slogans


Volvo enlists valets to understand its clientele

The new Volvo slogan gleaned from hours of interviews with valets and Volvo owners: "Life is better lived together." When Volvo's new ad agency, Arnold Worldwide, went looking for a Volvo message that went beyond safety, it started with valets and parking attendants. They told Arnold that Volvo owners are friendly, generous, travel in company, and use their cars as more than showpieces. Arnold then went to Volvo owners and discovered that they are "users, not havers," and they like to share. In fact, "89% of them put a premium on togetherness ... Read more →

Trademark dumpster diving reveals a few gems Damon Lavrinc

The news that is not 'right' has uncovered some interesting automotive tidbits while scouring through obscure trademark filings. First, General Motors has patented the term "8 speed" for use with what ...

Volvo enlists valets to understand its clientele 2 years ago on Autoblog

The new Volvo slogan gleaned from hours of interviews with valets and Volvo owners: "Life is better lived together." When Volvo's new ad agency, Arnold Worldwide, went looking for a Volvo message that went beyond safety, it started with valets and parking attendants. They told Arnold that Volvo ...

Trademark dumpster diving reveals a few gems 3 years ago on Autoblog

The news that is not 'right' has uncovered some interesting automotive tidbits while scouring through obscure trademark filings. First, General Motors has patented the term "8 speed" for use with what is presumed to be an eight-speed transmission. Logical, no? That would put their premium brands, ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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