenched in their marketing and it's time to dry off and move on by picking the best one.

Choose your favorite car commercial of this year's Super Bowl in the poll below. We've amassed them all further down the page, so click here to rewatch your favorites. If you're a glutton for Super Bowl spots, click here to see which car commercial you picked as MVP of last year's game.

View Poll

Continue reading Pick the best Super Bowl car commercial of 2013 [w/videos]

Pick the best Super Bowl car commercial of 2013 [w/videos] originally appeared on Autoblog on Mon, 04 Feb 2013 14:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chrysler farmerfavoritejeepjeep usokaley cuocopollram farmersuper bowlsuper bowl car commercialssuper bowl commercialssuperbowlvideoMon, 04 Feb 2013 14:58:00 EST http://www.autoblog.com/feed/20447135/article-comments.xml http://www.autoblog.com/feed/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/20447135/article-detail.xml 20447135 http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-car-commercials-2013_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/super-bowl-car-commercials-2013.jpg <![CDATA[Watch the video that inspired Ram's <em>Farmer</em> Super Bowl commercial]]>http://www.autoblog.com/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/http://www.autoblog.com/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/http://www.autoblog.com/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/#commentsFiled under: , ,

Farms.com farming ad that inspired Ram Truck's 2013 Super Bowl ad

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.

So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.

Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

We called the agency responsible for the ad, The Richards Group, for comment, and were referred to Chrysler. We have yet to hear back, but will update this post as soon as we do. You can watch the Farms.com video for yourself below, as well as the Ram ad, and we've mashed the two together in this doubled-up version you can watch here.

Continue reading Watch the video that inspired Ram's Farmer Super Bowl commercial

Watch the video that inspired Ram's Farmer Super Bowl commercial originally appeared on Autoblog on Mon, 04 Feb 2013 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chrysler farmerchrysler super bowlchrysler super bowl commercialfarmerfarmer super bowl adfarmingfarms.comramram trucksrichards groupsuper bowlsuper bowl adssuper bowl car commercialssuper bowl commercialsvideoMon, 04 Feb 2013 12:45:00 EST http://www.autoblog.com/feed/20447990/article-comments.xml http://www.autoblog.com/feed/2013/02/04/watch-the-video-that-inspired-rams-farmer-super-bowl-c/20447990/article-detail.xml 20447990 http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-04-at-12.19-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-04-at-12.19-opt.jpg <![CDATA[Chrysler uses Super Bowl spots to honor troops, farmers]]>http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/#commentsFiled under: , ,



How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?

We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.

The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Do the ads work? Watercooler judges around America will answer that later today, but we think they're just the right sort of follow up to both of Chrysler's previous big ads. Check 'em out below for yourself.

Continue reading Chrysler uses Super Bowl spots to honor troops, farmers

Chrysler uses Super Bowl spots to honor troops, farmers originally appeared on Autoblog on Sun, 03 Feb 2013 23:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>farmersjeepoprah winfreypaul harveyramso god made a farmersuper bowlsuper bowl car commercialssuper bowl commercialstroopswhole againSun, 03 Feb 2013 23:25:00 EST http://www.autoblog.com/feed/20447224/article-comments.xml http://www.autoblog.com/feed/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/20447224/article-detail.xml 20447224 http://www.blogcdn.com/www.autoblog.com/media/2013/02/bu013036ev-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/bu013036ev-opt.jpg <![CDATA[Lincoln's second, more traditional, Super Bowl commercial]]>http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#commentsFiled under: , , , ,

Lincoln Super Bowl ad

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.

