Could Ssangyong succeed in the US? While its lineup has just the sort of vehicles Americans crave, they're almost all diesel-powered with standard manual transmissions – at least the journalists will be happy.
After a valiant effort, Indian automaker Mahindra eventually had to give up its attempt to bring a small, cheap pickup truck to the United States, but it hasn't completely given up. Korean automaker Ssangyong, which Mahindra controls, might have a confusing name, but it's taking the first, tentative steps toward bringing its inexpensive SUVs across the Pacific.
In the last 20 years, Korean automakers Hyundai and Kia have gone from a laughingstock in the US with poor reliability and bad design to making legitimately competitive vehicles on par with the best in their segment. However, Korean automaker Ssangyong is a name that doesn't roll off the tongue for American consumers – it's practically unknown. The company wants that to change, and it is reportedly developing plans to export its range of crossovers to the US under a new name.
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