Complain loudly enough online about quality problems in your General Motors vehicle, and it might be noted by the automaker. Or you might get a call from CEO Mary Barra for feedback on the company. The strategy is part of a new initiative from the automaker to be more proactive about fixing small issues before they grow into a year like 2014, with over 26-million recalled autos from GM in the US.
A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.
Social media sites need to come with a set of instructions teaching people the ethics of using them so that we can avoid having to hear about terrible stories like this one. A man in Minnesota is accused of causing a crash that allegedly took the life of a 16-year-old boy. To make this sad tale even worse, the driver later posted a picture of his wrecked car on Facebook and joked about the collision.
It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
Ferrari is facing a court battle in Switzerland due to alleged copyright infringement over taking over a Facebook fan site. If the suit is successful, it could cost the company millions and harm its reputation on social media.
Working through customer service at a giant corporation is often akin to trying to get the attention of a giant by poking it with a twig. Twitter and Facebook users, though, have tossed aside the metaphorical twig in favor of a far more attention-grabbing Howitzer, using the public nature of social media to draw the eyes of major corporations.
Ever have one of those moments when you release something out onto Twitter, only to think better of it a little while later and reach for that garbage can icon? If so, you are not alone. In fact, you're in the company of a certain Japanese automaker, who recently joined the ranks of those who've suffered an embarrassing bout of tweetus deletus.
Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it's more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 other entertaining advertisements to be watched and looked at, ranging from the "Hands" and "Illusions" spots from Honda to a Land Rover commercial that doesn't feature a single one of its vehicles. And
It's easy to get excited about Gran Turismo 6 and Forza Motorsport 5, but the next-generation of video game consoles are showing signs of bringing new twists on the traditional racing simulators to market. Besides the Playstation exclusive game, DriveClub, there's the multi-platform title The Crew. Developed by a band of UK developers, we covered this game when it first arrived at the E3 conference back in June. Now, with the Gamescom conference in full swing, we've gotten another taste of The C
After three years of research, Breakfast Products has introduced Points - self-touted as the most advanced sign on earth. While we cannot substantiate that particular claim, the three-arm directional display is an interesting and innovative approach when it comes to delivering information to those within its immediate vicinity.
If you think it's hard to find a plug for your electric vehicle, be glad you don't need to look for a Twitter friend every time you want to drive. But that's the restriction that a group of at-risk high school students built into their electric Kharmann Ghia as they attempt to drive from Kansas City to Washington, DC. The only way the car will move if is they kids gain followers and fans on social media. The team has attached Arduino electronics hardware to the electric vehicle drivetrain and pr
Now if only someone could turn social-media mentions into cold, hard cash. That's what the folks at Toyota may be saying after a report revealed that the Prius gets the most media dollar value – by far – out of any hybrid or plug-in vehicle from social media networks, according to Automotive News, which cites a study from social analytics company GenSent Insights.
Social media can allow direct and faster access to a person, a group or discussion of an issue, and that has led to wide ranging players in the automotive world figuring out how to use it in order to improve performance. Dealers encourage customers to use sites like Google+ and DealerRater.com for reviews, automakers like Hyundai and Chrysler have someone dedicated to watching Twitter for complaints, and federal agencies like the National Highway Traffic Safety Administration survey forums and w
To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
Kia, like just about every other business, is trying hard to find its way in the ever-evolving world of social media. Some might say the Korean automaker is trying too hard, though, judging by responses to its new Facebook campaign. The initiative was born out of an attempt to build the company's Facebook likes, while at the same time raising money for charity with a program called "1 Like = 1Day Food for 1 Family."
Automotive News reports Nissan may turn to the company's social media followers to help plan future products. Erich Marx, director of interactive and social media marketing, thinks sites like Pintrest and Facebook could be used as specialized focus groups to help answer questions that the automaker's product planners and managers face.