Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Mazda3 successor due in dealers this fall]]>http://www.autoblog.com/2013/03/23/mazda3-successor-due-in-dealers-this-fall/http://www.autoblog.com/2013/03/23/mazda3-successor-due-in-dealers-this-fall/http://www.autoblog.com/2013/03/23/mazda3-successor-due-in-dealers-this-fall/#commentsFiled under: , ,

2014 Mazda3 undergoing testing with camouflage on

Following exciting new models like the 2013 CX-5 and 2014 Mazda6, Mazda is getting ready to introduce the next generation of its high-volume compact, the Mazda3. After talking to several of Mazda's dealers, Automotive News is reporting that the automaker is planning to introduce its new compact this fall, which is earlier than what was originally reported.

Aside from what we've seen in recent spy shots and what appeared to be a full-scale design mockup back in October, there is little information about the third-generation 3, but we can see that the car will get plenty of cues from Mazda's stylish Kodo design language, and we expect even more technologies from the company's SkyActiv efficiency program to come to bear. AN says that Mazda is hoping to top 300,000 sales this year in the US, and the sooner Mazda can replace the current aging 3, the better chances it has at reaching that goal.

Mazda3 successor due in dealers this fall originally appeared on Autoblog on Sat, 23 Mar 2013 09:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2015 mazda3mazdaskyactivspy shotsSat, 23 Mar 2013 09:01:00 EST http://www.autoblog.com/feed/20514449/article-comments.xml http://www.autoblog.com/feed/2013/03/23/mazda3-successor-due-in-dealers-this-fall/20514449/article-detail.xml 20514449 http://www.blogcdn.com/www.autoblog.com/media/2013/02/001-2015-mazda3-spy-shots628opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/001-2015-mazda3-spy-shots628opt.jpg <![CDATA[2014 Mazda CX-5 with 2.5-liter Skyactiv engine]]>http://www.autoblog.com/2013/02/05/2014-mazda-cx-5-with-2-5-liter-skyactiv-engine/http://www.autoblog.com/2013/02/05/2014-mazda-cx-5-with-2-5-liter-skyactiv-engine/http://www.autoblog.com/2013/02/05/2014-mazda-cx-5-with-2-5-liter-skyactiv-engine/#commentsFiled under: , ,

2014 Mazda CX-5 with 2.5-liter Skyactiv four-cylinder. Front three-quarter view

Back in October, we compared the relative merits of two new and very good small crossovers: the 2013 Ford Escape and 2013 Mazda CX-5. The CX-5 we tested then had Mazda's 2.0-liter Skyactiv-G engine under its hood, and it managed to just edge out the EcoBoosted Ford despite being down by some 23 horsepower and 34 pound-feet of torque. Had it been available, the 2.5-liter Skyactiv engine that we recently had the opportunity to try out in the 2014 Mazda CX-5, it may have made that comparison even easier to call in the Japanese CUV's favor.

Clearly, if you're in the market for a reasonably sized crossover, the CX-5 should, at the very least, be on your test-drive list. The new engine offering will let buyers opt for a stronger powerplant, with 184 hp and 185 lb-ft on tap. On our second day in Austin's Hill Country - the first was spent quick-spinning the 2014 Mazda6 i Sport, you'll recall - we covered a couple of hundred miles and put the new CX-5 through its paces; here's what we turned up.

Driving Notes
  • The extra half-liter of Skyactiv displacement, resulting in 29 more horsepower and 35 more pound-feet of torque than in the 2.0-liter model, is satisfying in this new CX-5. With the larger engine, the CX-5's 0-60 time falls to about 7.2 seconds (Mazda's estimate) from just under 9 seconds in the 2.0-liter version. Those numbers are borne out in real-world feel, too, where the new CX-5 absolutely feels quicker away from a stoplight and less strained when passing slower folks at highway speeds. The 2.5 engine sounds a bit better, too - offering a mildly enthusiastic growl up around 5,000 rpm and onward.
  • Every other piece of the dynamic driving experience is more or less exactly the same with the 2.5-liter engine as it was with the smaller powerplant. Mazda only had CX-5s with the new engine on hand at our drive event in Austin, and it's possible that driving both versions, back-to-back, could reveal some mild handling differences. But with only a few months separating our last seat time in the 2.0-liter car from this drive, we feel safe saying that the more-potent CX-5 is every bit the nimble handler as its slightly lighter sibling.
  • With the added thrust and equal handling taken as read then, what exactly is the give/get situation relative to the smaller-engine CX-5? The larger-engined vehicle gains about 100 pounds, trim-for-trim. The 2.0-liter is the only 2014 CX-5 that can be had with Mazda's very good six-speed manual transmission, meanwhile, though product planners hinted that we may be seeing a 2.5L/6MT combo later in the model year. (We know from the Mazda6 that the engine and manual transmission work nicely together.) Impressively, the 2.5L CX-5 only loses one mile per gallon in the city versus the smaller displacement engine (25 versus 26 mpg), and the highway ratings stay exactly the same (32 mpg). Towing capacity stays steady at a modest 2,000-pound maximum for all CX-5 models.
  • With such stellar comparative specifications versus its 2.0-liter brother, the determining factor for opting-in to a 2.5-liter CX-5 is essentially only cost. For 2014, Mazda is only offering the 2.0-liter engine in Sport (read: base) models - both all-wheel-drive and front-wheel-drive flavors - while the 2.5-liter engine starts at the plusher Touring trim in both driveline configurations. That means while a true apples-to-apples comparison isn't possible, you will have to pony up about $2,000 to get into the larger mill. A front-wheel-drive CX-5 Sport 2.0 6AT starts at $22,595, while the FWD CX-5 Touring 2.5 6AT asks $24,615 (all models have identical $795 destination charges). For AWD models, the difference between the Sport and Touring is an identical $2,020 gap - MSRPs of $23,845 and $25,865, respectively.
  • Here's a little model-year 2014 trivia for future members of the CX-5 enthusiast clubs: This year sees three new colors (Soul Red, Jet Black, Meteor Gray) replacing three old colors (Zeal Red, Black Mica, Metropolitan Gray). The new red is a $300 option. Last year's blue plastic engine cover has been replaced with a black plastic engine cover. Mazda's Smart City Brake Support, which automatically brakes the vehicle in low-speed, crash-imminent maneuvers, is now standard with the Touring and Grand Touring tech pack, while the burglar alarm has been deleted from those packages. Got all of that? We'll have a quiz next week.

