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slogans

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    Volvo enlists valets to understand its clientele
    1190116620

    The new Volvo slogan gleaned from hours of interviews with valets and Volvo owners: "Life is better lived together." When Volvo's new ad agency, Arnold Worldwide, went looking for a Volvo message that went beyond safety, it started with valets and parking attendants. They told Arnold that Volvo ...

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    Trademark dumpster diving reveals a few gems
    1157720040

    The news that is not 'right' has uncovered some interesting automotive tidbits while scouring through obscure trademark filings.First, General Motors has patented the term "8 speed" for use with what is presumed to be an eight-speed transmission. Logical, no? That would put their premium brands, ...

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