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Rumormill: Ford may drop manual from Super Duty lineup



It's an unconfirmed rumor that Ford's going to make its Super Duty pickups shiftless, but the mere whiff of a reduction in choices is likely set enthusiasts afire with rage. The merits of standard versus automatic transmissions in trucks that routinely tow and generally work hard is a debate for another time, but the real crux of the biscuit comes down to cost. As it stands now, you can get a Power Stroke diesel with a manual for $1500 less than a self-shifter. If Ford removes the standard transmission from its Power Stroke offerings, does that mean that it will pass some of the savings on to consumers by reducing the price of the automatic? Not bloody likely. A more probable scenario would see the price of the Power Stroke option rising.

[Source: Four Wheeler]

Better sound in Volvos: HD radio standard in 2009

Since the debut of the original C70, and even before, Volvo's had a hi-fi fetish. That first C70 debuted the idea of in-car surround, running a Pro Logic head unit with available Dynaudio drivers arranged around the cabin. Volvo wants to continue offering its customers a euphonic experience, so they're equipping virtually all 2009 models with HD Radio receivers beginning in late 2008. HD Radio offers expanded programming, like the satellite services, but there's no fee. The selection may vary by geographic location, and variety may be spotty, but that's not as bad as it seems. Rather than blanket the country with the very same show from Atlantic to Pacific, HD offerings vary by locale, just like good old radio. Volvo's effort will give their vehicle fleet the largest base of standard-equipment HD receivers in the world, though the base S40 and V50 will not be available with the head units.

[Source: Automotive News - Sub. Req.]

Ford tries simply offering what people want



At the prodding of Alan Mulally, Ford Motor Co. is relenting and giving its customers what they want. At least most of them. What Ford's up to is reducing the number of options for buyers to choose from and rolling all that goodness into the standard package. By reducing the number of possible variations on the general theme, production costs decrease. With fewer configurations, things move more smoothly at the assembly level, and engineering and management costs decrease, as well. The effort has already kicked off, and it will snowball from model to model, making it easier for customers to get what they want, and increasing the odds that dealers will have the cars customers want on their lots. The simplification effort is a step that can be enacted quickly; a lot faster than bringing over a platform from somewhere else. It's all part of an effort to chip away at the losses and return black ink to the ledger. More stuff, packaged the way we like it? Sounds like a win.

[Source: Auto News - sub req.]


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