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There are currently 19 million Sirius XM subscribers out there, and the vast majority of those cash-paying customers listen only in the car. Ford was among the earliest mass-market adopters of Sirius, as The Blue Oval made infotainment a big part of its vehicle strategy. But while Ford was an early passenger on the satellite bandwagon, another very popular technology could put the squeeze on pay-for-play radio.

On February 19th, 2007, rival satellite radio providers Sirius Satellite Radio and XM Satellite Radio announced a merger worth $5 billion. It was approved by shareholders last November, but many weren't confident the Justic Department would approve the merger of satellite radio's only two providers. Today it has done just that, removing one of the last obstacles to the holy union of these two companies. The feds' main justification for its approval is that the companies compete as much with othe

We may not know exactly which vehicles Chrysler will still be making by 2009, but we do know the automaker will offer Sirius Satellite Radio through 2017. Chrysler has had plenty of success with its Sirius offerings, so the long-term contract should come as no surprise. The take-rate for the audio technology across the Chrysler product line is a hefty 70%, and Sirius gave the Pentastar first crack at Sirius TV in the company's minivans and SUVs. Let's just hope that Chrysler's deals with interio

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