If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Continue reading Lincoln's second, more traditional, Super Bowl commercial

Lincoln's second, more traditional, Super Bowl commercial originally appeared on Autoblog on Sat, 02 Feb 2013 19:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommerciallincolnmkzsuper bowlsuper bowl car commercialssuper bowl commercialsvideovideosyoutubeSat, 02 Feb 2013 19:03:00 EST http://www.autoblog.com/feed/20446876/article-comments.xml http://www.autoblog.com/feed/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/20446876/article-detail.xml 20446876 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix.jpg <![CDATA[Kia's second Super Bowl commercial lets booth professionals have their revenge]]>http://www.autoblog.com/2013/02/01/kias-second-super-bowl-commercial-lets-booth-professionals-have/http://www.autoblog.com/2013/02/01/kias-second-super-bowl-commercial-lets-booth-professionals-have/http://www.autoblog.com/2013/02/01/kias-second-super-bowl-commercial-lets-booth-professionals-have/#commentsFiled under: , , ,



This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.

Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

Continue reading Kia's second Super Bowl commercial lets booth professionals have their revenge

Kia's second Super Bowl commercial lets booth professionals have their revenge originally appeared on Autoblog on Fri, 01 Feb 2013 16:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 kia fortealyssa campanellabooth professionalsfortekiasuper bowlsuper bowl car commercialssuper bowl commercialsvideoFri, 01 Feb 2013 16:31:00 EST http://www.autoblog.com/feed/20446002/article-comments.xml http://www.autoblog.com/feed/2013/02/01/kias-second-super-bowl-commercial-lets-booth-professionals-have/20446002/article-detail.xml 20446002 http://www.blogcdn.com/www.autoblog.com/media/2013/02/forte-hotbots-super-bowl-pr-image--final-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/forte-hotbots-super-bowl-pr-image--final-opt.jpg <![CDATA[Lincoln takes to the Super Bowl with Twitter schizophrenia]]>http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/#commentsFiled under: , , , ,



Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.

Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.

AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Continue reading Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln takes to the Super Bowl with Twitter schizophrenia originally appeared on Autoblog on Fri, 01 Feb 2013 15:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>lincolnlincoln mkzlincoln super bowl adlincoln super bowl commercialmkzsuper bowlsuper bowl adsuper bowl commercialsFri, 01 Feb 2013 15:32:00 EST http://www.autoblog.com/feed/20445812/article-comments.xml http://www.autoblog.com/feed/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/20445812/article-detail.xml 20445812 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628.jpg <![CDATA[Here it is, Hyundai's headlining Super Bowl commercial]]>http://www.autoblog.com/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/http://www.autoblog.com/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/http://www.autoblog.com/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/#commentsFiled under: , ,



Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.

Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.

The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

We'll let you judge the ad's efficacy for yourself, but not being a die-hard fan of the band, whatever references there were to them flew right over my head. Hyundai is likely just trying to target '80s-era kids who have kids of their own now, and perhaps The Flaming Lips have a few extra hungry mouths to feed as well. Regardless, the tune is catchy and narration is once again provided by The Dude.

Continue reading Here it is, Hyundai's headlining Super Bowl commercial

Here it is, Hyundai's headlining Super Bowl commercial originally appeared on Autoblog on Fri, 01 Feb 2013 12:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>epic playdatehyundaijeff bridgessanta fesun blows up todaysuper bowlsuper bowl car commercialssuper bowl commercialsthe dudethe flaming lipsFri, 01 Feb 2013 12:44:00 EST http://www.autoblog.com/feed/20445902/article-comments.xml http://www.autoblog.com/feed/2013/02/01/here-it-is-hyundais-headlining-super-bowl-commercial/20445902/article-detail.xml 20445902 http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-01-at-9.43-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-01-at-9.43-opt.jpg <![CDATA[YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]]]>http://www.autoblog.com/2013/01/31/youtubes-super-bowl-commercial-buzz-list-dominated-by-automaker/http://www.autoblog.com/2013/01/31/youtubes-super-bowl-commercial-buzz-list-dominated-by-automaker/http://www.autoblog.com/2013/01/31/youtubes-super-bowl-commercial-buzz-list-dominated-by-automaker/#commentsFiled under: , , , ,



After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.

As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.

Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

The data above is current and official as of 10:00 AM EST today, though things are changing quickly. For instance, while preparing this post, we noticed that VW's ad has already passed Audi's in overall views.

This order will almost certainly be upended on game day anyway when the full onslaught of Super Bowl advertising hits our retinas in real time. After all, we haven't heard a peep from Chrysler, which for the past two years has caught the nation's collective attention with its prideful and patriotic commercials.

