Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Belgian official tells Brussels Motor Show to nix racy spokesmodels [w/poll]]]>http://www.autoblog.com/2013/01/08/belgian-official-tells-brussels-motor-show-to-nix-racy-spokesmod/http://www.autoblog.com/2013/01/08/belgian-official-tells-brussels-motor-show-to-nix-racy-spokesmod/http://www.autoblog.com/2013/01/08/belgian-official-tells-brussels-motor-show-to-nix-racy-spokesmod/#commentsFiled under:



Visitors to the upcoming Brussels Motor Show - which starts January 11, and is expected to draw some 350,000 visitors - will have to focus all of their attention on the vehicles this year, as event organizers have asked the automakers to keep the eye-candy "appropriately dressed" on the show's floor and exhibits.

Apparently, there were reports of lewd behavior (by male visitors, not the models) at last year's event. This prompted Joelle Milquet, Belgium's equal opportunities minister, to fire off a letter to Belgian car federation Febiac, the company behind the event. "A motor show is a place where you go with your family, we have to question the stereotypes we are passing on to children and young adults," Milquet wrote.

It seems that the spokesmodel's attire is coming under attack quite a bit these days. As you may recall, the Belgian minister's actions come on the heels of Chinese authorities chastising the Beijing Motor Show over its scantily clad models at its most recent event. Does this mean SEMA will eventually become a family-friendly event too?

What do you think - Should automakers stop bringing so-called booth professionals to auto shows?

View Poll

Belgian official tells Brussels Motor Show to nix racy spokesmodels [w/poll] originally appeared on Autoblog on Tue, 08 Jan 2013 16:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>auto showauto show modelsbooth babesbooth professionalsbrusselsbrussels motor showmodelracy modelsspokespersonTue, 08 Jan 2013 16:57:00 EST http://www.autoblog.com/feed/20421689/article-comments.xml http://www.autoblog.com/feed/2013/01/08/belgian-official-tells-brussels-motor-show-to-nix-racy-spokesmod/20421689/article-detail.xml 20421689 http://www.blogcdn.com/www.autoblog.com/media/2013/01/18-reventon-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/18-reventon-628.jpg <![CDATA[Jaguar shacks up with singer Lana Del Rey to promote F-Type [w/videos]]]>http://www.autoblog.com/2012/08/27/jaguar-shacks-up-with-singer-lana-del-rey-to-promote-f-type-w-v/http://www.autoblog.com/2012/08/27/jaguar-shacks-up-with-singer-lana-del-rey-to-promote-f-type-w-v/http://www.autoblog.com/2012/08/27/jaguar-shacks-up-with-singer-lana-del-rey-to-promote-f-type-w-v/#commentsFiled under: , , , , , ,

Singer-songwriter Lana Del Rey looks over her shoulder

The last time Jaguar launched a really important new coupe, it launched its "Gorgeous" campaign to help sell it. The marquee television spot had a spare musical arrangement and actor Willem Dafoe narrating a montage of obscenely chic lifestyle scenes washed in cool tones. As a luxury proposition, it was certainly a gorgeous commercial.

For the launch of the much-anticipated F-Type, Jaguar is reportedly turning to Lana Del Rey. For those unfamiliar, she's the indie songstress with the retro-glamour style, sultry voice and tracks like "Video Games" and "Blue Jeans" to have made her name. And very pouty lips.

If they do what we think they're going to do, you can check out the videos below for a preview. Start the two videos below at the same time, but play the "Gorgeous" commercial on mute while listening to del Rey's "Video Games." Voilà. Now who among the luxury obsessed glossy magazine folk doesn't want an F-Type?

Continue reading Jaguar shacks up with singer Lana Del Rey to promote F-Type [w/videos]

