Sirius Satellite Radio
There are currently 19 million Sirius XM subscribers out there, and the vast majority of those cash-paying customers listen only in the car. Ford was among the earliest mass-market adopters of Sirius, as The Blue Oval made infotainment a big part of its vehicle strategy. But while Ford was an early passenger on the satellite bandwagon, another very popular technology could put the squeeze on pay-for-play radio.
Due to the recent merger of former satellite radio competitors Sirius and XM, and despite a recent rate hike, the newly formed Sirius XM conglomerate has a huge pile of debt and no cash on hand to pay it off. Fear not, lovers of radio from the sky, Liberty Media, owner of DirecTV satellite television, has just stepped up to the plate with a major infusion of moolah, which it will provide in exchange for 12.5 million shares of preferred stock that's convertible to a 40% equity stake in the compan
Sirius and XM have buried the hatchet and merged their content, to the likely displeasure of many. XM closes 15 stations while simultaneously adding 22 new selections to the lineup, and Sirius pretty much broke even, trading 11 stations for 10 new ones. As has always been the case, the sports fans fare the best. Reception is reportedly better, too, though we're sure the lossy-codec lack of fidelity still makes it all virtually unlistenable to anyone that pays attention. If you don't care that cy
Mitsubishi Motors North America announced Monday that it will offer SIRIUS radio as a standard feature or factory option, starting with four models this fall, and expanding to the full Mitsubishi product line next year. All SIRIUS-equipped vehicles will include a pre-paid six month subscription.
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