2014 Mazda CX-5 with 2.5-liter Skyactiv engine originally appeared on Autoblog on Tue, 05 Feb 2013 11:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda cx-5cx-5cx5featuredmazdaquick spinquickspinskyactivTue, 05 Feb 2013 11:58:00 EST http://www.autoblog.com/feed/20447167/article-comments.xml http://www.autoblog.com/feed/2013/02/05/2014-mazda-cx-5-with-2-5-liter-skyactiv-engine/20447167/article-detail.xml 20447167 http://www.blogcdn.com/www.autoblog.com/media/2013/02/002-2014-mazda-cx-5-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/002-2014-mazda-cx-5-opt.jpg <![CDATA[Mazda6 GX Grand-Am racer goes where no diesel sedan has gone before]]>http://www.autoblog.com/2013/01/26/mazda6-gx-grand-am-racer-goes-where-no-diesel-sedan-has-gone-bef/http://www.autoblog.com/2013/01/26/mazda6-gx-grand-am-racer-goes-where-no-diesel-sedan-has-gone-bef/http://www.autoblog.com/2013/01/26/mazda6-gx-grand-am-racer-goes-where-no-diesel-sedan-has-gone-bef/#commentsFiled under: , , , , ,



There has never been a four-door diesel sedan in the Grand-Am series, until now: The blunt, bewinged grille of the Mazda6 GX has blown right through that wall. It's said that racing improves the breed, but usually the breed has gone on sale when the racing begins. One of the unusual aspects of the Mazda6 GX, on the other hand, is that while the diesel won't go on sale to the public until later this year, it will already have tasted racing blood by the end of the day. That kind of reversal is more likely found with super coupes like the Lexus LFA and Honda NSX.

Mazda has taken class wins at Daytona's 24-hour race a whopping 23 times since 1975, most recently in 2010 with the RX-8 in the GT class. This year the Hiroshima company decided to show off its SkyActiv technology, then turned things up to eleven by opting for its SkyActiv-D instead of the more conventional SkyActiv-G gas engine to run in the new GX class. It will be joined by competitors like the Lotus Evora and Porsche Cayman in the class, nevertheless, at 2.4 liters, it's the smallest engine on the grid.

Time has not been a friend, either - Mazda said that the first five SkyActiv-D engines off the production line went to Speed Source in Coral Springs, Florida, the company that preps Mazda's race vehicles. Still, race driver Jonathan Baumarito on the #70 car said that although the engine's been on the dyno since February of last year, it's only been in the car for about a month and there have been only a couple of test days.

Speed Source owner, team driver and multiple 24-hour winner Sylvain Tremblay - he drove in the teams that won in 2008 and 2010 in the RX-8 - said the big challenge right now is getting the gearing right. Both Tremblay and Baumarito said that the diesel's torque is a plus through the Bus Stop section at the back of the course, entered after coming off the high-speed banked turn. But Tremblay said that the first infield section of horseshoes is more trying because the SkyActiv-D needs to be on boost to get its power on, and that doesn't happen until after 3,500; maintaining that through slow-speed turns and having enough to get the job done through the high-speed ovals is the test.

There are three Mazda6 GXs competing, Everyone is cautiously optimistic about how things might go during the race, but in fairness this has to be looked at as a 24-hour testing session. Road & Track rode shotgun for a lap in the #00 Visit Florida Racing car, you can check out the sounds of diesel at Daytona in the video below.

Continue reading Mazda6 GX Grand-Am racer goes where no diesel sedan has gone before

Mazda6 GX Grand-Am racer goes where no diesel sedan has gone before originally appeared on Autoblog on Sat, 26 Jan 2013 19:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>daytonagrand amgrand-ammazdamazda6mazda6 gxRolex 24 at Daytonaskyactivskyactiv-dSat, 26 Jan 2013 19:03:00 EST http://www.autoblog.com/feed/20439793/article-comments.xml http://www.autoblog.com/feed/2013/01/26/mazda6-gx-grand-am-racer-goes-where-no-diesel-sedan-has-gone-bef/20439793/article-detail.xml 20439793 http://www.blogcdn.com/www.autoblog.com/media/2013/01/mazda6gxg-am_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/mazda6gxg-am.jpg <![CDATA[Mazda6 diesel to race at Rolex 24, team and drivers announced]]>http://www.autoblog.com/2013/01/04/mazda6-diesel-to-race-at-rolex-24-team-and-drivers-announced/http://www.autoblog.com/2013/01/04/mazda6-diesel-to-race-at-rolex-24-team-and-drivers-announced/http://www.autoblog.com/2013/01/04/mazda6-diesel-to-race-at-rolex-24-team-and-drivers-announced/#commentsFiled under: , , , , ,

2014 Mazda5 Daytona 24 Race Car Teaser

2014 Mazda6 teams at the Daytona 24 HoursMazda is getting serious about showing off the Skyactiv-D turbo-diesel four-cylinder engine in the Mazda6. The automaker has just announced it will campaign three diesel Mazda6 racers in the Grand-Am GX class of the upcoming 2013 Rolex 24 at Daytona in a quest to walk away with the company's 24th class win. Mazda partnered with SpeedSource to develop the race version of the new sedan, with Japanese and American engineers lending a helping hand where needed. Meanwhile, Freedom Autosport and Visit Florida Racing/SpeedSource/Yellow Dragon Racing will helm teams of their own.

Each car will make use of a five-driver team for the 24-hour race on January 26. In the interim, you can check out the full press release below for more information as well as the full driver roster. Mazda says we can expect to see the No. 70 SpeedSource car under the lights at the 2013 Detroit Auto Show later this month, as well.

Continue reading Mazda6 diesel to race at Rolex 24, team and drivers announced

Mazda6 diesel to race at Rolex 24, team and drivers announced originally appeared on Autoblog on Fri, 04 Jan 2013 13:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda6grand-amgrand-am gxmazdamazda6motorsportskyactivskyactiv-dFri, 04 Jan 2013 13:31:00 EST http://www.autoblog.com/feed/20416994/article-comments.xml http://www.autoblog.com/feed/2013/01/04/mazda6-diesel-to-race-at-rolex-24-team-and-drivers-announced/20416994/article-detail.xml 20416994 http://www.blogcdn.com/www.autoblog.com/media/2013/01/mazda6-daytona-24-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/mazda6-daytona-24-628.jpg <![CDATA[2014 Mazda6 gets up to 38 mpg, priced from $20,880*]]>http://www.autoblog.com/2013/01/03/2014-mazda6-gets-up-to-38-mpg-priced-from-20-880/http://www.autoblog.com/2013/01/03/2014-mazda6-gets-up-to-38-mpg-priced-from-20-880/http://www.autoblog.com/2013/01/03/2014-mazda6-gets-up-to-38-mpg-priced-from-20-880/#commentsFiled under: , ,

2014 Mazda6 - maroon - front three-quarter dynamic view

The 2014 Mazda6 starts at $20,880 - *excluding a $795 destination fee - and will offer buyers up to 37 mpg highway in base form. That money will fetch buyers a 2.5-liter four-cylinder paired to a six-speed manual - a setup packing 184 horsepower and 185 pound-feet of torque. The Skyactiv powertrain is good, Mazda says, for 25 miles per gallon in the city and 37 mpg on the highway. Stepping up to the six-speed automatic gearbox will yield an additional 1 mpg in city and highway driving for up to 38 mpg highway. Despite offering more equipment, the base 2014 model carries a modest $155 price increase over its 2013 predecessor.