Jaguar shacks up with singer Lana Del Rey to promote F-Type [w/videos] originally appeared on Autoblog on Mon, 27 Aug 2012 09:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 jaguar f-typef-typejaguarlana del raylana del reymarketingspokesmodelspokespersonvideovideo gamesMon, 27 Aug 2012 09:45:00 EST http://www.autoblog.com/feed/20307039/article-comments.xml http://www.autoblog.com/feed/2012/08/27/jaguar-shacks-up-with-singer-lana-del-rey-to-promote-f-type-w-v/20307039/article-detail.xml 20307039 http://www.blogcdn.com/www.autoblog.com/media/2012/08/lana-del-rey-looks-over-shoulder_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/08/lana-del-rey-looks-over-shoulder.jpg <![CDATA[How Nissan trains its "Miss Fairlady" show stand models]]>http://www.autoblog.com/2011/12/12/how-nissan-trains-its-miss-fairlady-show-stand-models/http://www.autoblog.com/2011/12/12/how-nissan-trains-its-miss-fairlady-show-stand-models/http://www.autoblog.com/2011/12/12/how-nissan-trains-its-miss-fairlady-show-stand-models/#commentsFiled under: , , , ,

Miss Fairlady

Maybe you've seen My Fair Lady - the musical story of an ordinary girl turned into someone altogether more elegant. Now meet Miss Fairlady.

Borrowing the name from the original JDM version of the Nissan Z, Miss Fairlady is the Japanese automaker's program for training its show-stand attendants. As might be expected, the program follows traditional Japanese values like the importance of appearance, manners and pride in one's employment.

Perhaps most importantly - and counter to most car show models we've encountered at other automakers' show stands - a Miss Fairlady is well-versed in everything about the company, from its senior executives to the products they're there to promote, so they're prepared to answer your questions instead of tilting their head in confusion. Follow the jump to watch and see these beautiful spokesmodels get schooled.

Continue reading How Nissan trains its "Miss Fairlady" show stand models

How Nissan trains its "Miss Fairlady" show stand models originally appeared on Autoblog on Mon, 12 Dec 2011 14:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>auto showauto show modelsfairladyjapanese modelmiss fairladymodelingmodelsnissanspokesmodelspokespersonvideoMon, 12 Dec 2011 14:57:00 EST http://www.autoblog.com/feed/20126093/article-comments.xml http://www.autoblog.com/feed/2011/12/12/how-nissan-trains-its-miss-fairlady-show-stand-models/20126093/article-detail.xml 20126093 http://www.blogcdn.com/www.autoblog.com/media/2011/12/miss-fairlady_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/12/miss-fairlady.jpg <![CDATA["Ask Dr. Z" national ad campaign for Chrysler starts tomorrow]]>http://www.autoblog.com/2006/06/30/ask-dr-z-national-ad-campaign-for-chrysler-starts-tomorrow/http://www.autoblog.com/2006/06/30/ask-dr-z-national-ad-campaign-for-chrysler-starts-tomorrow/http://www.autoblog.com/2006/06/30/ask-dr-z-national-ad-campaign-for-chrysler-starts-tomorrow/#commentsFiled under: , , , ,



Along with the announcement of its summer sales incentives today, Chrysler also unveiled its "Ask Dr. Z" national ad campaign that features the company's Chairman, Dieter Zetsche, as the spokesperson. The ads mark the first time DaimlerChrysler will be communicating what it believes are the benefits of the merger between Daimler-Benz and Chrysler that formed it. That means highlighting the level of both American and German engineering and design in each Chrysler product.

While we think it's fair to say the press knows Dr. Zetsche is a likeable guy, it's unclear how the Chairman's handlebar mustache and German accent will play in Peoria. We'll find out soon enough, as the campaign kicks off tomorrow with 60- and 30-second "tri-brand" commercials, newspaper and magazine ads, internet advertising, and a www.AskDrZ.com url that will be plastered on the hood and side of Dodge Charger NASCAR race cars in the coming weeks.

A full press release can be found after the jump...

[Source: Chrysler]

Continue reading "Ask Dr. Z" national ad campaign for Chrysler starts tomorrow

"Ask Dr. Z" national ad campaign for Chrysler starts tomorrow originally appeared on Autoblog on Fri, 30 Jun 2006 12:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisingAsk Dr. ZAskDr.ZCEOChairmanDieter ZetscheDieterZetschespokespersonFri, 30 Jun 2006 12:58:00 EST http://www.autoblog.com/feed/638621/article-comments.xml http://www.autoblog.com/feed/2006/06/30/ask-dr-z-national-ad-campaign-for-chrysler-starts-tomorrow/638621/article-detail.xml 638621 http://www.autoblog.com/media/2006/06/askdrz_thumbnail.jpg http://www.autoblog.com/media/2006/06/askdrz.jpg -1 2