Some automakers adopt the latest technologies in whatever form they come. Others define themselves around specific features. Take Subaru, for example, which has built up its reputation around two features: all-wheel drive and the boxer engine. In its joint venture with Toyota over a shared sportscar platform, Subaru may have had to give up on AWD (at least in conceptual form), but it's not budging an inch on the horizontally-opposed engine configuration.
Subaru Sports Car