Available trims include i Sport starting at $22,495 and i Touring at $24,495 (*both excluding destination charges). The latter swaps the standard car's 17-inch wheels for 19-inch rollers and includes dual-zone automatic climate control and leatherette sport seats among other niceties. Buyers can snap up a tech package that includes TomTom navigation and an 11-speaker Bose Centerpoint sound system for $2,000. Keyless entry, rain-sensing wipers and the company's Smart City Brake Support are all part of that kit as well. Check out the full press release below for more information, and look for more details on the diesel-powered 2014 Mazda6 as we get closer to that vehicle's launch.

Continue reading 2014 Mazda6 gets up to 38 mpg, priced from $20,880*

2014 Mazda6 gets up to 38 mpg, priced from $20,880* originally appeared on Autoblog on Thu, 03 Jan 2013 13:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda mazda6mazdamazda6mazda6 fuel economymazda6 mpgmazda6 pricingskyactivThu, 03 Jan 2013 13:28:00 EST http://www.autoblog.com/feed/20416075/article-comments.xml http://www.autoblog.com/feed/2013/01/03/2014-mazda6-gets-up-to-38-mpg-priced-from-20-880/20416075/article-detail.xml 20416075 http://www.blogcdn.com/www.autoblog.com/media/2013/01/2014-mazda6-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/2014-mazda6-628.jpg <![CDATA[Why the 38-mpg 2014 Mazda6 is on dealer lots, but you can't drive it]]>http://www.autoblog.com/2012/12/21/why-the-38-mpg-2014-mazda6-is-on-dealer-lots-but-you-cant-driv/http://www.autoblog.com/2012/12/21/why-the-38-mpg-2014-mazda6-is-on-dealer-lots-but-you-cant-driv/http://www.autoblog.com/2012/12/21/why-the-38-mpg-2014-mazda6-is-on-dealer-lots-but-you-cant-driv/#commentsFiled under: , , ,

2014 Mazda6 - front three-quarter view

If you stop by your local Mazda dealer this month, with any luck, you'll see the much-anticipated 2014 Mazda6 parked in the showroom - there are already a few hundred of them out there. That's quite an accomplishment in light of the fact that it isn't even calendar year 2013. The move is part of a strategic decision by the Japanese automaker, which is hoping to capitalize on holiday showroom traffic. (The last five days of the year are typically among the busiest dealer days all year).

If you happen to spy the rakish sedan, you may notice something missing - a window sticker. That's because Mazda (like other automakers) can't legally display the Monroney on a 2014 model year vehicle until January 1, 2013. According to Autoblog sources, Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else. Even so, we reckon shoppers will be impressed when they finally get a look at those window stickers - Mazda hasn't announced fuel economy figures yet, but Autoblog has learned that the 2014 model will carry a pair of impressive numbers: EPA estimates of 27 miles per gallon in the city and 38 mpg on the highway using regular gas.

Mazda dealers are legally prohibited from letting you test drive until the start of 2013, so it's more of a sneak preview than anything else.

Those figures mirror that of the CVT-equipped 2013 Nissan Altima, but with a bit more power - the document cites figures of 184 horsepower and 185 pound-feet of torque from the 2.5-liter Skyactiv four cylinder - figures that are down slightly from the 189 hp and 189 lb-ft overseas example we drove in October. Unlike the Nissan and many of its competitors, the engine can be paired with the buyer's choice of either a six-speed manual gearbox or automatic. Other key rivals, including the Honda Accord, Kia Optima and Toyota Camry fall short of the Mazda's economy numbers, though the Kia does offer a bit more power at 200 hp/186 lb-ft.

The 2014 Mazda6 fuel economy figures come courtesy of a "Display Vehicle Playbook" dealer document obtained by Autoblog from an anonymous source. A word of advice - don't bother trying to cajole your local salesman into an early sale or test drive. Those same dealer materials spell out in no uncertain terms that "there are SIGNIFICANT financial penalties that may be incurred should the vehicle be operated or driven prior to final invoice." Final invoices will be issued by Mazda district managers just before the car goes on sale January 2.

Unlike its rivals, however, the Mazda6 will only launch with one engine - there is no uplevel V6 or turbocharged gas I4 in the cards. However, Mazda has already confirmed a 2.2-liter Skyactiv turbodiesel powerplant, which is mentioned in the document as having "late 2013 availability." No fuel economy or power estimates are provided.

Company officials have confirmed to Autoblog that its dealers still have a substantial inventory of 2013 Mazda6 models on lots - around 7,000 units, or about a 100-day supply. With the much more advanced new model already on many lots - set to carry similar pricing - selling through the outgoing model is likely to be a challenge met only with substantial incentives.

Why the 38-mpg 2014 Mazda6 is on dealer lots, but you can't drive it originally appeared on Autoblog on Fri, 21 Dec 2012 16:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda6mazdamazda6skyactivFri, 21 Dec 2012 16:31:00 EST http://www.autoblog.com/feed/20409811/article-comments.xml http://www.autoblog.com/feed/2012/12/21/why-the-38-mpg-2014-mazda6-is-on-dealer-lots-but-you-cant-driv/20409811/article-detail.xml 20409811 http://www.blogcdn.com/www.autoblog.com/media/2012/12/2014-mazda6-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/2014-mazda6-628.jpg <![CDATA[Mazda announces diesel engine for Mazda6, larger 2.5L for CX-5]]>http://www.autoblog.com/2012/11/29/mazda-announces-diesel-engine-for-mazda6-larger-2-5l-for-cx-5/http://www.autoblog.com/2012/11/29/mazda-announces-diesel-engine-for-mazda6-larger-2-5l-for-cx-5/http://www.autoblog.com/2012/11/29/mazda-announces-diesel-engine-for-mazda6-larger-2-5l-for-cx-5/#commentsFiled under: , , , ,

2014 Mazda6 Skyactiv-D

As we reported earlier, Mazda is making some waves at the 2012 LA Auto Show by announcing the 2014 Mazda6 sedan will bow with a 2.2-liter clean-diesel engine under its hood in North America. The Skyactiv-D engine will show up on the option sheet after the Mazda6 sedan goes on sale in January with its 2.5-liter gasoline four-cylinder engine. The move makes Mazda the first Japanese manufacturer to offer a diesel engine in the mid-sized segment in the US (the Volkswagen Passat also offers one), and the company says the Skyactiv-D-powered Mazda6 will also benefit from the manufacturer's brake energy regeneration system, i-Eloop.