Continue reading YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos] originally appeared on Autoblog on Thu, 31 Jan 2013 15:44:00 EST. Please see our terms for use of feeds.

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Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.

Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.

The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.

Continue reading Hyundai shows us two more Super Bowl commercials

Hyundai shows us two more Super Bowl commercials originally appeared on Autoblog on Mon, 28 Jan 2013 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>dont tellexcitedgenesishyundaisanta fesonatastucksuper bowlsuper bowl adssuper bowl commercialsMon, 28 Jan 2013 19:15:00 EST http://www.autoblog.com/feed/20441131/article-comments.xml http://www.autoblog.com/feed/2013/01/28/hyundai-shows-us-two-more-super-bowl-commercials/20441131/article-detail.xml 20441131 http://www.blogcdn.com/www.autoblog.com/media/2013/01/hyundai-stuck-super-bowl-commercial_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/hyundai-stuck-super-bowl-commercial.jpg <![CDATA[Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad]]>http://www.autoblog.com/2013/01/28/toyota-kaley-cuoco-grant-wishes-in-super-bowl-xlvii-ad/http://www.autoblog.com/2013/01/28/toyota-kaley-cuoco-grant-wishes-in-super-bowl-xlvii-ad/http://www.autoblog.com/2013/01/28/toyota-kaley-cuoco-grant-wishes-in-super-bowl-xlvii-ad/#commentsFiled under: , , , , ,



For viewers who plan on watching the Super Bowl only for the commercials, here's one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4.

Though not as entertaining as the actual teaser for this commercial, it still garnered a couple chuckles from the Autoblog crew. We won't spoil it for you, but a word of advice: if Cuoco ever shows up in your driveway granting you wishes, we'd suggest you be very clear what you want... and enunciate.

If you want to see the commercial before this Sunday's game, we have the video (and an accompanying press release) posted after the jump.

Continue reading Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad

Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad originally appeared on Autoblog on Mon, 28 Jan 2013 15:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 toyota rav4car commercialsKaley Cuocorav4super bowlsuper bowl commercialstoyotaMon, 28 Jan 2013 15:33:00 EST http://www.autoblog.com/feed/20441004/article-comments.xml http://www.autoblog.com/feed/2013/01/28/toyota-kaley-cuoco-grant-wishes-in-super-bowl-xlvii-ad/20441004/article-detail.xml 20441004 http://www.blogcdn.com/www.autoblog.com/media/2013/01/kaley-cuoco-toyota-super-bowl-commecial-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/kaley-cuoco-toyota-super-bowl-commecial-628.jpg <![CDATA[Kia previews its Super Bowl baby commercial, far cry from Adriana Lima]]>http://www.autoblog.com/2013/01/27/kia-previews-its-super-bowl-baby-commercial-far-cry-from-adrian/http://www.autoblog.com/2013/01/27/kia-previews-its-super-bowl-baby-commercial-far-cry-from-adrian/http://www.autoblog.com/2013/01/27/kia-previews-its-super-bowl-baby-commercial-far-cry-from-adrian/#commentsFiled under: , , , ,



We're going to go ahead and give Kia the benefit of the doubt - the automaker brought us a bathing-suit-clad Adriana Lima in its Super Bowl spot from last year. That kind of thing doesn't go unappreciated.

But, if we're really honest, and judging solely on the "teaser" video below, the space suit-wearing, baby-star from Kia's commercial this year is really creeping us out.

In any event, the Kia ad (sorry, "mini-movie") called Space Babies will be set on the distant planet of "Babylandia," and will attempt to present some kind of lie about where babies come from in the ultimate service of selling the 2014 Kia Sorento. Don't let the panda, dog, pig, giraffe, rhino and unholy baby stare make you take your eye off the ball, folks - there's a car on sale here.

On a more promising note: We've also read reports in USA Today that Kia has engaged former Miss USA, Alyssa Campanella, to play some kind of robot in a commercial for the Forte EX. More on that breaking story as we have it.

