Toyota bumped, VW and Ford lead
Strategic Vision has announced the results of its annual Total Quality Awards and is touting the performance of Ford this year versus perennial powerhouse Toyota. Both brands have three vehicles each that lead their segments, which include the Edge, Mustang Convertible and F-250/350 for Ford and Toyota's Yaris, 4Runner and Sequoia. The Volvo C30 also led the Small Specialty under $25,000 segment and the Mercury Sable the Large Car category, while the Scion xB was tops in the Small Multi-Function
Strategic Vision has released its results for the 2007 Total Quality Awards, and the final tally is a bit surprising. For the first time ever, Hyundai has risen to share the position of having the most models leading a segment, along with Nissan. Both brands had three models with the top Total Quality Index (TQI) score in their segments, including the Hyundai Azera, Entourage, Santa Fe and Nissan Maxima, Quest, and Titan. The other surprise is that Toyota, long a leader in perceived quality, led
Strategic Vision just released its list of top automotive brands and models and it looks like Toyota slipped a bit while Honda held strong and GM moved up. Strategic Vision is a marketing research company that consults with automakers on vehicle values. Through surveys, they questioned more than 64,000 new vehicle owners about their experiences and whether they believe they got their money's worth. The study is unique in that it also incorporates emotional responses to vehicles.
Sebastian Blanco, Editor of AutoblogGreen, joins me on the Autoblog Podcast this week as we talk about the results of the Strategic Vision Total Quality Awards and what they mean (if anything). We also spend time talking about diesel's day in the sun this past week as Audi made history by finishing the 24 Hours of Le Mans ahead of the pack with its oil-burning R10 racer. Sebastian helps us go through how the various automakers are preparing for more stringent diesel emissions standards in the co
Another day, another trophy case full of quality awards to hand out, and this time the presenter is Strategic Vision, which had 29,000 vehicle owners rate their rides in various areas that encompass a product's positive characteristics, reliability, the dealership experience and the owner's emotional response. You can read the down and dirty of the rating process here.
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