The vehicle will be available with either a six-speed manual or automatic transmission, and Environmental Protection Agency fuel economy estimates are still pending, as are official power figures. Expect to hear more solid details once the the vehicle launches in January.

Meanwhile, the 2014 CX-5 will offer buyers a larger 2.5-liter four-cylinder gasoline engine in Touring and Grand Touring models, in addition to the current 2.0-liter four-cylinder offered across its entire range of trim levels. The new engine delivers 184 horsepower and 185 pound-feet of torque (up from 155 hp and 150 lb/ft for the 2.0-liter) and shuttles power to the ground via a six-speed automatic transmission. The EPA expects to see 25 mpg city and 32 mpg highway from front-wheel-drive models. Those numbers slip to 24 mpg city and 30 mpg highway on all-wheel-drive models.

Continue reading Mazda announces diesel engine for Mazda6, larger 2.5L for CX-5

Mazda announces diesel engine for Mazda6, larger 2.5L for CX-5 originally appeared on Autoblog on Thu, 29 Nov 2012 12:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 la auto show2014 mazda cx-52014 mazda mazda6cx-5diesel mazda6lala auto showmazdamazda 6 dieselmazda cx-5mazda mazda6mazda6mazda6 skyactiv-dskyactivskyactiv-dThu, 29 Nov 2012 12:30:00 EST http://www.autoblog.com/feed/20388677/article-comments.xml http://www.autoblog.com/feed/2012/11/29/mazda-announces-diesel-engine-for-mazda6-larger-2-5l-for-cx-5/20388677/article-detail.xml 20388677 http://www.blogcdn.com/www.autoblog.com/media/2012/11/2014-mazda6-la_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/11/2014-mazda6-la.jpg <![CDATA[LA display confirms diesel Mazda6 for US]]>http://www.autoblog.com/2012/11/28/la-display-confirms-diesel-mazda6-for-us/http://www.autoblog.com/2012/11/28/la-display-confirms-diesel-mazda6-for-us/http://www.autoblog.com/2012/11/28/la-display-confirms-diesel-mazda6-for-us/#commentsFiled under: , , ,



Mazda Skyactiv-D placardCat's out of the bag, kids - your first diesel-powered Mazda will be the 2014 Mazda6 sedan that arrives at dealers early next year. While scanning the floor here at the 2012 Los Angeles Auto Show, we spotted this 2.2-liter Skyactiv-D engine with an information card (pictured right) stating that it will be "arriving [in] 2013 on the all-new 2014 Mazda6."

This is the same engine that we had a chance to sample in the Euro-spec 2013 Mazda CX-5, good for 173 horsepower and a magical 310 pound-feet of torque. Mazda has yet to release details about fuel economy, but the automaker for now just states that the numbers will be "excellent."

Stay tuned for the full skinny as our LA Auto Show coverage continues.

LA display confirms diesel Mazda6 for US originally appeared on Autoblog on Wed, 28 Nov 2012 12:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 la auto show2014 mazda6diesellala auto showmazdamazda6skyactivWed, 28 Nov 2012 12:25:00 EST http://www.autoblog.com/feed/20390327/article-comments.xml http://www.autoblog.com/feed/2012/11/28/la-display-confirms-diesel-mazda6-for-us/20390327/article-detail.xml 20390327 http://www.blogcdn.com/www.autoblog.com/media/2012/11/01-2014-mazda6-fd628opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/11/01-2014-mazda6-fd628opt.jpg <![CDATA[2013 Ford Escape vs. 2013 Mazda CX-5]]>http://www.autoblog.com/2012/10/24/2013-ford-escape-vs-2013-mazda-cx-5-comparison-review/http://www.autoblog.com/2012/10/24/2013-ford-escape-vs-2013-mazda-cx-5-comparison-review/http://www.autoblog.com/2012/10/24/2013-ford-escape-vs-2013-mazda-cx-5-comparison-review/#commentsFiled under: , , ,

Brothers From Another Mother Face Off

2013 Ford Escape vs 2013 Mazda CX-5

Not a single part is shared between these two crossovers.

We couldn't do this comparison test a year ago. No, not because the CX-5 is a new nameplate and all-new vehicle for the Mazda brand (okay, that's technically a valid reason), but because until now, Mazda's only small crossover offering was the Tribute - a rebadged version of the trusty last-gen Ford Escape. In fact, it's always been sort of tricky to put Ford and Mazda vehicles in the same comparison test, only because nearly every product in Mazda's stable could be traced back to some sort of Ford platform.

But with the two automakers having officially parted ways, Mazda was forced to create an all-new platform for a small crossover that would play in the same segment as the Escape. And under the lights of the 2011 Los Angeles Auto Show last November, both the 2013 CX-5 and 2013 Escape debuted, with representatives from Ford and Mazda alike reassuring us that not a single part is shared between the two crossovers, noting that the two companies were in no way involved in the development of each other's vehicle.

That in mind, we thought it best to pit the Escape and CX-5 against one another to see how the family lines have matured after the divorce.

Continue reading 2013 Ford Escape vs. 2013 Mazda CX-5

2013 Ford Escape vs. 2013 Mazda CX-5 originally appeared on Autoblog on Wed, 24 Oct 2012 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 ford escape2013 mazda cx-5comparisoncomparisonscomparocx-5cx5ecoboostescapefeaturedfordmazdaskyactivWed, 24 Oct 2012 11:57:00 EST http://www.autoblog.com/feed/20358385/article-comments.xml http://www.autoblog.com/feed/2012/10/24/2013-ford-escape-vs-2013-mazda-cx-5-comparison-review/20358385/article-detail.xml 20358385 http://www.blogcdn.com/www.autoblog.com/media/2012/10/cuv-comparo-ford-escape-mazda-cx-5_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/10/cuv-comparo-ford-escape-mazda-cx-5.jpg <![CDATA[2014 Mazda6]]>http://www.autoblog.com/2012/10/05/2014-mazda6-first-drive-review/http://www.autoblog.com/2012/10/05/2014-mazda6-first-drive-review/http://www.autoblog.com/2012/10/05/2014-mazda6-first-drive-review/#commentsFiled under: , , ,

Mazda Makes a Marvelous Mid-Sizer

2014 Mazda6

It's well known that Mazda is working through some corporate challenges at the moment, but the company's second-half news has been, in general, far better than the headlines from the first half. Global sales are up 12 percent, the CX-5 has sold 200,000 units worldwide and U.S. dealers are begging for more inventory. There's also a new factory on the way in Mexico that will assuage the profit-killing exchange-rate woes of building cars in Japan, and the next-generation MX-5 Miata - whenever it arrives - is going to bring an Alfa Romeo roadster with it.

