Mercedes design head stepping down

Dan Roth — Wed, 26 Mar 2008 07:41:00 EST

Filed under: Etc., Europe, Mercedes-Benz

Over the last three decades, there's been a common thread making Mercedes designs instantly recognizable and a lot of credit for that belongs to MBZ design boss Peter Pfeiffer. After forty years at Mercedes-Benz, and thirty years overseeing design, Pfeiffer is headed for retirement within the next 12 months. It was under Pfeiffer's pen that Mercedes turned out some of its most important cars. Vehicles like the 190, the W126 S-Class, original E-Class, and more recent work like the R, M, and G-class non-cars, to name a few. Gorden Wagener, president of Mercedes-Benz Advanced Design in North America is a name being bandied about as Pfeiffer's replacement, and Mercedes will be making an official announcement soon. After such a long stint under the same chief, it will be interesting to see whether Mercedes design changes, and if so, how those changes will be received by the public.

[Source: Autoweek]

Mercedes design head stepping down originally appeared on Autoblog on Wed, 26 Mar 2008 07:41:00 EST. Please see our terms for use of feeds.

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Jump Ship! Another VW ad exec splits

Dan Roth — Tue, 25 Sep 2007 08:34:00 EST

Filed under: Hirings/Firings/Layoffs, Marketing/Advertising, Volkswagen

Perhaps sensing impending doom, Volkswagen's David Goggins is cleaning out his desk as director of product and marketing strategy. There's been a good amount of turnover in VW's marketing ranks in the last year and a half, and Goggins had only served for 14 months before deciding to return to Bentley where he was previously in charge of marketing. Former Ferrari spokesman Toscan Bennett will take up the reins of the wares-shilling department.

The writing may have been on the wall for Goggins, as the marketing department will reportedly undergo a nip and tuck concurrent with Volkswagen USA's relocation to northern Virginia. Apparently, not too many members of the marketing team were invited to join the exodus from Auburn Hills, so that may have motivated Goggins stepping down. As nice as VWs are, it'd be an easy choice for us to go with Bentley, too. The flip-flopping in VW's come-on office has played a role in defocusing the marketing effort - VW is running the risk of confusing, or worse, boring buyers with indifferent advertising and a paucity of new stuff to sell. Next year, however, looks good from a product standpoint, and we'll likely be inundated by a more concerted effort to plant backsides in seats, and signatures on dotted lines.

[Source: Brandweek]

Jump Ship! Another VW ad exec splits originally appeared on Autoblog on Tue, 25 Sep 2007 08:34:00 EST. Please see our terms for use of feeds.

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