Autoblog

Click either image for a high-res gallery of the Subaru Exiga.

We received word from a little birdie last week that Subaru was gearing up to release its brand-new Exiga into journalist's hands in Japan. Coincidentally (or not), a teaser shot of Subaru's new pseudo-CUV popped up on the NASIOC forum over the weekend and it's clear from the darkened profile that many of the elements from the show car have migrated over to the production model.

The Exiga, which appeared at last year's Tokyo Motor Show as a lightly veiled concept, will likely form the basis for the new Outback, slotting in between the Legacy and the Tribeca CUV. However, it's doubtful that when the Exiga (or Outback) makes the trek across the Pacific it will be sporting seven full seats. Its closest competitor here in the States is the forthcoming Toyota Venza, which aims to define a new segment between wagon and crossover, but in reality, both vehicles own their inspiration to the AMC Eagle, the original wagon on stilts.


[Source: NASIOC via Straightline]

Click either image for a high-res rendering of each model at AutoExpress.

Mitsubishi and Subaru are entering round two of the newest battle for all-wheel-drive supremacy and AutoExpress has ringside seats. Both automakers are preparing hard-core versions of their turbocharged, rally-bred road rockets and that means more power, more aerodynamic mods and, in the case of Subaru, less weight.

The Lancer Evolution X MR is on the way, with a new fascia equipped with extra venting and a new air intake, while a revised rear wing, side skirts and blacked-out wheels complete the exterior makeover. Output is increased by 20 hp (in JDM spec) to 305 hp and the mid-range has been tweaked to provide more low-end torque, dropping the 0-60 time to under five seconds. The paddle-shifted SST twin-clutch transmission transfers over from the GSR model (likely with some software revisions) and the body has been stiffened to maximize the MR's handling.

Subaru is taking a different tack, keeping power upgrades to the STI's turbo'd 2.5-liter boxer to a minimum and instead focusing on weight reduction. The Impreza WRX STI Spec C will get a slightly revised aero kit, with a roof scoop (functional?), standard gold wheels, a lightweight roof, aluminum trunk lid, compact battery, smaller fuel tank and thinner compartment glass all around. All that work is expected to result in a 154-pound drop in weight, so the Spec C will tip the scales at just over 3,000 pounds.

Subaru is also planning to equip the new Legacy with the STI's drivetrain, a revised suspension and slapping on an "S402" badge on the back, along with a sporting interior with more grippy seats. All of this is only for JDM consumption at the moment, but we'd expect to see both the MR and Spec C hit the UK next year, with sales in the U.S. of the MR coming around the same time.

[Source: AutoExpress]

Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We wanted to show the bond between Subaru owners and their cars through this work."

While it seems that current owners may love their cars, Subaru's research into the subject shows that the majority of the population have no strong feelings toward the brand at all. Past Subaru ads have communicated the rational reasons for purchasing a Subaru, but the marketing team now intends to key in on three specific subjects: the heart, the brain and the wallet, highlighting all of the considerations of a consumer looking for a new car. Will the new advertisements resonate with consumers? Dunno, but we do know that while we love ourselves some STI, there isn't much else that Subaru has to offer which make our hearts race.

[Source: Subaru]

One topic of debate that began raging after Toyota and Subaru officially announced their collaboration on a lightweight, rear-wheel-drive coupe was how the Toyobaru would be marketed, particularly with both brands getting their own models. Apparently, Subaru execs share our concerns.

Subaru has branded itself as the purveyor of competent, multi-purpose vehicles that begin and end with one distinct feature: all-wheel-drive. By adding another vehicle into its lineup lacking that core trait, Subaru risks diluting its hard-earned image, not to mention going toe-to-toe with the Toyota monolith by selling a badge-engineered variant.

Automotive News spoke with Fuji Heavy Industries overseas sales chief, Mat Nagato, who said, "We may lose our longstanding territory, or we may lose the great niche brand image. The potential risk is there. We have to be very smart on marketing strategy." This issue has to be weighed against the short-term gain of a new, inexpensive model for enthusiasts and Subaru's continued growth, but the simple solution would be to nix the Subaru version altogether, allow Toyota to brand the new coupe as its own and rake in the cash provided by the partnership. Unfortunately, that's not going to happen, so the only thing Subaru can do now is make an attempt to differentiate its own version from Toyota's, while praying that consumers won't forget what "Makes a Subaru a Subaru."

[Source: Automotive News – Sub. Req.]

Last week's announcement that Toyota wants to raise its stake in Subaru's parent company Fuji Heavy Industries looked to have no down side. Subaru gets $300 million with which to build a new factory, Toyota gets greater access to FHI's high tech batteries for hybrids, and both get to build the affordable RWD/AWD coupe that we're all waiting for.

