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Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.

Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.

The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

We'll let you judge the ad's efficacy for yourself, but not being a die-hard fan of the band, whatever references there were to them flew right over my head. Hyundai is likely just trying to target '80s-era kids who have kids of their own now, and perhaps The Flaming Lips have a few extra hungry mouths to feed as well. Regardless, the tune is catchy and narration is once again provided by The Dude.

Continue reading Here it is, Hyundai's headlining Super Bowl commercial

Here it is, Hyundai's headlining Super Bowl commercial originally appeared on Autoblog on Fri, 01 Feb 2013 12:44:00 EST. Please see our terms for use of feeds.

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