Still, at the moment, it's probably true that there is more love for Mazda - or perhaps there's actually more nostalgia - than sales traction.

The company would like its brand new midsize segment competitor to change that.

So in one corner we have the 2014 Mazda6. In the other corner we have the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion, Hyundai Sonata, Kia Optima, Volkswagen Passat and Chevrolet Malibu. That is not an exciting list for a car enthusiast, but arrayed en masse it's like Neo taking on the endless Agent Smiths in the playground scene in The Matrix: Reloaded - what the other cars lack in individual character they more than make up for in suffocating, sledgehammer numbers. Example: Mazda's entire export production - that's every one of its models that it sells in every other landmass besides Japan - in August 2012 was 44,495. That same month there were 36,270 Camrys sold in the United States alone.

Continue reading 2014 Mazda6

2014 Mazda6 originally appeared on Autoblog on Fri, 05 Oct 2012 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda6featuredfirst driveFirstDrivemazdamazda6mazda6 first drivemazda6 imagesmazda6 reviewreviewreviewsskyactivFri, 05 Oct 2012 11:57:00 EST http://www.autoblog.com/feed/20342139/article-comments.xml http://www.autoblog.com/feed/2012/10/05/2014-mazda6-first-drive-review/20342139/article-detail.xml 20342139 http://www.blogcdn.com/www.autoblog.com/media/2012/10/2014-mazda6-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/10/2014-mazda6-fd.jpg <![CDATA[2014 Mazda3 to shed hundreds of pounds; diesel, Mazdaspeed variants possible]]>http://www.autoblog.com/2012/10/01/2014-mazda3-to-shed-hundreds-of-pounds-diesel-mazdaspeed-varia/http://www.autoblog.com/2012/10/01/2014-mazda3-to-shed-hundreds-of-pounds-diesel-mazdaspeed-varia/http://www.autoblog.com/2012/10/01/2014-mazda3-to-shed-hundreds-of-pounds-diesel-mazdaspeed-varia/#commentsFiled under: , , , ,

2012 Mazda3 sedan, front 3/4 view

According to Car and Driver, the next-generation Mazda3 is set to undergo an extensive overhaul, similar to what the Japanese automaker has done with its larger Mazda6 sedan.

On the powertrain front, expect the still-new 155-horsepower 2.0-liter Skyactiv four-cylinder to carry over. But since the next Mazda3 will likely shed hundreds of pounds thanks to the company's lighter Skyactiv-tuned platform (a good chunk of which will be shared with the CX-5), the 2.0-liter engine should return improved fuel economy and performance since there won't be so much heft to cart around. Currently, the 2.0-liter Mazda3 returns up to 40 miles per gallon on the highway.

C/D also states that a diesel-powered version of the compact Mazda3 is under consideration, as is a new version of the turbocharged Mazdaspeed3.

Visually, expect the new Mazda3 to receive the full brunt of the automaker's new Kodo styling language. That isn't a bad thing, though - both the new CX-5 and Mazda6 are handsome vehicles, and we think the aggressive headlamps and upright grille will translate nicely to the smaller package. C/D has worked up a rendering of what the Mazda3 could look like in hatchback form with the new styling direction, so head over there to check it out.

2014 Mazda3 to shed hundreds of pounds; diesel, Mazdaspeed variants possible originally appeared on Autoblog on Mon, 01 Oct 2012 18:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda3mazdamazda 3mazda3skyactivMon, 01 Oct 2012 18:01:00 EST http://www.autoblog.com/feed/20337968/article-comments.xml http://www.autoblog.com/feed/2012/10/01/2014-mazda3-to-shed-hundreds-of-pounds-diesel-mazdaspeed-varia/20337968/article-detail.xml 20337968 http://www.blogcdn.com/www.autoblog.com/media/2012/10/01-2012-mazda3-skyactiv-review_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/10/01-2012-mazda3-skyactiv-review.jpg <![CDATA[Slow-selling Mazda2 may not be renewed for U.S.]]>http://www.autoblog.com/2012/08/29/slow-selling-mazda2-may-not-be-renewed-for-u-s/http://www.autoblog.com/2012/08/29/slow-selling-mazda2-may-not-be-renewed-for-u-s/http://www.autoblog.com/2012/08/29/slow-selling-mazda2-may-not-be-renewed-for-u-s/#commentsFiled under: , ,

Mazda2

As with its platform-mate, the Ford Fiesta, the Mazda2 hasn't exactly made hay with the monthly sales numbers. Unlike it's Ford relative, however, Mazda isn't committed to sticking it out with the Mazda2 in the U.S. Ford has gone on record as saying it will remain committed to the Fiesta here, while a report in Automotive News claims the next-generation Mazda2, due around 2014, might skip our shores. The lack of momentum in the U.S. subcompact market is one of the causes, as is the Mazda2's price: with an asking price of $14,530, it is only $670 less expensive than the four-door Mazda3.

The Japanese company is focusing on its volume models and on getting its Skyactiv technologies fully integrated throughout the line. We've now got a full look at the Mazda6, and AN suggest the 2.2-liter twin-turbo diesel with 170 horsepower and 310 pound feet of torque could come to the U.S. after the sedan is launched here.

The next Mazda3 will be a showcase of lightweight and efficient Skyactiv tech, with 2.0-liter and 2.5-liter direct-injection engines on offer, a diesel and i-Eloop regenerative braking being considered. The lighter, more powerful MX-5 Miata is expected to be here in about two years time, and a rotary-powered sports car is still being worked on well behind the scenes.

Slow-selling Mazda2 may not be renewed for U.S. originally appeared on Autoblog on Wed, 29 Aug 2012 09:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>mazdamazda2mazda3mazda6mx5skyactivWed, 29 Aug 2012 09:14:00 EST http://www.autoblog.com/feed/20310387/article-comments.xml http://www.autoblog.com/feed/2012/08/29/slow-selling-mazda2-may-not-be-renewed-for-u-s/20310387/article-detail.xml 20310387 http://www.blogcdn.com/www.autoblog.com/media/2012/08/mazda2_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/08/mazda2.jpg <![CDATA[2014 Mazda6 finally breaks cover in Moscow]]>http://www.autoblog.com/2012/08/28/2014-mazda6-mazda-6-reveal-moscow/http://www.autoblog.com/2012/08/28/2014-mazda6-mazda-6-reveal-moscow/http://www.autoblog.com/2012/08/28/2014-mazda6-mazda-6-reveal-moscow/#commentsFiled under: , , ,

2014 Mazda6 - front three-quarter view

Mazda has made the unusual choice of selecting the Moscow Motor Show to unveil its all-new 2014 Mazda6. The mid-size sedan looks very sharp, and powered by the Japanese automaker's latest line of Skyactiv engines, it ought to be efficient and solid to drive, as well.

