sponsorship

While cigarette-brand logos once adorned most of the Formula 1 cars on the grid, tobacco sponsorship in F1 has been banned for years. The last holdout was Ferrari, but even that's been scaled back to oblivion over the past few seasons. As countries hosting races gradually banned tobacco ...

Chevrolet has inked a three-year deal to sponsor the Woodward Dream Cruise starting this year as part of its 100th anniversary celebrations. The arrangement means Chevrolet will enjoy an enormous showing at the next three Dream Cruises, with past, present and future models getting to bask in ...

Stephanie Rice was crying when she apologized on television, but was probably crying even more when she had to hand back the keys of her complimentary Jaguar XF. The Australian triple-gold-medalist swimmer was apologizing for ostensibly off-hand remarks made via Twitter following an international ...

Imagine, if you will, that every motorsport discipline can be equated to one kind of alcohol or another. Formula One might be champagne. NASCAR, moonshine, or maybe a case of domestic light beer. ...

All we really want to do at this moment in time is make a never-ending series of N'Sync jokes. But we don't know any. So instead, let's talk about how Audi has just picked Justin Timberlake to be their new spokesman. What's JT doing specifically? Seems as if the four interlocking rings folks are ...

In an unsurprising turn of events, Chrysler has pulled its sponsorship of Sam Hubinette's drifting team as part of the company's restructuring plan. The bankrupt automaker's Formula Drift program was run by Shaun Carlson's ...

Audi is the official luxury vehicle of the New York Yankees, Toyota said it's a sponsor but hasn't said how, and now Ford joins the cavalcade of motorized Yankee stadium financial backers by providing the official truck and SUV of the pinstriped boys. The deal is mostly for signage on the field and ...

Roger Penske once said "the quickest way to make a small fortune in racing is to start with a large fortune." Bobby Rahal is a racer, but he's no fool, and he appears to be taking Penske's sage words to heart. Unless a company steps up ...

If a company is going to stay in business, there's no question that it must continue to market itself. Yet Chrysler's choice to pay to do so via this summer's Terminator: Salvation is a head-scratcher. Some folks have made an issue -- a valid one -- of public funds being used to secure the ...

The swan song (or would that be swan hummer?) has come for HUMMER's involvement with Rod Hall Racing. HUMMER has announced it's ending sponsorship of the team that has brought it numerous race championships and victories. Last ...