Continuing to support Michael Schumacher financially might be a tough call for his sponsors, but while some have jumped ship, others continue to stand by his side as the champ recovers from a head injury inflicted a year ago.
The US National Guard has spent $44 million on sponsorships in NASCAR and IndyCar this year, a particularly troubling figure in a time when every military expenditure is given careful scrutiny. That's prompted some members of Congress to question the usefulness of the motorsports partnerships.
Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the years, overlaid with the team's famous song, Glory, Glory Man United, a tune better know to us Yanks as the Battle Hymn of the Republic.
The sugary beverages are facing bans for people under 18 in several European countries
An editorial on Asphalt and Rubber warns racing teams not to get too used to funding through energy drinks, because the same fate could befall these caffeinated drinks in the future as did cigarettes in the past.
The Nissan Leaf isn't exactly synonymous with long-distance racing but that isn't stopping the Japanese automaker from using one of Japan's most recognizable endurance racers to promote the electric vehicle.
Connecticut Senator Chris Murphy wants NASCAR officials to reconsider calling one of the sport's upcoming events, the NRA 500. Murphy, who has helmed the conversation on gun control in the US since the Sandy Hook Elementary School shooting in Newtown, Connecticut last December, sent a letter to NASCAR officials asking them to reconsider the move. According to reports, the senator addressed his correspondence to Brian France, chairman and CEO of NASCAR, saying the National Rifle Association has p
Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Following word from Rhys Millen Racing that its main sponsor, Hyundai, is withdrawing support from its Formula Drift and Global RallyCross Championship campaigns, the Korean automaker has confirmed to Autoblog that it is ceasing all motorsports support programs in North America.
While cigarette-brand logos once adorned most of the Formula 1 cars on the grid, tobacco sponsorship in F1 has been banned for years. The last holdout was Ferrari, but even that's been scaled back to oblivion over the past few seasons.
Stephanie Rice was crying when she apologized on television, but was probably crying even more when she had to hand back the keys of her complimentary Jaguar XF. The Australian triple-gold-medalist swimmer was apologizing for ostensibly off-hand remarks made via Twitter following an international rugby competition, remarks that have reportedly cost her a sponsorship deal with the British automaker's Australian arm.
Werk Statt, a motorcycle repair and racing outfit headquartered in San Francisco and founded by the indomitable Jennifer Bromme (right) has decided it really wants to be a part of the first "zero-carbon" road racing series held in America, the TTXGP. They've got a line on a bike and have assembled a team that includes a manager, riders, mechanics and fabricators. All that remains is the small matter of raising $20,000. By Tuesday.
All we really want to do at this moment in time is make a never-ending series of N'Sync jokes. But we don't know any. So instead, let's talk about how Audi has just picked Justin Timberlake to be their new spokesman. What's JT doing specifically? Seems as if the four interlocking rings folks are gearing up to do some sort of "extraordinary Internet campaign" for the A1 and "That's where Timberlake will play a leading role."
Audi is the official luxury vehicle of the New York Yankees, Toyota said it's a sponsor but hasn't said how, and now Ford joins the cavalcade of motorized Yankee stadium financial backers by providing the official truck and SUV of the pinstriped boys. The deal is mostly for signage on the field and concourse, along with Yankees promo materials, with some display dates thrown in (as with the Audi deal) on Babe Ruth Plaza. Ford hasn't said how long the partnership will last, but we suppose it's be
If a company is going to stay in business, there's no question that it must continue to market itself. Yet Chrysler's choice to pay to do so via this summer's Terminator: Salvation is a head-scratcher. Some folks have made an issue -- a valid one -- of public funds being used to secure the sponsorship. Regardless of who's paying, we don't get this at all.