Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea.
Here at TRANSLOGIC we don't normally post about ads, but the new Star Trek inspired campaign from Audi has everyone around here talking...and laughing. Titled "The Challenge", it features Zachary Quinto and Leonard Nimoy (new and old Spock, respectively) battling to see who can get to the golf course first, with the loser buying lunch. Hilarity, and a number of Star Trek and other geeky jokes, ensue.
The only thing that makes a sci-fi geek happier than William Shatner and Patrick Stewart in the same room is when two Spocks collide. Audi has somehow managed to do just that ahead of the release of the second film in this historic franchise's new go-round called Star Trek Into Darkness, which opens in theaters nationwide on May 17th.
One of the concerns about today's electric and hybrid vehicles is that they don't make the same noises as internal-combustion-propelled conveyances. It seems customers have come to expect a certain sound when a vehicle starts or is put into motion, and electric motors just can't compare to ICEs. GM has decided to add a soundtrack to its upcoming Chevy Volt to remedy that situation. Rather than plugging in the melodic symphony of the ZR1's LS9, however, they think the car deserves something a bit
Never underestimate the power of geeks is the lesson we learned from Autoblog's #2 Most-Read Post of the Year, titled "Pics of Nissan Terranaut reveal vehicle perfect for Picard and his crew." The Terranaut is a forgettable concept CUV with obvious sci-fi overtones that was developed by Nissan of Europe early in 2006. Had the title not contained "Picard and his crew," this post would have been passed over by most. With the reference to Star Trek: The Next Generation in place, however, the post w