Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Video: Subaru goes all A-Ha on us with new WRX STI commercial]]>http://www.autoblog.com/2010/10/22/video-subaru-goes-all-a-ha-on-us-with-new-wrx-sti-commercial/http://www.autoblog.com/2010/10/22/video-subaru-goes-all-a-ha-on-us-with-new-wrx-sti-commercial/http://www.autoblog.com/2010/10/22/video-subaru-goes-all-a-ha-on-us-with-new-wrx-sti-commercial/#commentsFiled under: , , , , ,

2011 Subaru WRX STI
2011 Subaru WRX STI vs Robot Spider - Click above to watch video after the jump

Needless to say, we're already fans of the 2011 WRX STI. Subaru, in turn, is apparently a fan of 80's pop band A-Ha and their breakthrough video for Take On Me. A new ad for the sporty Japanese sedan shows car versus robot spider duking it out in sketchbook form. The ad touts the WRX STI as "pure performance", while the 305 horsepower turbocharged boxer and symmetrical all-wheel drive system are clearly useful in fleeing a fate of mechanized death.

Check out the ad after the jump, as well as the A-Ha video for a refresher on life in 1985. Thanks for the tip, Kevin!


Gallery: 2011 Subaru Impreza WRX STI: First Drive


Photos copyright (C)2010 Zach Bowman / AOL

[Source: Subaru via YouTube]

Continue reading Video: Subaru goes all A-Ha on us with new WRX STI commercial

Video: Subaru goes all A-Ha on us with new WRX STI commercial originally appeared on Autoblog on Fri, 22 Oct 2010 14:57:00 EST. Please see our terms for use of feeds.

Read | Read | Permalink | Email this | Comments]]>2011 Subaru WRX STIa-haSubarusubaru adsubaru wrx stitake on mevideoWRXWRX STiFri, 22 Oct 2010 14:57:00 EST http://www.autoblog.com/feed/19685483/article-comments.xml http://www.autoblog.com/feed/2010/10/22/video-subaru-goes-all-a-ha-on-us-with-new-wrx-sti-commercial/19685483/article-detail.xml 19685483 http://www.blogcdn.com/www.autoblog.com/media/2010/10/sti-ah-ha_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/10/sti-ah-ha.jpg <![CDATA[Video: Subaru's new ads and their double-entendres]]>http://www.autoblog.com/2010/07/20/video-subarus-new-ads-and-their-double-entendres/http://www.autoblog.com/2010/07/20/video-subarus-new-ads-and-their-double-entendres/http://www.autoblog.com/2010/07/20/video-subarus-new-ads-and-their-double-entendres/#commentsFiled under: , , , , ,

Subaru take the public for a ride in the 2011 WRX STI sedan - Click above to watch video after the jump

Call us sadistic, but there's something undeniably hilarious about yanking random people off of the street and plopping them into the passenger seat of a sports car. Throw a talented race driver behind the tiller, and you've got an unmatched recipe for entertainment. Subaru has decided to take a stroll down that path with a slew of new ads designed to introduce the new 2011 WRX STI sedan to the public. The company asked rally driver Dave Mirra to shuffle a few folk around under an overpass in the 305 horsepower turbo four-door, filmed the whole thing and called it a day.

Subaru has unveiled a total of five 30-second spots with a variety of regular Joes (and Janes) riding shotgun in the winged machine. The company is calling the campaign Get More Gs, and Subaru is quick to point out that the phrase is meant to equally focus on g forces as much as that "oh geez" feeling you get from slinging the car through a slalom. We see what you did there, Subaru. Hit the jump to enjoy the videos. Now... where can we get a skull antenna topper?


Gallery: 2011 Subaru Impreza WRX STI: First Drive


Photos by Zach Bowman / Copyright (C)2010 Weblogs, Inc.

[Source: Subaru]

Continue reading Video: Subaru's new ads and their double-entendres

Video: Subaru's new ads and their double-entendres originally appeared on Autoblog on Tue, 20 Jul 2010 12:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2011 Subaru WRX STI2011 subaru wrx sti sedan2011 WRX STI2011SubaruWrxSti2011SubaruWrxStiSedan2011WrxStidave mirraDaveMirraGet more GsGetMoreGsrally driverRallyDriversubarusubaru adsubaru commercialSubaruAdSubaruCommercialsubieWRXWRX STIWRX STI SedanWrxStiWrxStiSedanTue, 20 Jul 2010 12:29:00 EST http://www.autoblog.com/feed/19560930/article-comments.xml http://www.autoblog.com/feed/2010/07/20/video-subarus-new-ads-and-their-double-entendres/19560930/article-detail.xml 19560930 http://www.blogcdn.com/www.autoblog.com/media/2010/07/sti-spot_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/07/sti-spot.jpg <![CDATA[What really makes a Subaru a Subaru? Love?]]>http://www.autoblog.com/2008/04/25/what-really-makes-a-subaru-a-subaru-love/http://www.autoblog.com/2008/04/25/what-really-makes-a-subaru-a-subaru-love/http://www.autoblog.com/2008/04/25/what-really-makes-a-subaru-a-subaru-love/#commentsFiled under: ,



Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We wanted to show the bond between Subaru owners and their cars through this work."

While it seems that current owners may love their cars, Subaru's research into the subject shows that the majority of the population have no strong feelings toward the brand at all. Past Subaru ads have communicated the rational reasons for purchasing a Subaru, but the marketing team now intends to key in on three specific subjects: the heart, the brain and the wallet, highlighting all of the considerations of a consumer looking for a new car. Will the new advertisements resonate with consumers? Dunno, but we do know that while we love ourselves some STI, there isn't much else that Subaru has to offer which make our hearts race.

[Source: Subaru]

Continue reading What really makes a Subaru a Subaru? Love?

What really makes a Subaru a Subaru? Love? originally appeared on Autoblog on Fri, 25 Apr 2008 19:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>lovesubarusubaru adsubaru advertisingsubaru wrxsubaru wrx stisubaru wrxstisubaru-adsubaru-advertisingsubaru-wrxsubaru-wrx-stiSubaruAdSubaruAdvertisingSubaruWrxSubaruWrxStiFri, 25 Apr 2008 19:02:00 EST http://www.autoblog.com/feed/1177945/article-comments.xml http://www.autoblog.com/feed/2008/04/25/what-really-makes-a-subaru-a-subaru-love/1177945/article-detail.xml 1177945 http://www.blogcdn.com/www.autoblog.com/media/2008/04/subaru_love_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2008/04/subaru_love.jpg -1 2