Continue downward to read even more about and watch the teaser for the upcoming Kia spot, which is set to air during the fourth quarter of the Super Bowl. Or, you can just click here, to watch the Adriana Lima ad again.

Continue reading Kia previews its Super Bowl baby commercial, far cry from Adriana Lima

Kia previews its Super Bowl baby commercial, far cry from Adriana Lima originally appeared on Autoblog on Sun, 27 Jan 2013 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 kia forte2014 kia sorentoadriana limaalyssa campanellafortekiasorentospace babiessuper bowlsuper bowl adssuper bowl commercialsSun, 27 Jan 2013 11:01:00 EST http://www.autoblog.com/feed/20439096/article-comments.xml http://www.autoblog.com/feed/2013/01/27/kia-previews-its-super-bowl-baby-commercial-far-cry-from-adrian/20439096/article-detail.xml 20439096 http://www.blogcdn.com/www.autoblog.com/media/2013/01/kia-super-bowl-commercial-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/kia-super-bowl-commercial-628.jpg <![CDATA[Choose your own adventure in Audi's next Super Bowl commercial]]>http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/#commentsFiled under: , , , , ,

Audi S6 Super Bowl commercial screencap - high school prom night

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.

Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

Continue reading Choose your own adventure in Audi's next Super Bowl commercial

Choose your own adventure in Audi's next Super Bowl commercial originally appeared on Autoblog on Fri, 25 Jan 2013 15:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 audi s6a6adadvertisingaudicommercialprom nights6super bowlsuper bowl adssuper bowl commercialssuperbowlvideoFri, 25 Jan 2013 15:00:00 EST http://www.autoblog.com/feed/20437421/article-comments.xml http://www.autoblog.com/feed/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/20437421/article-detail.xml 20437421 http://www.blogcdn.com/www.autoblog.com/media/2013/01/audibowladchoose_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/audibowladchoose.jpg <![CDATA[VW Super Bowl teaser with Jimmy Cliff is like a less-mean <i>Tosh.0</i> Web Redemption]]>http://www.autoblog.com/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/http://www.autoblog.com/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/http://www.autoblog.com/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/#commentsFiled under: , , ,

Jimmy Cliff with YouTube stars in VW ad - screencap

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.

Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.

Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Continue reading VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption originally appeared on Autoblog on Thu, 24 Jan 2013 16:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adcommercialdaniel toshjimmy cliffsuper bowlsuper bowl adsuper bowl commercialssuperbowltosh.0videovolkswagenvwweb redemptionThu, 24 Jan 2013 16:31:00 EST http://www.autoblog.com/feed/20437674/article-comments.xml http://www.autoblog.com/feed/2013/01/24/vw-super-bowl-teaser-with-jimmy-cliff-is-like-a-less-mean-tos/20437674/article-detail.xml 20437674 http://www.blogcdn.com/www.autoblog.com/media/2013/01/volkswagen-super-bowl-jimmy-cliff-628-1359042952_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/volkswagen-super-bowl-jimmy-cliff-628-1359042952.jpg <![CDATA[Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]]]>http://www.autoblog.com/2013/01/22/kate-upton-mercedes-benz-cla-super-bowl-video/http://www.autoblog.com/2013/01/22/kate-upton-mercedes-benz-cla-super-bowl-video/http://www.autoblog.com/2013/01/22/kate-upton-mercedes-benz-cla-super-bowl-video/#commentsFiled under: , , , , ,

Model Kate Upton in Mercedes-Benz CLA Super Bowl ad teaser - screencap

Mercedes-Benz made news in December when we learned that Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowl next month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, choosing a beautiful 20-year-old pinup seemed to make good sense.

In order to tease us before the big game, the German automaker has just released a 90-second video with the very seductive Upton interacting with soap suds and her blonde hair. The real Super Bowl ad, partially filmed in New Orleans (where the game will take place) will feature the bombshell along with R&B star Usher.

