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    Official: BMW Concept K2 Powder Ride and 2013 X1 Powder Ride Edition are ready to hit the slopes

    BMW is celebrating the North American launch of its X1 compact crossover with a special edition and the new lifestyle-oriented concept shown above. The Concept K2 Powder Ride is the summation of a three-year partnership between BMW and sports-equipment manufacturer K2. The companies have ...

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    Official: BMW and K2 team up for promotional skis

    Despite the arrival of performance crossovers like the X5 M and X6 M, the BMW M range is still one bound largely to the road. Racing circuits too, of course, but the ski hill? Maybe not, but that's where K2 comes in. The sporting goods manufacturer has teamed up the the Bavarian automaker's ...

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    Audi hits the slopes with advanced carbon ski design

    Audi Carbon Ski concept – Click above for high-res image
    Automakers are constantly on the lookout for potential synergies. Downhill skis wouldn't be one of the areas you might think they'd find it, but we've had plenty of examples that demonstrate to the contrary: Dynastar and Ferrari, ...

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    It's all Downhill from Here: Infiniti hits the slopes with Volant ski package

    Infiniti-Volant Limited Edition Ski Pack – Click above for high-res image gallery
    Infiniti's been really upping its game in the all-wheel drive segments, and you know what that means: more of the deluxe Datsuns in the parking lot at the local ski slopes. But while the Japanese luxury cars ...

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    Bentley and Zai launch Supersport skis

    Zai for Bentley 'Zai Supersports' skis -- Click above for high-res image gallery
    Swiss firm Zai makes high-zoot skis. When the company teamed up with Bentley, the result was an even higher-zoot ski kit called Zai Supersports, composed of handmade skis and poles, and a ski bag. The skis ...

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    Saab and Salomon take the Aero X concept to the slopes

    It could be their unmistakably Nordic appeal, but if you head to any respectable ski resort, you're likely to see a fair few Saabs with roof-racks in the parking lots, next to Volvo wagons (but very few Koenigseggs). In partnership with winter-sport equipment giant Salomon, Saab has been ...


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