Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
Lexus has been desperate to break out of its decidedly boring image for years. There is no doubt that it has made quality cars, but many of them have lacked for excitement. But with the new RC in 2014, especially the M4-fighting RC F version, it might finally turn some heads.
As Danica Patrick prepares for her first NASCAR Sprint Cup race next weekend in the Daytona 500, she's apparently taking advantage of the publicity to try to remediate her image. After seven years of promoting her attractiveness with nearly equal billing to her race driving acumen, Patrick has asked the media to quit calling her "sexy."
Lexus is doing whatever it can to convince people that its new GS is not like the anesthetized machinery it's been known for in the past. Part one of that plan was a Super Bowl commercial – a first for Lexus. Part two is throwing some sex into the mix.