Scroll down to watch the German automaker's uncharacteristic presentation, and let us know if this risqué Carl's Jr.-like ad direction is a good way to shake up the company's staid image, or if you think it demeans the brand. Be heard by voting in our poll and adding your thoughts in Comments below.

For the record, we've watched this video more than two dozen times and we still haven't seen a Mercedes-Benz. Maybe one more time will do the trick...


View Poll

Continue reading Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]

Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll] originally appeared on Autoblog on Tue, 22 Jan 2013 00:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mercedes-benz cla-classbenz clabenzclaclacla 250cla mercedescla-classcla-klassecla250clamercedeskate uptonmercedes benz clamercedes clamercedesbenzclamercedesclanew orleanssuper bow adssuper bowlsuper bowl commercialssuperbowlsupermodelushervideoTue, 22 Jan 2013 00:01:00 EST http://www.autoblog.com/feed/20433670/article-comments.xml http://www.autoblog.com/feed/2013/01/22/kate-upton-mercedes-benz-cla-super-bowl-video/20433670/article-detail.xml 20433670 http://www.blogcdn.com/www.autoblog.com/media/2013/01/kate-upton-mercedes-ad-super-bowl_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/kate-upton-mercedes-ad-super-bowl.jpg <![CDATA[GM pulls advertising from next Super Bowl after Facebook exit]]>http://www.autoblog.com/2012/05/21/image-needed-gm-pulls-advertising-from-next-super-bowl-after/http://www.autoblog.com/2012/05/21/image-needed-gm-pulls-advertising-from-next-super-bowl-after/http://www.autoblog.com/2012/05/21/image-needed-gm-pulls-advertising-from-next-super-bowl-after/#commentsFiled under: ,

General Motors logoThe overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots for next year's big game are projected to cost $3.8 million.

The development comes quickly after GM decided to stop buying ads on Facebook citing a lack of effectiveness (to which Ford responded), and comes during a year of realignment efforts throughout the company: a global review of accounts began earlier this year and some were quickly let go, a brand new agency was created for Chevrolet and set up shop in Detroit, and personnel are being realigned.

The General's global ad spend in 2011 was $4.7 billion, and word is that GM doesn't plan on spending less, it only wishes to spend better - Ewanick says the changes made so far will net the company $2 billion in savings over the next five years. It's clear he's looking to unlock more efficiencies; observers say that GM is also trying to improve its ad performance overseas and find better ways to reach demographics that have migrated in all directions and to all media.

GM pulls advertising from next Super Bowl after Facebook exit originally appeared on Autoblog on Mon, 21 May 2012 08:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ad agencyadvertisinggeneral motorsgmjoel ewanickmarketingsuper bowlsuper bowl adssuper bowl commercialsMon, 21 May 2012 08:59:00 EST http://www.autoblog.com/feed/20241095/article-comments.xml http://www.autoblog.com/feed/2012/05/21/image-needed-gm-pulls-advertising-from-next-super-bowl-after/20241095/article-detail.xml 20241095 http://www.blogcdn.com/www.autoblog.com/media/2012/05/gm-logo-nov2010_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/05/gm-logo-nov2010.jpg <![CDATA[Acura apologizes after casting "not too black" actor in Super Bowl ad]]>http://www.autoblog.com/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/http://www.autoblog.com/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/http://www.autoblog.com/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/#commentsFiled under:

Acura's Super Bowl ad starring Jerry Seinfeld

We loved the hilarious Super Bowl ad for the coming-some-day-but-not-anytime-soon Acura NSX starring Jerry Seinfeld, but we really wish it would have popped back onto our radar for a different reason than this. (Like a production announcement from Honda.) TMZ is reporting that when the commercial was cast, the ad the agency responsible had sought an African-American actor to play the car dealer who was, "Nice looking, friendly. Not too dark." And the website has a copy of the document to prove it.

To paraphrase one of Seinfeld's catch phrases: "Yes, there's everything wrong with that."

While we'd like to think that some day the obvious interpretation might be that the casting director was referring to the actor's mood, clearly that's not the case here. TMZ says an unnamed source associated with the commercial told it that "not too dark" had something to do with lighting and special effects, and we hope that's true. Still, the way the brief description reads, it certainly sounds like whomever was casting the spot thinks dark-skinned people are neither nice nor friendly.

