He was too talented not to surface somewhere, we just didn't know where and when. Nine months ago, Stefan Jacoby stepped down from his post as Volvo CEO, a move that caught many off guard. At the time, the separation was called "amicable," but word is that the strong-willed executive clashed with owners Geely and the automaker's board.
Up or down? That's the question about which way Volvo is going to take its brand: solidly into premium, full-size sedan luxury or into a smaller near-premium offering to challenge what is, right now, a very hot segment. Most of the chatter has centered around the former option, with Volvo declaring it would go for the top luxury guns, a patent filing suggesting an S100 flagship, and talk of a C90 luxury coupe to fight models like the Mercedes-Benz E-Class Coupe.
It seems that every news report that involves the name "Opel" is eventually followed by a report that says, "Uh, never mind." Executives fill positions, then they're gone, or they're supposed to fill positions but duck out before doing so, five-year product offensives turn into grabbing for life preservers, and turnaround plans are followed by... new turnaround plans. With the recent departure of Opel CEO Karl-Friedrich Stracke, Swedish newspaper Dagens Industri reported that Volvo CEO Stefan Ja
Volvo CEO Stefan Jacoby has said his company's products are "too complicated for the consumer," according to Automotive News. Jacoby said 75 percent of Volvo customers don't know "all the possibilities they have with their car." He contrasted the automaker with Apple's intuitive products, which make consumers feel in control of a device instead of overwhelmed by its capabilities. The executive also made it clear that in order for the company to thrive, it needs to better cater to the next genera
Volvo is poised to rapidly inflate its presence in China, and it believes the way forward is through an $11 billion spending plan. "We want to revive Volvo and give the brand its strength back," says Li Shufu, Chairman of Geely Automobile Holdings. Speaking with German magazine Wirtschafts Woche, Shufu disclosed that Geely will put up $11 billion for a new engine factory, increased research and development and technology upgrades. However, Volvo's Per-Ake Froberg tells Reuters that Volvo itself
Volvo CEO Stefan Jacoby may be steering a company that is working on plug-in vehicles like the XDC60 plug-in hybrid and the C30 Electric, but he recently told an industry seminar in Brussels that an all-of-the-above approach is the right one. To wit, "It is far too early to dismiss the conventional diesel and petrol power trains," he said.
Volvo sold 449,255 cars globally in 2011, with 67,240 of those sales coming from right here in the States. By 2020, CEO Stefan Jacoby aims to boost those numbers to 800,000 sales globally and 120,000 here, and to do so, he can't let the exchange rate between the dollar and the euro stand in the way. That's why, according to a report in Automotive News, Jacoby says the company will spend "the next two or three years" considering building a plant in the U.S. or Mexico.
Volvo has made it a point to emphasize – surprise – the safety of its plug-in vehicles at recent auto shows. Now, at the Detroit Auto Show, the Swedish automaker has showed off the XC60 Plug-In Gasoline Hybrid Concept, a way to gauge American reaction to the idea of a plug-in CUV from Volvo. Why? Because this concept is headed to the U.S. and Chinese markets – in a different guise and with a lot of changes – within "a couple of years." That means something like 2014-2015.
Volvo has made it a point to emphasize – surprise – the safety of its plug-in vehicles at recent auto shows. Today at the Detroit Auto Show, the Swedish automaker showed off the XC60 Plug-In Gasoline Hybrid Concept, a way to gauge American reaction to the idea of a plug-in CUV from Volvo. Why? Because this concept is headed to the U.S. and Chinese markets – in a different guise and with a lot of changes – "a couple of years." That means something like 2014-2015. Volvo's f
Our spy photographers have manged to lay lenses on the new Volvo V40 as engineers put the vehicle through a little cold-weather testing. Until just recently, we'd heard that the five-door version of the C30 would be called the V30, but Volvo CEO Stefan Jacoby has confirmed that the model will actually come wearing V40 badges.
Engine downsizing is considered an effective method for reducing emissions and improving fuel efficiency and that's precisely why many automakers have developed smaller mills to replace older, larger motors. Kia, Volkswagen, Fiat, Audi and many others already announced their intentions to introduce downsized engines in upcoming models. We can now add Volvo to the ranks of automakers developing new low-displacement powerplants.
Engine downsizing is considered an effective method for reducing emissions and improving fuel efficiency and that's precisely why many automakers have developed smaller mills to replace older, larger motors. Kia, Volkswagen, Fiat, Audi and many others already announced their intentions to introduce downsized engines in upcoming models. We can now add Volvo to the ranks of automakers developing new low-displacement mills.
Volvo should no longer be lumped into the premium category, according to the wishes of CEO Stefan Jacoby. It's not that the cars aren't good, but according to Autocar, Jacoby thinks it sends the wrong message. "It sounds like a pricing strategy, and it's got an expensive ring to it," he tells the UK pub. Having recently come to Volvo from a tenure as CEO of Volkswagen's American operation, Jacoby has no illusions about where his new brand sits. This latest statement dovetails with an earlier ass
Volvo CEO Stefan Jacoby has never been the biggest fan of electric vehicles (EVs), having said in the past that mainstream affordability and widespread readiness are many years away. Speaking at the Los Angeles Auto Show today, Jacoby sounded a slightly different tune – for a while.
Just days after Geely purchased Volvo from Ford, the Chinese automaker's chairman, Li Shufu, proclaimed that the Swedish automaker needed a 7 Series fighter. Shufu's idea makes a lot of sense, at least in the large car-loving China market, where Volvo leadership wants to push a lot more metal. But when Shufu stated that Volvo needed to go big, he admitted that he needed to sell the idea to the company's new board. According to Autocar there is at least one very important vote that doesn't like t