Visually, the Mazda6 is the company's latest expression of their Kodo ("Soul of Motion") design language and draws heavily from the company's well-received 2011 Takeri showcar. A widened, stretched version of Mazda's five-point grille is employed and it's perhaps the most attractive version of that design element to date. The grille is connected to the LED headlights via shiny bits, a design tactic reminiscent of the new BMW 3 Series.

According to chief designer Akira Tamatani, "We have created a design in which the wild and dynamic expressions of motion artistically realize a powerful presence." The color seen here is called Soul Red, and was enveloped by Mazda to accentuate the shapes of the new 6.

Inside, the layout is a clean and straightforward one, which has become a hallmark of Mazda cabin design. The cabin is highlighted by a color-matched interior accent panel. A trained eye will even notice a rotary selector to control the navigation system, à la BMW's iDrive.

At least in Russia, the 2014 Mazda6 gets the new range of Skyactiv engines, including the 2.0-liter Skyactiv-G (gas) engine that makes 110 kW (148 horsepower), sending power to the front wheels through either a six-speed Skyactiv-Drive automatic, or a six-speed Skyactiv-MT manual gearbox. The uprated engine is a Skyactiv-G 2.5-liter unit, developing 141 kW (189 horsepower). This engine is mated to the aforementioned automatic. A diesel engine is also expected, but it's not yet clear whether the U.S. will receive an oil-burning option (Mazda has committed to bringing an unnamed diesel model to the States in the next few years).

Also incorporated into the powertrain is Mazda's new "i-Eloop" system, which is essentially regenerative breaking. This is combined with "i-stop", stop/start technology. Actual EPA fuel economy estimates have not been released at this time, nor has price or availability, though Mazda says global deliveries are slated to begin later this year.

Check out the gallery of the all-new Mazda6 and more info on the mid-size sedan in the press release below.

Continue reading 2014 Mazda6 finally breaks cover in Moscow

2014 Mazda6 finally breaks cover in Moscow originally appeared on Autoblog on Tue, 28 Aug 2012 13:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda66atenzabreakingi-eloopjapanesemazda 6mazda6moscow motor showskyactivTue, 28 Aug 2012 13:00:00 EST http://www.autoblog.com/feed/20310673/article-comments.xml http://www.autoblog.com/feed/2012/08/28/2014-mazda6-mazda-6-reveal-moscow/20310673/article-detail.xml 20310673 http://www.blogcdn.com/www.autoblog.com/media/2012/08/01-2014-mazda6628opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/08/01-2014-mazda6628opt.jpg <![CDATA[Mazda seen raising production of CX-5 as Skyactiv engine capacity doubled]]>http://www.autoblog.com/2012/07/03/mazda-seen-raising-production-of-cx-5-as-skyactiv-engine-capacit/http://www.autoblog.com/2012/07/03/mazda-seen-raising-production-of-cx-5-as-skyactiv-engine-capacit/http://www.autoblog.com/2012/07/03/mazda-seen-raising-production-of-cx-5-as-skyactiv-engine-capacit/#commentsFiled under: , , ,

2013 Mazda CX-5 - silver, front three-quarter view

We've grown quite fond of Mazda's new Skyactiv engine range, and apparently, we aren't the only ones. High demand for these engines has caused Mazda to double its production of both the gasoline and diesel four-cylinder engines, and starting in October, the automaker will produce 800,000 of these efficient engines globally, up from 400,000.

In the United States, the 2.0-liter gasoline engine is the only Skyactiv unit currently available, found under the hood of the Mazda CX-5 (pictured) and select Mazda3 models. Elsewhere in the world, CX-5s can be had with a 2.2-liter Skyactiv-D turbodiesel engine, which we had a chance to test (and fall in love with) in Iceland. The automaker has confirmed that its next-generation Mazda6 sedan will be available with both of these four-cylinder engines, though it's unclear if the diesel will be available Stateside. (Mazda has confirmed it will market an oilburner in the U.S. in the near-term, but it hasn't revealed which vehicle will get it).

Part of the reason for this Skyactiv engine increase is the strong early demand globally for the new CX-5 crossover. Mazda will be upping production from 200,000 units annually to 240,000, all of which are built at the automaker's Ujina, Japan facility. Because of strong demand since the crossover hit dealerships in February, Mazda has increased its global sales target from 160,000 units to 190,000.

Scroll down for the full press blast.

Continue reading Mazda seen raising production of CX-5 as Skyactiv engine capacity doubled

Mazda seen raising production of CX-5 as Skyactiv engine capacity doubled originally appeared on Autoblog on Tue, 03 Jul 2012 15:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 mazda cx-5cx-5cx5mazdaskyactivskyactiv-gTue, 03 Jul 2012 15:44:00 EST http://www.autoblog.com/feed/20271061/article-comments.xml http://www.autoblog.com/feed/2012/07/03/mazda-seen-raising-production-of-cx-5-as-skyactiv-engine-capacit/20271061/article-detail.xml 20271061 http://www.blogcdn.com/www.autoblog.com/media/2012/07/01-2013-mazda-cx-5-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/07/01-2013-mazda-cx-5-fd.jpg <![CDATA[Mazda Skyactiv-D diesel to power Dempsey Racing LMP2 challenger at Le Mans]]>http://www.autoblog.com/2012/06/18/mazda-skyactiv-d-diesel-to-power-dempsey-racing-lmp2-challenger/http://www.autoblog.com/2012/06/18/mazda-skyactiv-d-diesel-to-power-dempsey-racing-lmp2-challenger/http://www.autoblog.com/2012/06/18/mazda-skyactiv-d-diesel-to-power-dempsey-racing-lmp2-challenger/#commentsFiled under: , , ,

Mazda prototype race car

The Grand AM GX class isn't the only place where Mazda will be running its 2.2-liter turbocharged Skyactiv-D four-cylinder diesel next year: it will power the LMP2 contender fielded by Dempsey Racing, a team co-owned by actor Patrick Dempsey. Mazda will also provide the engine to other teams running in the class at Le Mans, in the American Le Mans Series and the World Endurance Championship.

