Tesla Model S drivers in Europe, Hong Kong, and Australia are getting extra spoiled with free Spotify Premium audio streams in their electric cars.
Popular music streaming service Spotify will become available on Ford's SYNC Applink system, the automaker announced today at the Mobile World Congress. This will be Spotify's first time fully integrating into an OEM's infotainment system--Volvo announced late last year their intentions with Spotify, but that won't be ready until next year.
Volvo is working to bring Spotify to its vehicles. Ericsson has announced it will provide its Connected Vehicle Cloud service to Volvo for future products, and Spotify streaming music is part of that service. Like Toyota Entune and other infotainment services, the Connected Vehicle Cloud will use the driver's smartphone as a modem to stream music and serve as a base for other applications, all of which will be controllable through the vehicle interface. Expect to see the service launch in 2014,
For music listeners, streaming music services are becoming much more important. So, of course the automakers want in--after all, more OEMs are turning to technology as a main driver of new customers. BMW, wanting to stay ahead of the curve, just announced that MOG will be making an appearance on their BMW ConnectedDrive vehicles.
The average American listens to about 17 hours of radio each week. Half of that is in the car. Pandora recognized this early on and began partnering with consumer electronics companies to bring its music streaming services to as many devices as possible. And in just the last year, Pandora has announced in-car integration with some major OEMs. Ford was the first up with its AppLink system for Sync, followed by BMW, and now Toyota's Entune and GM's MyLink will be on board when both systems launch
Unless you've been living in tech-exile for the last 24 hours, you're undoubtedly aware of Spotify's launch in the U.S. The music streaming service has been going strong in Europe for the last two years and after a series of protracted negotiations with the music industry, Stateside audiophiles can finally get their all-you-can-eat fix by joining the service with free, $5 or $10 monthly plans.