super bowl ads

The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots ...

We loved the hilarious Super Bowl ad for the coming-some-day-but-not-anytime-soon Acura NSX starring Jerry Seinfeld, but we really wish it would have popped back onto our radar for a different reason than this. (Like a production announcement from Honda.) TMZ is reporting that when the commercial ...

Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost. Yesterday we reported that YouTube had crowned Chrysler's ...

It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Chrysler's "It's Halftime in America" ad staring Clint Eastwood ...

Hyundai Canada had its own ad for the Super Bowl, and instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they find on a drive through the woods. From the Sasquatch's ...

When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren't just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus groups. For the ...

Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection. If Chrysler were ...

Here's a Super Bowl commercial that most of us probably missed, even those of you who stayed on the couch for all four quarters and didn't even get up during halftime. It's a fantastic car-chase commercial that features a first-generation Cadillac CTS-V and a pair of iconic Panther-platform ...

Just like Super Bowl XLVI had to have a winner and a loser, so do the commercials. We've assembled every car commercial that aired during the big game after the jump, along with a poll allowing you to vote on your favorite. To help you decide, we've graded the ads based on the opinions of our ...

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update. Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made ...