Mazda raced the 24 Hours of Le Mans for 18 years before winning in 1991, then took its rotary-powered 787B out of the running. Mazda was been providing its four-cylinder MZR engines for the past decade for teams like OAK Racing Pescarolo, but ceased development on those in 2011. The Skyactiv-D will replace the MZR series, and along with the non-running Lola-built LMP2 chassis (pictured) showed off at this year's Le Mans, is meant to mark Mazda's full-bodied return Le Mans after 22 years.

The engines are being developed by Mazda in Japan and the U.S. as well as SpeedSource Engineering in Florida. Track testing should commence later this year, and it's frankly good to see Mazda making such moves in spite of its financial battles. Scroll down for a press release with more details.

Continue reading Mazda Skyactiv-D diesel to power Dempsey Racing LMP2 challenger at Le Mans

Mazda Skyactiv-D diesel to power Dempsey Racing LMP2 challenger at Le Mans originally appeared on Autoblog on Mon, 18 Jun 2012 10:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>24 hours of le mansdempseydempsey racingdieselle manslmp2mazdamazda dieselmazda skyactiv-dpatrick dempseyracing skyactiv-dskyactivskyactiv-dMon, 18 Jun 2012 10:31:00 EST http://www.autoblog.com/feed/20260169/article-comments.xml http://www.autoblog.com/feed/2012/06/18/mazda-skyactiv-d-diesel-to-power-dempsey-racing-lmp2-challenger/20260169/article-detail.xml 20260169 http://www.blogcdn.com/www.autoblog.com/media/2012/06/mazdalolalmp2_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/06/mazdalolalmp2.jpg <![CDATA[2012 Mazda3 Skyactiv]]>http://www.autoblog.com/2012/05/17/2012-mazda3-skyactiv-review/http://www.autoblog.com/2012/05/17/2012-mazda3-skyactiv-review/http://www.autoblog.com/2012/05/17/2012-mazda3-skyactiv-review/#commentsFiled under: , , ,

Ably Carrying The Banner For Internal Combustion

2012 Mazda3 SkyActiv

Forget the Mazda CX-5. The Mazda3 still carries the sales gravitas that the CX-5 aspires to, but for now, the C-segment sedan and hatchback that has provided eight years of sales bedrock is still the most important Mazda model. That's why, after making hay with the debut of the CX-5 crossover and its innovative Skyactiv powertrain, the tried-and-true Mazda3 was the next in line for the engine, transmission and aero-tweak hat trick that's allowed the car to claim a 40 miles per gallon highway fuel economy rating.

Putting a new engine in an older car as a way to boost interest and sales isn't a new idea, of course. Sometimes it works, and other times it's not enough to re-float sales that have run aground on the sandbar of customer ennui. The Mazda3 has also consistently pleased enthusiasts, so we wanted to find out how its comportment has changed after the heart transplant.

Continue reading 2012 Mazda3 Skyactiv

2012 Mazda3 Skyactiv originally appeared on Autoblog on Thu, 17 May 2012 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>featuredmazda skyactivmazda skyactiv reviewmazda3mazda3 reviewmazda3 skyactivmazda3 skyactiv reviewreviewreviewsskyactivThu, 17 May 2012 11:57:00 EST http://www.autoblog.com/feed/20239694/article-comments.xml http://www.autoblog.com/feed/2012/05/17/2012-mazda3-skyactiv-review/20239694/article-detail.xml 20239694 http://www.blogcdn.com/www.autoblog.com/media/2012/05/2012-mazda3-skyactiv-review_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/05/2012-mazda3-skyactiv-review.jpg <![CDATA[Next Mazda6 to go four-cylinder only]]>http://www.autoblog.com/2012/04/25/next-mazda6-to-go-four-cylinder-only/http://www.autoblog.com/2012/04/25/next-mazda6-to-go-four-cylinder-only/http://www.autoblog.com/2012/04/25/next-mazda6-to-go-four-cylinder-only/#commentsFiled under: , ,

Mazda Takeri Concept - live in profile

Beneath the gorgeous and impossibly long looking hood of the Mazda Takeri Concept lies plenty of real estate. By our estimation there's room for any number of powerplants, from a high-revving rotary to a twin-turbo V6. However, when Mazda launches the new 2014 Mazda6, which will ape the looks of the Takeri show car, it will only contain a measly little four-cylinder, according to Autoweek.

So that's being a bit harsh, as despite the reported demise of a V6 engine option for the Mazda6, at least it will be getting a Skyactiv four-banger, according to the report. Skyactiv is, of course, Mazdaspeak for its suite of technologies that includes its next-generation powertrain with direct injection and a fancy new automatic transmission design, a combination we liked a great deal when we sampled it in the CX-5 crossover.

With Hyundai, Kia, and Chevrolet having dumped their V6's in favor of an all-four-cylinder lineup for their midsize sedans, we're not surprised to see Mazda follow course. We do, however, wonder how the beleaguered Japanese brand intends to compete when it comes to performance.

With 155 horsepower and 150 lb-ft of torque, the 2.0-liter Skyactiv four in Mazda's new crossover isn't particularly powerful, so we hope we might see a slightly larger displacement version with a few more ponies for the bigger sedan. Or one with forced induction. Or how about a diesel engine option? Mazda has promised a diesel for North America, though it hasn't specified which vehicle it will arrive in. The automaker has committed to deploying a stellar 2.2-liter turbodiesel four making 173 horsepower and 310 lb-ft of torque for the CX-5, at least in Europe. Now that might be just the ticket to make a top-trim Mazda6 get up and go.

Next Mazda6 to go four-cylinder only originally appeared on Autoblog on Wed, 25 Apr 2012 18:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda6dieselmazdamazda 6mazda dieselmazda6skyactivtakeriWed, 25 Apr 2012 18:29:00 EST http://www.autoblog.com/feed/20224156/article-comments.xml http://www.autoblog.com/feed/2012/04/25/next-mazda6-to-go-four-cylinder-only/20224156/article-detail.xml 20224156 http://www.blogcdn.com/www.autoblog.com/media/2012/04/10-mazda-takeri-live-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/10-mazda-takeri-live-opt.jpg <![CDATA[Mazda working on multiple rotary engines, has no plans for SkyActiv V6]]>http://www.autoblog.com/2012/04/18/mazda-working-on-multiple-rotary-engines-has-no-plans-for-skyac/http://www.autoblog.com/2012/04/18/mazda-working-on-multiple-rotary-engines-has-no-plans-for-skyac/http://www.autoblog.com/2012/04/18/mazda-working-on-multiple-rotary-engines-has-no-plans-for-skyac/#commentsFiled under: , , , , ,

Mazda rotary engine closeup

The minds at Car and Driver recently took a moment to speak with Robert Davis, senior vice president of Mazda U.S. operations, about the automaker's plans for the future. According to Davis, the rotary engine will continue to play a role in the company's products moving forward, with engineers applying the lessons learned through the SkyActiv program to the powerplant. That means the next-generation rotary will likely feature reduced internal friction and lightweight internals in a quest to reduce emissions and increase fuel economy. But the engine may find applications outside of its traditional role.

