Worker anthems are always dicey (Exhibit A: the Hyundai Steel song), focused as they are on ideologies and products that usually don't register beyond the bounds of the factory floor and burdened with dirge-like tunes and queerly reverential lyrics. Mercedes-Benz created a peppy tribute to its service department workers called Your Best that avoids the morass of the dirge but doubles down on the queer lyrics. Thanks to it being on YouTube, it also comes with imagery that is the closest we think
The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all 'Hearlandia' with a new campaign called "Strong." The effort is anchored by a song called Strong, written and performed by country singer Will Hoge as the anthem for the truck and the campaign. Keeping things (kinda) real, Chevrolet says most of the people appearing in the first ad are real Chevy owners, not paid actors.
One of the curses I've faced as a recording engineer is that the symphony of every day life drills itself through my skull. It can be quite distracting. People try to converse with you, and all you can focus on is the groovy rhythm coming from a rattly interior bit. Avant-garde musicians and composers have been attuned to the music life creates for many years. John Cage, for instance, wrote pieces that use big fans as an orchestral section. Cage's 4'33 would be the perfect cellphone ringtone, bu
It's helpful if you like The Ataris. Hyundai is hoping to lure internet users with a banner ad that no doubt touts the free song. When clicked, the banner initiates a download, plays the song, and also pops up a 20-second commercial featuring the Elantra. You could also opt for the cellphone ringtone if you like the way music sounds over a 1/3" transducer. A second set of banners is going live as well, these to collect contact information on potential customers willingly fill out the form. A son
First, Mercury uses Spokesmodel Jill Wagner, who apparently leaves more of an impression on viewers than the cars she's shilling. Then there's the "youthful" music likely picked by a wonk in the ad agency. The band's name is Morningwood. Yup. The very same thing that is not likely to afflict the average Mercury customer (unless they're popping those little blue candies). Either way, it's a catchy little tune called Nth Degree, and at least there's signs of life in the Mercury spots.
People who suddenly explode into road-rage when they see a lone, petite driver chatting on his or her cellular while driving a full-sized SUV now have a song that expresses their inner Death Race 2000 contestant.