strada

Should Fiat Sell This Tiny Truck In The U.S.? "Niche" is the word of the day. No, this funky, spot-on little pickup from Fiat do Brasil was never designed or destined to put up huge sales numbers in North America, but we think it might fit in perfectly with the niche-loving image of this Italian ...

For European and South American markets, Fiat rolled out several versions of its Strada pickup last year. Now, the Italian company introduces a "dual cab" version with two extra back seats – but without two extra doors. ...