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    Report: National Guard ends controversial NASCAR, IndyCar sponsorships

    The US National Guard has spent $44 million on sponsorships in NASCAR and IndyCar this year, a particularly troubling figure in a time when every military expenditure is given careful scrutiny. That's prompted some members of Congress to question the usefulness of the motorsports ...

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    Video: Chevy Bowtie shows up on the most famous jersey in soccer

    Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the ...

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    Report: Conn. Senator Murphy urges NASCAR to reconsider NRA race sponsorship [w/poll]

    Connecticut Senator Chris Murphy wants NASCAR officials to reconsider calling one of the sport's upcoming events, the NRA 500. Murphy, who has helmed the conversation on gun control in the US since the Sandy Hook Elementary School shooting in Newtown, Connecticut last December, sent a letter to ...

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    Report: Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

    Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its ...

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    Breaking: Hyundai pulls out of all motorsports in North America [UPDATE]

    Following word from Rhys Millen Racing that its main sponsor, Hyundai, is withdrawing support from its Formula Drift and Global RallyCross Championship campaigns, the Korean automaker has confirmed to Autoblog that it is ceasing all motorsports support programs in North America. With Hyundai ...

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    Report: Scuderia Ferrari drops Marlboro from its name

    While cigarette-brand logos once adorned most of the Formula 1 cars on the grid, tobacco sponsorship in F1 has been banned for years. The last holdout was Ferrari, but even that's been scaled back to oblivion over the past few seasons. As countries hosting races gradually banned tobacco ...

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    Chevrolet sponsors 2011 Woodward Dream Cruise [w/video]

    Chevrolet has inked a three-year deal to sponsor the Woodward Dream Cruise starting this year as part of its 100th anniversary celebrations. The arrangement means Chevrolet will enjoy an enormous showing at the next three Dream Cruises, with past, present and future models getting to bask in ...

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    Jaguar severs ties with Australian Olympian over homophobic Tweet?

    Stephanie Rice was crying when she apologized on television, but was probably crying even more when she had to hand back the keys of her complimentary Jaguar XF. The Australian triple-gold-medalist swimmer was apologizing for ostensibly off-hand remarks made via Twitter following an international ...

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    American Le Mans Series gets a new Patron

    Highcroft Acura ARX-02a sponsored by Tequila Patron – Click above for high-res image gallery
    Imagine, if you will, that every motorsport discipline can be equated to one kind of alcohol or another. Formula One might be champagne. NASCAR, moonshine, or maybe a case of domestic light beer. ...

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    Justin Timberlake named new Audi "brand ambassador"

    All we really want to do at this moment in time is make a never-ending series of N'Sync jokes. But we don't know any. So instead, let's talk about how Audi has just picked Justin Timberlake to be their new spokesman. What's JT doing specifically? Seems as if the four interlocking rings folks are ...

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    Mopar pulls sponsorship of Sam Hubinette's drift team

    Formula Drift Mopar Dodge Viper - Click above for a high-res gallery
    In an unsurprising turn of events, Chrysler has pulled its sponsorship of Sam Hubinette's drifting team as part of the company's restructuring plan. The bankrupt automaker's Formula Drift program was run by Shaun Carlson's ...

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    Ford named Official Truck and SUV of Yankees

    Audi is the official luxury vehicle of the New York Yankees, Toyota said it's a sponsor but hasn't said how, and now Ford joins the cavalcade of motorized Yankee stadium financial backers by providing the official truck and SUV of the pinstriped boys. The deal is mostly for signage on the field and ...

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    Rahal-Letterman to quit IRL unless a sponsor steps up

    Click for a gallery of shots from the 2008 Detroit Grand Prix
    Roger Penske once said "the quickest way to make a small fortune in racing is to start with a large fortune." Bobby Rahal is a racer, but he's no fool, and he appears to be taking Penske's sage words to heart. Unless a company steps up ...

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    Chrysler sponsors Terminator: Salvation, we see hope, irony

    If a company is going to stay in business, there's no question that it must continue to market itself. Yet Chrysler's choice to pay to do so via this summer's Terminator: Salvation is a head-scratcher. Some folks have made an issue -- a valid one -- of public funds being used to secure the ...

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    HUMMER ends sponsorship of Rod Hall Racing

    Click above for high-res gallery of our time embedded with Team HUMMER
    The swan song (or would that be swan hummer?) has come for HUMMER's involvement with Rod Hall Racing. HUMMER has announced it's ending sponsorship of the team that has brought it numerous race championships and victories. Last ...

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    GM strikes out with Yankees, Toyota and Audi trot in from the 'pen

    When the Yankees move from the House That Ruth Built to the House The Boss Built next April, General Motors won't be part of the migration. In a move that's not particularly surprising, GM has announced that it will not be re-upping with the Yanks as a sponsor for the 2009 season. The Bronx Bombers ...

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    Schumi's retired, but he still makes more than you

    For a retiree, Michael Schumacher sure has been getting a lot of press lately. If he's not testing prototypes for Ferrari, he's taking on rivals in the Race of Champions or getting in trouble with the fuzz for driving a taxi. But the 7-time world champion is also making an awful lot of money for ...

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    Telecom wars come to NASCAR: Nextel vs. AT&T

    Over the past decade, SBC has spent hundreds of millions of dollars establishing the Cingular Wireless brand name, billions more buying AT&T Wireless, switching all their customers over to Cingular, and dropping the AT&T Wireless brand. Then, when they bought the rest of AT&T as well as ...

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    Golf Clap: Lexus sponsors USGA

    Unless we see LS 460s and Lucernes out on the greens tearing it up in a combination demolition derby-polo match, we're going back to sleep. In a snore-inducing move, Lexus has signed up with the US Golf Association to be the official vehicle of the US Open, US Women's Open, US Senior Open, and US ...

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    Anyone got $18 million for Jacques?

    Evidently undeterred by the breakdown in negotiations to get himself into the Busch series, and ever-determined to make it into NASCAR one way or another, Jacques Villeneuve is making some fine progress in starting up his own team. The former world champion has reportedly reached an agreement with ...


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