Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever
It's no newsflash that Jeeps are fun, and that's the new angle the brand is taking to move iron at a pace faster than crawling the Rubicon. Jeep's most recent figures show a 15-percent gain in June from last year, so it's not like they're sitting on their thumbs, but Jeep's been listening to feedback from their often-rabid owner base, and the new tag line will read thusly: "Have fun out there. Jeep." Previous advertising campaigns have pointed up the exclusive club you join by being a Jeeper. "T
Gabe and his MINI minions were able to scrounge up the first two television spots advertising the forthcoming release of the Clubman, which live up to the funky brand image MINI has built for themselves. Much like the online teaser found on the MINI webpage, it doesn't divulge much, but at this point, we've seen so many spy shots, little is left to the imagination.
A while back, Men's-issue advocate Glenn Sacks was leading the call against Volvo shacking up with Arnold Worldwide. The contention centered around how men and fathers are portrayed in some of Arnold's work. At stake was $150 million in advertising dollars from the Swedish brand. The decision has been made, and despite the hue and cry, Boston-based Arnold won the contract away from incumbent EuroRSCG. It was actually a joint victory -- Arnold will be teaming up with London's Nitro as they move a
While comparisons to the Accord and Camry may be more apt, Hyundai has their sights set on more upscale targets. The Korean company has been looking upmarket for vehicles to benchmark when developing their cars, and that philosophy will extend to marketing. One of the new spots touts the Sonata's horsepower advantage over the BMW 525i, while another concedes that even though the Azera can't self-park (a dubious feature, at best), it offers a well-equipped luxury sedan for less than half of an LS
Honda's adding to the Super Bowl spot cacaphony this year, joining Toyota, GM, and Ford. Almost as important as the football, the commercials are often more entertaining than the game itself, and it's not unheard of for non-sports folks to actually tune in for the commercials. While there are often new and highly-amusing spots debuted during the big game, Honda's offerings have already aired. One of the spots depicts a CR-V dancing to a remix of Elvis's "Burnin' Love," while the other touts the