sponsorship

Roger Penske once said "the quickest way to make a small fortune in racing is to start with a large fortune." Bobby Rahal is a racer, but he's no fool, and he appears to be taking Penske's sage words to heart. Unless a company steps up ...

If a company is going to stay in business, there's no question that it must continue to market itself. Yet Chrysler's choice to pay to do so via this summer's Terminator: Salvation is a head-scratcher. Some folks have made an issue -- a valid one -- of public funds being used to secure the ...

The swan song (or would that be swan hummer?) has come for HUMMER's involvement with Rod Hall Racing. HUMMER has announced it's ending sponsorship of the team that has brought it numerous race championships and victories. Last ...

When the Yankees move from the House That Ruth Built to the House The Boss Built next April, General Motors won't be part of the migration. In a move that's not particularly surprising, GM has announced that it will not be re-upping with the Yanks as a sponsor for the 2009 season. The Bronx Bombers ...

For a retiree, Michael Schumacher sure has been getting a lot of press lately. If he's not testing prototypes for Ferrari, he's taking on rivals in the Race of Champions or getting in trouble with the fuzz for driving a taxi. But the 7-time world champion is also making an awful lot of money for ...

Over the past decade, SBC has spent hundreds of millions of dollars establishing the Cingular Wireless brand name, billions more buying AT&T Wireless, switching all their customers over to Cingular, and dropping the AT&T Wireless brand. Then, when they bought the rest of AT&T as well as ...

Unless we see LS 460s and Lucernes out on the greens tearing it up in a combination demolition derby-polo match, we're going back to sleep. In a snore-inducing move, Lexus has signed up with the US Golf Association to be the official vehicle of the US Open, US Women's Open, US Senior Open, and US ...

Evidently undeterred by the breakdown in negotiations to get himself into the Busch series, and ever-determined to make it into NASCAR one way or another, Jacques Villeneuve is making some fine progress in starting up his own team. The former world champion has reportedly reached an agreement with ...

You may be shocked and startled to find out that Takuma Sato is among the highest-paid drivers in F1. This despite his dismal driving record, reputation as an irresponsible driver, and inability to hold on to his race seat without protection from his patrons at Honda. Factoring in his salary from ...