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    F1 sponsors organize under Formula 100 banner
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    Every party in Formula One is neatly compartmentalized into groups. The rule-makers have the FIA. The bean-counters have Formula One Management. The drivers have the Grand Prix Drivers' Association. And the constructors have the Formula One Teams Association. Each party serves as an organizing ...

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    Iron Man Tony Stark to sponsor Formula D car? [w/video]
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    Click above to view the trailer after the jump
    Of all the fictitious captains of industry and superheroes ever to grace the silver screen, Tony Stark's got to be one of our favorites. Why? Well aside from flying around the world in his super-suit and kickin' terrorist butt, he's also a hardcore ...

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    Renault F1: Sponsored by... Lada!
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    Renault R30 F1 car – click above for high-res image gallery
    Renault F1's got itself a new sponsor: Lada. The Russian automaker's logo will appear on the R30 racing cars, as seen above, as well as the driver and crew uniforms. The announcement was made at a meeting held this Monday in ...

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    American Le Mans Series gets a new Patron
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    Highcroft Acura ARX-02a sponsored by Tequila Patron – Click above for high-res image gallery
    Imagine, if you will, that every motorsport discipline can be equated to one kind of alcohol or another. Formula One might be champagne. NASCAR, moonshine, or maybe a case of domestic light beer. ...

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    Blancpain commemorates the Paris to Peking rally
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    A quick look at any racing car tells you that association with motorsports is a precious commodity for any number of companies, especially for watchmakers. A growing number of horologers are paying top dollar to link their names with the image that motor racing projects. All the more so with ...

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    Toledo cops begin selling ads on police cruisers
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    "This citation has ben brought to you by _________, for all your _________ needs. Thanks for using the Toledo PD, please drive safely and have a nice day." var digg_url = 'http://digg.com/offbeat_news/Desperate_Cops_Begin_Selling_Ads_on_Police_Cars'; The Toledo, Ohio police department needs to ...

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    Toyota named official vehicle manufacturer of 2007 SEMA Show
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    In 2005, it was Honda. GM, Ford and DaimlerChrysler shared the honors in 2006 to celebrate the history of American Muscle. This year, the 41st annual SEMA Show in Las Vegas has named Toyota the "Official Vehicle Manufacturer of the Show". It's an honor that has more to do with branding the Las ...

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    Aston Martin Racing brings former F1 driver to Le Mans team
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    Click image to enlargeUnder its new ownership, Aston Martin continues to forge ahead into a brighter independent future. In addition to the production announcement of the Rapide and the rumors of an upcoming "DBX", Aston is not missing a beat on its racing agenda, which should come as no surprise ...

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    racING: Dutch bank invests heavily in F1
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    Dutch financial giant ING is investing heavily in F1 to promote its banking services with the same fast-paced, cutting-edge, dynamic image sought after by every F1 sponsor. However, unlike other companies that start small, ING aims to make a splash that no spectator could miss. There are a number ...

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    Retirement pays: Schumacher to earn $26 million in 2007
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    Michael Schumacher is the highest-paid figure in sports, and next year he'll be the highest-paid figure not in sports. Emerging reports speculate on how much the 7-time (maybe 8-time) world champion will be earning in retirement, and if the staggering figures are right, he'll still be making more ...

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    Survivor secures new sponsor after GM break-up. Is it another automaker?
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    Nearly as fast as bidders came out of the woodwork for Aston Martin's possible sale, CBS secured new sponsorship for its hit reality-show "Survivor" after General Motors canceled its advertising. States Chris Ender of CBS, "The upcoming edition of `Survivor' has a full roster of advertisers across ...

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