Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again.
Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from
Nissan is reportedly working toward turning its Nismo arm into a legitimate sub-brand. According to TheDetroitBureau.com, the Japanese automaker plans to pattern its performance wing after Mercedes-Benz's AMG, which means that moving forward, every vehicle with a Nismo badge will also pack a sizable jump in performance. Engineers will work to sharpen the suspension and brakes while offering more horsepower and revised aesthetics. In addition, Nissan will seek to burnish Nismo's credibility and v