sponsor

Every party in Formula One is neatly compartmentalized into groups. The rule-makers have the FIA. The bean-counters have Formula One Management. The drivers have the Grand Prix Drivers' Association. And the constructors have the Formula One Teams Association. Each party serves as an organizing ...

Of all the fictitious captains of industry and superheroes ever to grace the silver screen, Tony Stark's got to be one of our favorites. Why? Well aside from flying around the world in his super-suit and kickin' terrorist butt, he's also a hardcore ...

Renault F1's got itself a new sponsor: Lada. The Russian automaker's logo will appear on the R30 racing cars, as seen above, as well as the driver and crew uniforms. The announcement was made at a meeting held this Monday in ...

Imagine, if you will, that every motorsport discipline can be equated to one kind of alcohol or another. Formula One might be champagne. NASCAR, moonshine, or maybe a case of domestic light beer. ...

A quick look at any racing car tells you that association with motorsports is a precious commodity for any number of companies, especially for watchmakers. A growing number of horologers are paying top dollar to link their names with the image that motor racing projects. All the more so with ...

"This citation has ben brought to you by _________, for all your _________ needs. Thanks for using the Toledo PD, please drive safely and have a nice day." var digg_url = 'http://digg.com/offbeat_news/Desperate_Cops_Begin_Selling_Ads_on_Police_Cars'; The Toledo, Ohio police department needs to ...

In 2005, it was Honda. GM, Ford and DaimlerChrysler shared the honors in 2006 to celebrate the history of American Muscle. This year, the 41st annual SEMA Show in Las Vegas has named Toyota the "Official Vehicle Manufacturer of the Show". It's an honor that has more to do with branding the Las ...

Click image to enlargeUnder its new ownership, Aston Martin continues to forge ahead into a brighter independent future. In addition to the production announcement of the Rapide and the rumors of an upcoming "DBX", Aston is not missing a beat on its racing agenda, which should come as no surprise ...

Dutch financial giant ING is investing heavily in F1 to promote its banking services with the same fast-paced, cutting-edge, dynamic image sought after by every F1 sponsor. However, unlike other companies that start small, ING aims to make a splash that no spectator could miss. There are a number ...

Michael Schumacher is the highest-paid figure in sports, and next year he'll be the highest-paid figure not in sports. Emerging reports speculate on how much the 7-time (maybe 8-time) world champion will be earning in retirement, and if the staggering figures are right, he'll still be making more ...