Along with the announcement of its summer sales incentives today, Chrysler also unveiled its "Ask Dr. Z" national ad campaign that features the company's Chairman, Dieter Zetsche, as the spokesperson. The ads mark the first time DaimlerChrysler will be communicating what it believes are the benefits of the merger between Daimler-Benz and Chrysler that formed it. That means highlighting the level of both American and German engineering and design in each Chrysler product.
While we think it's fair to say the press knows Dr. Zetsche is a likeable guy, it's unclear how the Chairman's handlebar mustache and German accent will play in Peoria. We'll find out soon enough, as the campaign kicks off tomorrow with 60- and 30-second "tri-brand" commercials, newspaper and magazine ads, internet advertising, and a www.AskDrZ.com url that will be plastered on the hood and side of Dodge Charger NASCAR race cars in the coming weeks.
A full press release can be found after the jump...
[Source: Chrysler]
Chrysler plan to Congress requires $7 billion in loans to ward off death
GM asks Congress to kickstart its heart with ambitious plan
Ford claims to be back in black by 2011, release EV sedan same year
Ford Ranger Max concept debuts at Thailand Motor Show (w/VIDEO)
2009 Mini Cooper Cabrio unveiled! Detroit debut, hits showrooms in March
In the Autoblog Garage: 2009 Dodge Challenger SRT8
By the Numbers - November 2008: Brother, Can You Spare a Dime Edition
In the Autoblog Garage: 2009 Dodge Challenger R/T
The Top 10-ish Orphan Car Brands_opt_thumbnail.jpg)
In The Autoblog Garage: BMW X6 XDrive 35i
_thumbnail.jpg "In The Autoblog Garage: BMW X6 XDrive 35i")
