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The results are in and the newest color for the SRT Viper is called... Competition Blue. It's a bit underwhelming, if we're honest. The SRT team was responsible for parsing the 11,000 submissions for the SRT Viper Color Contest down to just three entries, and from there, it was up to the public to vote on their favorite. It was Patryk Skarzynski of Chicago, whose Competition Blue bested the likes of Overtaking Blue and Viral Blue, earning him a trip to the 2014 Rolex 24 at Daytona this January.


In case you haven't heard, SRT is holding a contest to pick the name of the new, blue paint color for its flagship sportscar, the Viper. SRT has narrowed down a list of over 11,000 names for the color submitted by Viper fans to three finalists: Competition Blue, Overtaking Blue and Viral Blue. Yes, we covered this news yesterday, but we didn't have any live photos of the car wearing the new color. Now we do, and as beautiful as this blue is, we felt the photos warranted a separate post so you co


Ever look through a brochure or online configurator and wonder how automakers come up with the names for the paint colors? They research, deliberate and focus-group the heck out of them until they've arrived at a catchy name like... Rape Yellow.


Like every decision involved in a new car, picking the names of the color palette is a delicate process. The name of a paint option means more to buyers than you might think, which is why automakers go to great lengths to pick the right color name and why we sometimes wind up with silly names like Bulldozer (yellow-orange) on the Jeep Wrangler, Red Alert! (and yes, the exclamation is supposed to be there) on the last-generation Nissan Versa, Alien (green) on the Kia Soul and Nobel Spinel Mica (r

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