Not only is Mazda pursuing a rotary engine to power a vehicle, Davis admits Mazda is also investigating ways to use the design in tandem with an electric motor, with the pistonless engine responsible for charging an extended-range EV's batteries. Given the compact size and relatively low torque supplied by a rotary, this application would seem to hold promise. Of course, we've heard some of this before.

And what of a SkyActiv V6? Davis makes it clear there's no room in the SkyActiv stable for a six-cylinder, saying that the company will focus on lighter platforms and forced-induction four-cylinder engines instead.

Mazda working on multiple rotary engines, has no plans for SkyActiv V6 originally appeared on Autoblog on Wed, 18 Apr 2012 10:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>electric vehicleevextended rangemazdamazda evrobert davisrotaryskyactivskyactiv rotaryWed, 18 Apr 2012 10:31:00 EST http://www.autoblog.com/feed/20218342/article-comments.xml http://www.autoblog.com/feed/2012/04/18/mazda-working-on-multiple-rotary-engines-has-no-plans-for-skyac/20218342/article-detail.xml 20218342 http://www.blogcdn.com/www.autoblog.com/media/2012/04/rotary-engine_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/rotary-engine.jpg <![CDATA[Mazda looking to shrink U.S. workforce by offering buyouts, layoffs possible]]>http://www.autoblog.com/2012/03/12/mazda-looking-to-shrink-u-s-workforce-by-offering-buyouts-layo/http://www.autoblog.com/2012/03/12/mazda-looking-to-shrink-u-s-workforce-by-offering-buyouts-layo/http://www.autoblog.com/2012/03/12/mazda-looking-to-shrink-u-s-workforce-by-offering-buyouts-layo/#commentsFiled under: , , ,

2013 Mazda CX-5 front end closeup

Mazda is taking the steps necessary to right its financial ship, but when a patient has this kind of issue, the cure can hurt just as much. The small, independent carmaker has been hurt by its relatively Japan-centric manufacturing base and the strength of the yen, the loss of Ford as a noteworthy stakeholder and the resulting loss of financial cushion. Mazda is expected to post a $1.2 billion loss for its 2011 financial year, which is smaller than earlier estimates but it's still the fourth losing year in a row and the largest in a decade.

The need to act has forced Mazda North America into a five-month plan to shed a number of its 701 employees for leaner running. Select employees will be offered a buyout package, and if voluntary uptake isn't sufficient then involuntary dismissals will occur. The timeline begins this month with lump-sum offers, followed by layoffs at the end of May if necessary, and the stretch to August will see the transition of personnel into the restructured organization.

Mazda is also issuing shares to raise $1.9 billion in order to aid its position and get production started in Mexico and Thailand. It is also aggressively seeking a partner and considering licensing its SkyActiv technology.

Mazda looking to shrink U.S. workforce by offering buyouts, layoffs possible originally appeared on Autoblog on Mon, 12 Mar 2012 11:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>mazdamazda earningsmazda financialsmazda lossmazda sharesskyactivMon, 12 Mar 2012 11:31:00 EST http://www.autoblog.com/feed/20190511/article-comments.xml http://www.autoblog.com/feed/2012/03/12/mazda-looking-to-shrink-u-s-workforce-by-offering-buyouts-layo/20190511/article-detail.xml 20190511 http://www.blogcdn.com/www.autoblog.com/media/2012/03/2013-mazda-cx-5-front-end-close_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/03/2013-mazda-cx-5-front-end-close.jpg <![CDATA[Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video]]]>http://www.autoblog.com/2012/02/29/mazda-under-fire-for-crass-commercialization-of-dr-seuss-lor/http://www.autoblog.com/2012/02/29/mazda-under-fire-for-crass-commercialization-of-dr-seuss-lor/http://www.autoblog.com/2012/02/29/mazda-under-fire-for-crass-commercialization-of-dr-seuss-lor/#commentsFiled under: , , , , ,

Mazda CX-5 Lorax ad

mazda #saveloraxOver on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss' Lorax to be out shilling for the Mazda CX-5. Turns out, we're not the only ones who question the logic here - the Lorax speaks for the trees, not Skyactiv CUVs, right? Seemingly of like minds, an organization called Rethinking The Automobile is circulating a petition to "Protect The Lorax" by pulling the "offensive" ads.

Rethinking the Automobile is a project of OpenPlans and their petition reads, in part:

in these advertisements Mazda and Universal claim that a new automobile is "Certified Truffula Tree Friendly" and imply an endorsement of their product by the cherished title character of "The Lorax." By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars--even ones that pollute a little less--are neither kid-friendly nor good for the environment.

This movie Lorax's message, Rethinking The Automobile says, runs counter to "the spirit and message of Dr. Seuss' acclaimed book" and is nothing more than "crass commercialization."

The whole thing is blowing up on Twitter, too, thanks to the #savelorax hashtag and a creature for speaks for the petition, the Zozo. The Zozo is also into "smart transportation solutions including walking, biking, and transit so that kids can grow up in a world with safe, healthy, livable, walkable communities. Zozo works with kids to fix the harm that automobile traffic does to our world."

It isn't immediately clear how many people Rethinking The Automobile represents - a check of its website reveals that the organization was started by a self-described serial entrepreneur, Mark Gorton, who is an advocate for "livable streets."

One thing is clear, however - the CX-5 might be one of the most fuel-efficient crossovers on the market and it may be winning friends among reviewers, but clearly not everyone is pleased... at least with Mazda's marketing efforts. Click past the jump to watch the commercial in question.

Continue reading Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video]

Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video] originally appeared on Autoblog on Wed, 29 Feb 2012 12:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>cx-5doctor seussdr seussdr. seussloraxmazdamazda skyactivpetitionprotect the loraxseussskyactivtheodore geiseltwitteruniversalvideozozoWed, 29 Feb 2012 12:59:00 EST http://www.autoblog.com/feed/20182109/article-comments.xml http://www.autoblog.com/feed/2012/02/29/mazda-under-fire-for-crass-commercialization-of-dr-seuss-lor/20182109/article-detail.xml 20182109 http://www.blogcdn.com/www.autoblog.com/media/2012/02/mazdathelorax_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/mazdathelorax.jpg -1 2