A couple weeks ago, J.D. Power released its latest Initial Quality Study, which gave high marks to Porsche, Hyundai and General Motors, with the latter earning more individual IQS awards than any other manufacturer. Now, it's Strategic Vision's turn, and it's doling out its praise not to Porsche, but to Tesla, which wasn't even included in the JD Power IQS.
Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
Strategic Vision has released its annual Total Quality awards, and some of the winners may come as a surprise. To quote Alexander Edwards, President of Strategic Vision, "For the first time in over a decade our comprehensive and complete study of Quality resulted in more domestic winners than imports."
It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" – "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" – is
Global marketing and communications firm Strategic Vision has announced the results of its annual Total Quality Index. In the 2012 edition of the study, Volkswagen Group of America achieved the highest rating in Total Quality. This marks the German automaker's second year of achieving the accolade. According to the press release from Strategic Vision, the runner up spot was actually a tie between Chrysler Group and Ford Motor Company.
Strategic Vision has announced its 2011 Total Value Index (TVI) awards, and Volkswagen of America has earned its position at the top of the podium. Hyundai Motor America placed second, with Ford Motor Corporation taking third place overall. According to Strategic Vision, its Total Value award is calculated based on explicit owner statements on hundreds of (weighted) attributes with regards to immediate and expected (long-term) economic factors such as warranty, technical innovation, standard equ
Quality studies can be funny things in the auto business. It's not unusual to have one completely contradict another, which can result in an automaker that was panned as a loser in one study claiming to be a leader based on another. That's exactly what Volkswagen and Ford get to do thanks to Strategic Vision's 2011 Total Quality Index.
Strategic Vision has announced the results of its annual Total Quality Awards and is touting the performance of Ford this year versus perennial powerhouse Toyota. Both brands have three vehicles each that lead their segments, which include the Edge, Mustang Convertible and F-250/350 for Ford and Toyota's Yaris, 4Runner and Sequoia. The Volvo C30 also led the Small Specialty under $25,000 segment and the Mercury Sable the Large Car category, while the Scion xB was tops in the Small Multi-Function
Strategic Vision has released its results for the 2007 Total Quality Awards, and the final tally is a bit surprising. For the first time ever, Hyundai has risen to share the position of having the most models leading a segment, along with Nissan. Both brands had three models with the top Total Quality Index (TQI) score in their segments, including the Hyundai Azera, Entourage, Santa Fe and Nissan Maxima, Quest, and Titan. The other surprise is that Toyota, long a leader in perceived quality, led
Strategic Vision just released its list of top automotive brands and models and it looks like Toyota slipped a bit while Honda held strong and GM moved up. Strategic Vision is a marketing research company that consults with automakers on vehicle values. Through surveys, they questioned more than 64,000 new vehicle owners about their experiences and whether they believe they got their money's worth. The study is unique in that it also incorporates emotional responses to vehicles.
Sebastian Blanco, Editor of AutoblogGreen, joins me on the Autoblog Podcast this week as we talk about the results of the Strategic Vision Total Quality Awards and what they mean (if anything). We also spend time talking about diesel's day in the sun this past week as Audi made history by finishing the 24 Hours of Le Mans ahead of the pack with its oil-burning R10 racer. Sebastian helps us go through how the various automakers are preparing for more stringent diesel emissions standards in the co
Another day, another trophy case full of quality awards to hand out, and this time the presenter is Strategic Vision, which had 29,000 vehicle owners rate their rides in various areas that encompass a product's positive characteristics, reliability, the dealership experience and the owner's emotional response. You can read the down and dirty of the rating process here.
Greg Melville of Money Magazine cautions car-buyers to reconsider when they hear and read about vehicle awards. In a new article, he addresses the strengths and weakness of the following award givers point-by-point: