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What really makes a Subaru a Subaru? Love?
Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We wanted to show the bond between Subaru owners and their cars through this work." While it seems that current owners may love their cars, Subaru's research into the subject shows that the majority of the population have no strong feelings toward the ... Read more →
Autoblog Comparo: 2008 Subaru Impreza WRX vs. STI Sam Abuelsamid
Last year when the 2008 Subaru Impreza debuted at the New York Auto Show, many fans of the road-going rally car were taken aback. The older, aggressively styled four-door sedan now had a decidedly ...
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What really makes a Subaru a Subaru? Love? 1 year ago on Autoblog
Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We ...
Autoblog Comparo: 2008 Subaru Impreza WRX vs. STI 1 year ago on Autoblog
Last year when the 2008 Subaru Impreza debuted at the New York Auto Show, many fans of the road-going rally car were taken aback. The older, aggressively styled four-door sedan now had a decidedly pedestrian look to it. Worse still, the cool looking mini station wagon of the previous generation ...
Autoblog Podcast #157: Mike Levine trucks along with us.
Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!
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