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    What really makes a Subaru a Subaru? Love?
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    Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We ...

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    Tokyo Motor Show: Subaru WRX STI debut
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    Click above image for more live pics of the Subaru WRX STIWe've gone from being disappointed by the new Impreza, to pleasantly surprised by the WRX, to smitten by the STI. It looked OK in silver as the dust sheet came off, but stunning in metallic black on the Subaru stand's floor. The new STI's ...

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