The "merger" at DaimlerChrysler never really came off as a good idea. We put "merger" in quotation marks because no one ever really bought it as a marriage of equals, but saw it for what it always was: Daimler-Benz taking over Chrysler. Whatever way you spin it, though, it was never a match made in heaven. Lagging sales from Chrysler Group brands are a drain on the parent company's bottom line, and the US lost one of its Big 3 independent domestic carmakers.
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