We're not about to throw Honda under the bus - it was, after all, an outside ad agency named RP& that shot the ad, according to Motoramic - as the automaker apologized, issuing the following statement:

We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.

We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.

The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.

While we're glad to see Honda react promptly and properly, re-watching the commercial gave us further pause: If Honda indeed sought to cast an African-American in a prominent role, did it consider an African-American for the part of the guy who's first on the list for the NSX, as opposed to the salesperson?

Scroll down to watch the commercial for yourself.

Continue reading Acura apologizes after casting "not too black" actor in Super Bowl ad

Acura apologizes after casting "not too black" actor in Super Bowl ad originally appeared on Autoblog on Wed, 18 Apr 2012 17:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>acurajerry seinfeldnsxseinfeldsuper bowlsuper bowl 2012super bowl adssuper bowl commercialsWed, 18 Apr 2012 17:28:00 EST http://www.autoblog.com/feed/20218767/article-comments.xml http://www.autoblog.com/feed/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/20218767/article-detail.xml 20218767 http://www.blogcdn.com/www.autoblog.com/media/2012/04/acura-seinfeld-ad-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/acura-seinfeld-ad-opt.jpg <![CDATA[Infographic: Super Bowl ads that won and whiffed]]>http://www.autoblog.com/2012/02/22/infographic-super-bowl-ads-that-won-and-whiffed/http://www.autoblog.com/2012/02/22/infographic-super-bowl-ads-that-won-and-whiffed/http://www.autoblog.com/2012/02/22/infographic-super-bowl-ads-that-won-and-whiffed/#commentsFiled under: ,



Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost.

Yesterday we reported that YouTube had crowned Chrysler's "Halftime in America" as the most watched car commercial from the Super Bowl (an M&M's ad nabbed the #1 most viewed overall spot). But YouTube views don't mean much to automakers that are trying to sell cars. They want to know if their multi-million dollar Super Bowl ad directly increased interest in the vehicles they're selling.

To answer that question we have this infographic from car-shopping website CarWoo!. While we wouldn't blame you for guessing that Chrysler and Clint Eastwood drummed up the most car-shopper interest, you'd be wrong. According to the numbers crunched by CarWoo!, Chevrolet received the highest lift in consideration after the big game at 61 percent. Chrysler was second with a 26-percent lift and Toyota third at 25 percent. Brands with big ads like Acura, Volkswagen and Honda, however, saw no lift in interest after the Super Bowl.

Chevrolet's performance here can be partially attributed to the volume of ads it ran before, during and after the Super Bowl. It was by far the most prolific auto advertiser. But not all of its ads were winners. While commercials for the Sonic, Camaro and Silverado contributed positive lift, the ad for the Volt did nothing to help raise the bottom line of consumer interest.

Also interesting to note is the back-of-the-pack performance of Cadillac, which, despite boasting that its ad for the ATS was the most watched advertisement of all time, only saw a six-percent lift in interest.

Follow the jump for the full infographic from CarWoo!.

Continue reading Infographic: Super Bowl ads that won and whiffed

Infographic: Super Bowl ads that won and whiffed originally appeared on Autoblog on Wed, 22 Feb 2012 17:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>atsaudicadillaccamarocarwoochevroletchevychryslerhalftime in americahondainfographicsilveradosonicsuper bowlsuper bowl adssuper bowl commercialsvolkswagenvoltWed, 22 Feb 2012 17:59:00 EST http://www.autoblog.com/feed/20177368/article-comments.xml http://www.autoblog.com/feed/2012/02/22/infographic-super-bowl-ads-that-won-and-whiffed/20177368/article-detail.xml 20177368 http://www.blogcdn.com/www.autoblog.com/media/2012/02/carwoo-superbowl-infographic-v4-2012.02.21-opt2_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/carwoo-superbowl-infographic-v4-2012.02.21-opt2.jpg -1 2