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The Pagani Zonda of Wristwatches
It seems you just can't make an exotic sportscar these days without offering a wristwatch to go with it. Bugatti's got one. Koenigsegg has two. McLaren and TAG Heuer are on their third. And Ferrari's got a whole series. Is it a shameless ploy to capitalize on the merchandizing potential of their supercars, or do their creators simply want to provide their moneyed customers with an adornment for their pampered wrists as bold and unique as the hand-made supercars in their garage? The complication, exclusivity and, if nothing else, sheer price on ... Read more →
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The Pagani Zonda of Wristwatches 2 years ago on Autoblog
It seems you just can't make an exotic sportscar these days without offering a wristwatch to go with it. Bugatti's got one. Koenigsegg has two. McLaren and TAG Heuer are on their third. And Ferrari's got a whole series. Is it a shameless ploy to capitalize on the merchandizing potential of their ...
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