social media

Social media can allow direct and faster access to a person, a group or discussion of an issue, and that has led to wide ranging players in the automotive world figuring out how to use it in order to improve performance. Dealers encourage customers to use sites like Google+ and DealerRater.com ...

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart ...

Kia, like just about every other business, is trying hard to find its way in the ever-evolving world of social media. Some might say the Korean automaker is trying too hard, though, judging by responses to its new Facebook campaign. The initiative was born out of an attempt to build the company's ...

Automotive News reports Nissan may turn to the company's social media followers to help plan future products. Erich Marx, director of interactive and social media marketing, thinks sites like Pintrest and Facebook could be used as specialized focus groups to help answer questions that the ...

Ford has released the first ad for the company's upcoming Focus ST. The automaker headed to the warm streets of Key West with Tanner Foust and stunt driver Greg Tracy to give spectators a glimpse of the hot hatch's capabilities. The two wheelmen spent the evening tearing around closed sections of ...

Frenemies Ford and General Motors have taken to cyberspace for a little verbal sparing, trading snarky shots this week over which company is more likeable on Facebook. GM set itself up Tuesday after news broke that the carmaker decided not to spend $10 million on Facebook advertising the same ...

We all know what happens when Porsche and social media collide; the world gets another art car. As you may recall, the German sportscar manufacturer created a special version of its 911 GT3 R Hybrid when it crested one million fans on Facebook last February. Now, one year later, Porsche has ...

The updated 2013 Ford Mustang has already been spied driving around in its seizure-inducing camo patterns. The ponycar's formal introduction is imminent, and Ford wants to make its Facebook fans part of the process. Right now, if you "Like" the official Ford Mustang Facebook page, you can then ...

Now we're not suggesting that you're a lawbreaker, but if you're a social networker and you'd like to know where speedtraps are – for no reason at all – then Escort might be able to help. Makers of the Passport line of detectors, Escort has started a mobile app-supported network ...

Automotive News is reporting that Nissan recently scored a hit against Toyota – at least in terms of social media marketing for the new 2012 Camry. When Nissan received word that Toyota was planning to pull back the sheet on the Camry last week, it reportedly set about snatching up promoted ...