But the bean counters in Toyota City have noticed that Subaru's kei car division spends a fortune on developing quirky micro cars such as the supercharged Vivio that Colin McRae campaigned in his first rally (above), the worlds smallest four-seat convertible (below) and the fabulous R2D2. The trouble is, profit margins on such marvels of engineering are wafer thin, and that is not the Toyota way. So, come the next decade, Subaru will only sell OEM kei cars made by another member of the Toyota family, Daihatsu.

Most analysts think this this is a good idea, but this one ain't so sure. Eighteen years ago I bought a rear-engined rear-wheel-drive Subaru Sambar. It was such a hoot to drive that I traded up to a Rex, then an RX-R, then a WRX and I now drive a Forester STI. In all likelyhood, my next car will be an Impreza STI.

Will rebadged Daihatsus garner such brand loyalty from young buyers in 2010?

The Subaru WRX STI has the speed and agility to be a track star, but on dirt, few machines on earth can keep up with the sprightly little screamer. The impressive little Scooby can scoot just like the last-gen model, but now it does it with a refinement the old model lacked. For fans and foes of the AWD pocket rocket, team Subie made a one-minute video tribute to the coolness that is STI. Hit the jump to view some seriously amazing jumps, flips, spin-outs, crashes, and power slides featuring the old car that concludes with the '08 ride tearing up the tarmac. If you don't want to go drive an STI after watching this clip, you may be dead.

[Source: YouTube]

AutoCar procured a sketch of the oft-rumored and all-but-confirmed lightweight coupe that's being jointly developed between Subaru and Toyota, and their sources confirm that the final design will be signed off in July. According to the Brit pub, both automakers will have their own version of the rear-wheel-drive, two-door, powered by Subaru's own 175 hp, 2.0-liter boxer engine. A 2.5-liter, turbocharged version is also being considered, which might send power to all four wheels in a nod to the historic Celica GT4. Sales are expected to begin in Japan, the UK and North America in 2010. Here's hoping they can keep it under the $20k mark when it hits U.S.shores.

[Source: Autocar]

JL sent us over an email from Subaru of America that's instructed dealers to immediate cease sales of all Subaru models equipped with the turbocharged, 2.5-liter four-cylinder engine. The directive effects some 2008 and 2009 models built in January and February, including the Forester, Legacy 2.5GT, LTD, 2.5GTB and Impreza sedan and wagon.

The issue involves reports of an "engine knocking noise" that's been affecting vehicles outside the U.S. market, and an initial investigation has found that there is some kind of internal wear that may be causing the noise.

Currently, no U.S. vehicles have been affected, and a Subaru spokesperson told us that the stop sale has been issued as a temporary measure to nip it in the proverbial bud and that once the issue is addressed sales will begin again. You can read the full directive and see the exact production dates of the affected models after the jump.

Emerging reports indicate that Toyota is preparing to nearly double its stake in Subaru's parent company, Fuji Heavy Industries. Toyota initially bought into Fuji when that other automotive giant, General Motors, sold its 8.7% stake to its Japanese rival. The new share-grab, the door to which was opened by revised Japanese laws, would bring Toyota's partial ownership of Fuji up to 17%, just short of double its current stake.

Since Toyota's buy-in of Fuji, cooperation between the two companies has only increased, ranging from new product development to manufacturing. Insiders predict that with the increased stake will come even more integrated collaboration between the two Japanese automakers, which, considering Toyota's enormous success worldwide, can only mean good things for Subaru's operations.

Meanwhile, it's worth noting that with Toyota reportedly considering following Honda into the sky, Fuji's other core business in aerospace could prove an invaluable asset.

[Source: Indianapolis Business Journal via Straightline]

Click image for a high-res gallery of the 2008 Subaru Impreza WRX STI

I remember the last red Subaru I drove. I was in high school, and the car was my dad's – a new '88 GL wagon with an automatic and push-button 4WD on the shifter. I dug that Scooby. It wasn't powerful but it was fun -- especially when it snowed. Somehow I managed to avoid bouncing it off a lamppost while sliding it around corners. This had much more to do with luck than skill, as I was in high school and clearly an idiot. But I digress -- after all, this isn't about my dad's old GL. It is, however, about a red Subaru – the new Impreza WRX STI, to be specific. If this thing was around back during my neighborhood rally-pretender salad days, I'd probably just be getting my license back right about now.


All photos Copyright ©2008 Alex Núñez / Weblogs, Inc.