Before Chrysler had Street and Racing Technology, it had Performance Vehicle Operations. What the two entities have in common, before SRT became its own brand, of course, is that each was created to take Chrysler and Dodge (and Plymouth, before it was unceremoniously killed off) vehicles to the next level of style and performance.
Chrysler has announced a rash of personnel changes. Ralph Gilles will now serve as the President and CEO of the company's Street and Racing Technology brand, which be responsible for crafting performance products across the various Chrysler camps. The SRT brand will also take charge of the company's various motorsports activities. Gilles will still hold onto his duties as head honcho of exterior and interior design.