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Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in

Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold Moves" just doesn't seem to fit. So, out with the old and in with the new: "Ford. Drive One." We think that the new tagline is much more in line with the Blue Oval's current position, as they make pretty good cars which do well when compared directly ... Read more →

Mulally suggests a return to "Have You Driven A Ford Lately?" Dan Roth

Resurrecting the Taurus name isn't the only element from Ford's past that Alan Mulally thinks should make a comeback. Despite having one of their best lineups ever and winning accolades, customers ...

Nissan may _SHIFT from using current tagline Frank Filipponio

Apparently, Nissan is going completely automatic. No more SHIFTing for the Japanese brand. Seems that the tagline has failed to catch on and persuade enough buyers to visit their local Nissan dealer, ...

Mazda dealers: CX-9 sales don't need Zoom-Zoom push Frank Filipponio

We recently lamented Mazda's decision not to bring their new MPV minivan to the States. Mazda helped explain the decision by saying that minivan marketing practices put too much downward pressure on ...

Trademark dumpster diving reveals a few gems Damon Lavrinc

The news that is not 'right' has uncovered some interesting automotive tidbits while scouring through obscure trademark filings. First, General Motors has patented the term "8 speed" for use with what ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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